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Smartphone Market Facing ‘Crisis Like No Other’: IDC’s Popal

New research from IDC forecasts that the global smartphone market will shrink 13% due to the crunch in memory chip supplies. Nabila Popal, senior research director at IDC, joins Caroline Hyde on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with Caroline…

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New research from IDC forecasts that the global smartphone market will shrink 13% due to the crunch in memory chip supplies. Nabila Popal, senior research director at IDC, joins Caroline Hyde on “Bloomberg Tech.”
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4 Comments

  1. @MaddyIndia

    February 28, 2026 at 6:36 pm

    Popat

  2. @Cyclops8-j7o

    March 1, 2026 at 3:29 am

    It is not just isolated to memory. The reality is smart. Phones are boring, and any advancements in the technology have reached its peak, and every thing has became very trivial. what I was doing on my phone five years ago is the very same activities today. also, there has been a desire to acknowledge and removed dependency of smart devices in peoples lives. Technology can be gimmicky also hacked as well as invasive to your privacy.

    • @Ddaszidan

      March 1, 2026 at 8:17 am

      Its way smarter even, cheap phone companies (from China) will be wiped out, samsung and apple will rule more, China cant make the high end phones without parts of samsung, so samsung focust more on memory card and chips for AI, they produce less for phones, they will squeeze the cheap phone market till they pop ( like a pinkle)

  3. @HoldMyBeerFam

    March 1, 2026 at 3:50 am

    You analysts should do your fkn jobs

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