Bloomberg Technology

Ring’s New Mission: ‘Hey, There’s Animals in My Yard’

For years, the Amazon unit Ring touted its crime-fighting features, thanks to its selling smart doorbells that let homeowners remotely monitor their residences. Today, the kind of footage Ring users share is less about suspicious activity and more about pets or wild animal sightings. This is all part of how Ring is trying to reinvent…

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For years, the Amazon unit Ring touted its crime-fighting features, thanks to its selling smart doorbells that let homeowners remotely monitor their residences. Today, the kind of footage Ring users share is less about suspicious activity and more about pets or wild animal sightings. This is all part of how Ring is trying to reinvent itself, aiming for a mashup between Nextdoor and TikTok. Ring CEO Elizabeth Hamren joins Caroline Hyde and Ed Ludlow on “Bloomberg Technology.”
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2 Comments

  1. @andromedach

    May 29, 2024 at 1:47 pm

    How many subscribers did they lose with the rate increase? It was a issue across social media with many stating they were done with the company.

  2. @davesilver5493

    May 29, 2024 at 4:47 pm

    Ring is a toy with poor quality and ongoing costs. On the other hand if you want quality and not a toy at a one time reasonable price consider camera manufacturers like Reolink.

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