Bloomberg Technology
Paramount Offering to ‘Overpay’ for Warner Bros.: Ross Gerber
Ross Gerber, CEO of Gerber Kawasaki, discusses the offers to buy Warner Bros. Discovery and explains why he sold his Paramount Skydance stake and held on to Netflix. He joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of…
@UCLABlueGoldSergio
December 9, 2025 at 4:38 pm
I Genuinely believe Paramount would be the better company to take over and stabilize Warner Bros. This industry doesn’t just need bigger budgets or louder marketing — it needs clarity, leadership, and respect for storytelling. Paramount has consistently shown that they understand long-term brand building, not just short-term reactions. Their franchises feel intentional, protected, and guided with purpose, rather than constantly rebooted or reshuffled.
Warner Bros has some of the most powerful legacy IP in entertainment history, but over time that legacy has been strained by mixed strategy, frequent leadership changes, and decisions that prioritize urgency over vision. That kind of instability affects creatives, theater partners, and audiences alike. Paramount has taken a more disciplined approach — valuing structure, patience, and consistency across film and television instead of chasing every trend.
What also matters is commitment to theatrical releases. Paramount still believes in the big-screen experience and understands how theaters build cultural moments, not just content drops. Strong theatrical windows create value, anticipation, and longevity for franchises. If Paramount were leading Warner Bros, we’d likely see more deliberate theater-first releases instead of uncertainty about where films belong.
This isn’t about nostalgia or brand loyalty. It’s about which company has the discipline to protect iconic IP, support filmmakers, and restore confidence in theatrical storytelling. Warner Bros doesn’t need more experimentation or internal resets — it needs steady leadership and a clear path forward. From my perspective, Paramount is better equipped to provide that and guide Warner Bros into its next chapter the right way.
@LuisGX8
December 9, 2025 at 5:50 pm
Wtf are you on about?
The Ellison bought Paramount just 4 months ago, there’s no metric at all in which we can measure or predict how they’re going to undertake swallowing an even bigger company than the one they just bought and by this I’m not saying that Netflix option would even be good for anyone, but Paramount quite literally doesn’t even know what to do with it besides having more control.
@nikhilsabu4458
December 9, 2025 at 6:36 pm
Bruh..even though I think you are right, but this is just AI slop. 😂
@phoenixr6811
December 9, 2025 at 5:00 pm
So a repeat of twitter🤨🥱
@Pelicanzzz
December 9, 2025 at 5:58 pm
Saudi Arabia was also funding Musk’s bid. It’s a pattern.
@Pelicanzzz
December 9, 2025 at 5:34 pm
Follow the money. It isn’t even right/left; it is oligarchs teaming up with the middle east for Paramount.
@wm6746
December 9, 2025 at 5:44 pm
Ross overpays for Tesla stocks while complaining people are overpaying for companies 😂
@hondaopportunity8107
December 9, 2025 at 6:06 pm
The end of CNN is near
@al28854
December 9, 2025 at 7:07 pm
if netflix buys wb, they will kick cnn to the curb
@SanjuPun-t8y
December 9, 2025 at 6:21 pm
Paramount Discovery’s Republican far right racist pro Israeli Zionist Larry Ellison and David Ellison is funded and controlled by racist genocidal corrupt dictator Netanyahu, Israelis and even by Donald Trump. Ellison’s works on bahalf of Israel, Saudi Arabia and Qatar. Foreigners shouldn’t be allowed to control American media’s and Hollywood’s.
@porfiriocantu-p6z
December 9, 2025 at 6:41 pm
The actual business and fiscal discussions are important. And Im thinking OMG Paramount still has rights to stand alone Hulk movies and then Superman would fall under them….is it a legal possibility? Cause that movie if done correctly….Could be Hulk versus Superman on the big screen. One billion maybe more. God Bless America.
@wentan7
December 9, 2025 at 7:04 pm
What is ross talking about? You can not participate in the upside if paramount sky dance buys Wb? Just use the payout to buy paramount sky dance stock.
@lve7922
December 9, 2025 at 7:54 pm
Maybe you will lose the first jump of Paramount Skydance but as you said you can buy paramount after, the real problem could be that you lose vote rights