Fashion is a huge part of the world’s waste problem, but it doesn’t have to be. Coachtopia founder Joon Silverstein shows how her company creates new designs from the waste products of another, a circular process that cuts the need for new raw materials — and rethinks what qualifies as “luxury.” (Made in partnership with Coachtopia) (Recorded at TEDNext 2024 on October 23, 2024)
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#TED #TEDTalks #fashion
@Nicholas-f5
November 11, 2024 at 11:33 am
🎉
@AsifKhan-t5q9h
November 11, 2024 at 11:34 am
Wow
@ItalianoYMexicano
November 11, 2024 at 11:35 am
Didn’t we just get finished proving recycling does almost nothing and less than 10% of the things you recycle actually end up recycled? It just feels like this premise was flawed from the start.
@Yuusou.
November 11, 2024 at 11:41 am
The actual problem is not that recycling doesn’t work, but that producers put materials together that could be recycled individually, but become a nightmare to recycle together because there is no single way to separate the materials properly. You even have different types of plastic (bottle and cap) which can’t be recycled together and the EU mandated that the caps should not be removable anymore. They turned the waste issue of caps lying around nature into a recycling issue.
@andrej2375
November 11, 2024 at 3:50 pm
@@Yuusou.Also overproducing and throwing things away prematurely…
@SamsungTabletAVed
November 11, 2024 at 11:44 am
Nice idea 👍 thank you
@albertplumer
November 11, 2024 at 11:46 am
Nonsense sheer nonsense western society greedy propaganda..
Waste achieved by tazation theft from people taken from many and given to wealthy to waste.
@johnbee7729
November 11, 2024 at 11:56 am
Fashion, by its nature, is inherently wasteful. It is about obtaing this season’s most desirable item, so that individual articles become single use. Until consumerism changes, the waste will continue mostly unabated for there is too much money to be made by maintaining the status quo
@michellezevenaar
November 11, 2024 at 12:04 pm
I hate that fabric is now such low quality that it only lasts a few years max before it breaks. I have a few shirts still from more then 20 years ago that don’t wear out. I would like for the west to put quality control on clothes sold in stores. The easiest way to reduce the waste is to make better products!
@MWhaleK
November 11, 2024 at 12:24 pm
Cheap clothes that quickly get holes or tears are a pain.
@michellezevenaar
November 11, 2024 at 12:31 pm
@MWhaleK unfortunately often more expensive clothing has the same problem. I bought trousers that got holes within 5 wears. It was from a rather expensive shop and 2-3 time more then I would normally pay.
@andrej2375
November 11, 2024 at 3:52 pm
Yes, but if someone else’s clothes last 2 days and yours last 2 years, then yours really aren’t much of a problem
@michellezevenaar
November 11, 2024 at 3:58 pm
@andrej2375 I’ve had clothes that only lasted a few washes, that was infuriating. It’s the quality of the product. Constantly second guessing how long something might last when you buy it is stressful.
@XondamirXudoyberdiyev-un7kw
November 11, 2024 at 12:22 pm
Really good video, I guess. It is about keeping our nature and throwing the waste in the bins, undoubtedly. So, we’ve to keep our planet in order to live longer on the earth. Keep nature😢😢😢
@jaijaiwanted
November 11, 2024 at 12:28 pm
I think more of this work needs to be done to show how and where recycling can benefit the companies/individuals producing it. After all, without strong incentives, companies won’t change their practices.
@simonvalencia5933
November 11, 2024 at 12:32 pm
This is the light that should indicate to us that the planet resources are also limited, and one may be exhausted leaving to us mountain of trash originated on the fulfilments of personal vanities without taking in account the needs of our planet that is being criminally exploited by the idea of luxury or uniqueness regardless of our and ours children futures.
Thank you so much for such a brilliant mind opener talk.
Siroval.
@dr4594
November 11, 2024 at 12:36 pm
This is a regular Advertisement.
@Wombat7777777
November 12, 2024 at 6:54 am
In which way?
@someperson7
November 12, 2024 at 2:55 pm
To an extent. But if you want people to switch to less wasteful products, getting people to _want_ those less wasteful products is pretty fundamental.
@daborahgermanstavolkmunte
November 11, 2024 at 12:38 pm
I just switched up my Roth IRA to 50% SCHD, 25% SCHX, 25% SCHG, and my Roth 401k is 70% vanguard S&P 500 index, 20% vanguard growth index, and 10% vanguard international index. Seeking best possible ways to grow $350k into $2m+ before retirement
@OdessaYeva
November 11, 2024 at 12:39 pm
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November 11, 2024 at 12:39 pm
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November 11, 2024 at 12:39 pm
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@lichen2908
November 11, 2024 at 12:44 pm
A “circular fashion” sub-brand that turns waste into treasure or Coach’s latest marketing spin to convince guilt-ridden shoppers that buying yet another bag will “save the planet”? Instead of addressing why we need these bags in the first place, Coachtopia simply gives Coach more products to sell and more demographics to sell to. With every imperfect, made-from-scrap Coachtopia bag sold to eco-conscious, price-sensitive and next-generation buyers, the original Coach brand edges even closer to luxury elitism—selling “perfect” bags at an even higher price. Circular economy? More like circular marketing, where “waste” becomes just another tool to keep consumers buying, with every last cent of “waste” extracted before it heads to the landfill.
@itsoktocry1
November 11, 2024 at 12:48 pm
people should stop having children
@ellieevans3977
November 11, 2024 at 4:07 pm
Is it bad I’m disappointed that this took them so long?
@dawns4641
November 11, 2024 at 7:51 pm
I have moved from buying new clothing to buying used on eBay. The clothing I have bought is almost new and I will continue to do so after learning what new clothing does to our planet.
@BrainstormedBrilliance
November 11, 2024 at 11:51 pm
thanks you ❤
@songrongmu
November 12, 2024 at 12:38 am
But why a sub-brand and not the main one?
@sep69
November 12, 2024 at 3:57 am
Nice commercial. Breeding animals for meat, dairy and leather is one of the biggest sources of green house gasses, use and pollution of water and land and the destruction of rain forests.
@suai999
November 12, 2024 at 7:38 am
She just justify the new products
@IM0100100101001101
November 12, 2024 at 1:00 pm
Awful talk. Pure marketing with vague solutions that undermine the real issue, that leather is not a sustainable material. From animal welfare to massive deforestation to raise cattle.
@jamesmichaelwalker683
November 13, 2024 at 9:11 am
Hi there! I really love your introduction. In Nature, there’s not any waste. Mainly bec of the Circular Economy. The Circularity of the nature and we even don’t know how the nature has managed to adopt such model has animals don’t go to schools (lol).
@jamesmichaelwalker683
November 13, 2024 at 9:13 am
II. I’m optimistic! We’re doing all our best to build a ZERO WASTE CITIES AND NATIONS.
III. Yes! currently, many fashions industries have started to build ZERO WASTE-PERSONALIZED-COST-EFFECTIVE-SMART-CONNECTED FASHION INDUSTRY.
@jamesmichaelwalker683
November 13, 2024 at 9:14 am
IV. Below some short findings regarding waste in the fashion industry.
Due to raw material extraction, long supply chains and energy-intensive production, the fashion industry is responsible for 2 to 8 per cent of global carbon emissions (for context, the shipping and aviation industry combined account for about 5 per cent of global emissions).
Significant efforts are underway to reduce the fashion industry’s pollution – including through the UN-backed Fashion Charter – but greenwashing remains a challenge. A recent report found that 60 per cent of sustainability claims by European fashion giants are “unsubstantiated” and “misleading.” This has resulted in confusion for consumers and growing mistrust of what is and is not sustainable.
But with one of the most influential marketing engines on Earth, the fashion industry has the potential to drive positive change and be a leader towards a more sustainable future, through both action and communications. The Sustainable Fashion Communication Playbook is a guide for fashion communicators – marketers, brand managers, imagemakers, media, influencers and beyond – to help counter greenwashing and advance progress towards the Paris Agreement and Sustainable Development Goals.