Legendary music producer Jermaine Dupri pulls back the curtain on how hit songs really get made in TED’s rapid-fire Q&A format, “On the Spot.” Answering a stream of unexpected questions, he covers what makes a good hook, why he doesn’t chase “cool,” how he helped build Atlanta’s sound and more. (Recorded at TEDNext 2025 on November 10, 2025)
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@Atractyofficial
April 6, 2026 at 11:18 am
Nice 👍 Ted Team 😊
@Atractyofficial
April 6, 2026 at 11:19 am
Love From India ❤
@LTheDirector
April 6, 2026 at 11:33 am
Unfiltered unwatered down JD – fire
@lewisishmael2327
April 6, 2026 at 11:39 am
JD had a knack of biting everyone else’s style didn’t rate him
@olegstar6885
April 6, 2026 at 7:25 pm
For a moment I thought this was a parody on trumps problem in Iran with the reference to his book ‘the art of making a deal’ lol 😂😂😂
@Drago21tr
April 6, 2026 at 7:28 pm
He nervous 😂😂😂
@dean-zt1fv
April 6, 2026 at 8:58 pm
Making a hit? Not to take anything away from your many accomplishments and your talent, but we all know that songwriters, producers, musicians, singers, etc, can rarely predict which songs are going to be “hits”. Take a deep dive into any band’s musical history and song development and you almost always discover that the songs they predicted as hits, instead flopped, and vice versa. The Beatles, Aerosmith, Led Zeppelin, Blink182, Tupac, Michael Jackson, forget it, I’ll be here all day. Again, I appreciate your success and your talent, but you’re ultimately at the mercy of a very diverse, finicky and fickle public. It’s all subjective, brother. Enjoy the ride while it lasts.
@sabchahiye
April 7, 2026 at 1:24 am
<----- Techno House Lofi Sleep Music !!
@evilgamer293
April 7, 2026 at 3:26 pm
OMG the irony could not make this video hit. LOL!!!!!
@shaylaforever9048
April 7, 2026 at 6:02 pm
So Mariah and Muni’s song were the same beat. Wow!..