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Is the YouTube Algorithm Controlling Us? I Try to Find Out | WIRED

Do algorithms enhance our worst behaviors? How do algorithms influence our world views? Tech journalist Sinead Bovell talks with an ex-YouTube engineer, a former design ethicist from Google and an Oxford professor about the impact algorithms are having in our lives. Sources: ►► Listen to the Get WIRED podcast ►► Also, check out the free…

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Do algorithms enhance our worst behaviors? How do algorithms influence our world views? Tech journalist Sinead Bovell talks with an ex-YouTube engineer, a former design ethicist from Google and an Oxford professor about the impact algorithms are having in our lives.

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Is the YouTube Algorithm Controlling Us? I Try to Find Out | WIRED

117 Comments

  1. MRH , FRC

    November 19, 2020 at 7:19 pm

    As if your ip and geographic location don’t factor lmfao

  2. Azoo Alharbi

    November 19, 2020 at 7:21 pm

    Answer is YES , to the left

  3. Sarra Campbell

    November 19, 2020 at 7:33 pm

    The algorithm is based on so many different things, your searches, likes, watch time, even your gender, age, and also location of where you live. Of course it’s going to be biased and recommend things based on what it thinks you’ll want to watch. That’s the ultimate goal, to get more watch time and get you addicted. It works for both sides of the political parties. It can definitely be harmful too because of this, causing way too many conspiracies, fake news, and overall bad ideas to spread. But is that really the algorithms or YouTube’s fault, or is that our fault since we are the ones who watch it?

  4. Twilight Gardens presentations

    November 19, 2020 at 7:45 pm

    What I saw is that if you dip even once into the right wing you get some crazy videos coming back and in such force that I expect this is a big part of American right wing radicalization

  5. Britt Bergmeister

    November 19, 2020 at 7:47 pm

    More women in tech please!!! Love this video 👏🏼👏🏼👏🏼

  6. Brendan Rogers

    November 19, 2020 at 7:48 pm

    Is the YouTube algorithm BASED?

  7. Twilight Gardens presentations

    November 19, 2020 at 7:51 pm

    Define echo chamber because an echo chamber that repeats the same lie can convince the masses of devastating things just because they are confident and poorly educated

  8. Koolaidman

    November 19, 2020 at 8:09 pm

    Short answer yes ofc it is along with any other online website it’s called cookies

  9. Padarabinda Palai

    November 19, 2020 at 8:13 pm

    These guys were in the Social Dilemma !!!

    *insert the Leonardo di Caprio” meme

  10. ArnoldsK

    November 19, 2020 at 8:28 pm

    Hey, she’s adorable

  11. J. Hoyos

    November 19, 2020 at 8:40 pm

    Share share share… @Algorithm do your job.

  12. Books Rebound

    November 19, 2020 at 8:45 pm

    Lmao why’d you have to read Tristan like that and call him a “nice guy”… Yikes

  13. Guess My Name

    November 19, 2020 at 9:31 pm

    🎵Clowns to the left of me,
    Jokers to the right, here I am,
    Stuck in the middle with you🎶

  14. EricMichaelLP

    November 19, 2020 at 9:32 pm

    Smash mouth all star was there. Biased.

  15. Anym

    November 19, 2020 at 9:41 pm

    Ofc the algorithm is biased. Biased towards the person’s already existing beliefs because that’s how they make money

  16. LeeAxon

    November 19, 2020 at 9:49 pm

    I clicked on this video for the girl.

  17. Bernard N

    November 19, 2020 at 9:54 pm

    This is similar to that fine line between something that is statistical vs something that is racist.

  18. For Fun

    November 19, 2020 at 10:08 pm

    Who else clicked the vid just to see the girl

  19. Kris Madas

    November 19, 2020 at 10:29 pm

    IDK… I feel like the expected behavior after I specifically search for, watch, and then like a video would be the website showing more videos like that. I mean who actually wants “neutrality” in these things? If YouTube was still showing me the default homepage and recommended videos after they’ve known my tastes for a decade, that’d be horrible for both their business and my enjoyment of the site.

    IMO, people like the idea of unbias tech and digital privacy in theory but not in practice.

  20. God Left

    November 19, 2020 at 10:48 pm

    Tristan, right… Nice try Linus

  21. Jyoti Prakash

    November 19, 2020 at 10:52 pm

    Clickbait

  22. cut

    November 19, 2020 at 11:02 pm

    I enjoy that it tries to suggest things I might watch. I don’t a “My little pony” suggestion.. I’d rather get 800 bhp Porsche suggestion or demolition of huge skyscraper… or the latest Musti1 vid.. not how to apply bronzer. 🙂

  23. Joe Sigl

    November 19, 2020 at 11:05 pm

    I have never felt the YouTube algorithm really cares about me.

  24. Roddick Betelguese

    November 19, 2020 at 11:12 pm

    You best believe YouTube algorithms going to recommend this video after 2 or 3 years later

  25. Scene Kyle

    November 19, 2020 at 11:41 pm

    Rightwing voices aren’t allowed online.

  26. Daniel Delarosa

    November 20, 2020 at 4:19 am

    Im for u all im god guys im u guys we are qll connected thru a life force which is wat u guys no as god gods all life hes in all animals plamts an pple an in the earth sun everything bit i am a warning of wat u guys ate doin cuz theres so much violance an kaos. Of. Our beleivfs an there lies. An. The truth of who its is. Is me. Im god. Cuz. My mom died aj was doin. Exactly wat i did. Theres no replacing that did the othr profile. Have a mom who died the same way my mother. Did an was she on the. Lithium an stock market no ine can match our record or. Fake. Us cuz this is a unique. Situation so no matter who. It was the. Story is unique an. The onlybones who wouldno are in the. Top secret. Section. They wont tell u cuz. God is. Involved an they wanted to be the editor. Of my life due. To there cristian ways. Which are not. Real. I am. The. Only god. That can. Be. The one its. All there the evidence of. Movies. An songs. An. Jus. Every one. Knows who knows they are the only ones who would be following me. Or id he aloner. U guys are the only ones there. So i no. U. No who i am. Theres no changen that. I love u guys an u can feel it is ur. Any where i am in my train of thought. The. So called hiding royals. U guys been waiten for me. Butbu dnt have to. Hurt. The others help them take care of. All of us. I am u guys dnt hide it. Any more its. Reality. God is back for u guys here to teach u new. Life an. U have to. Jus. Come back to. Me. An. U wont. Have to. Think if its real or not. Try to kus give me a chance. Find out for ur self. Be fore u judge. Me i wont ever lead u in a wrong. Way. U have to have faith. Its real. Wen u believe it.

  27. Ana Rodriguez

    November 20, 2020 at 5:11 am

    Me watching this and clicking like and see what comes up for recommendations 😂

  28. Mr. E

    November 20, 2020 at 5:19 am

    where does Wired fall in the categorys?

  29. 1

    November 20, 2020 at 5:21 am

    The fact that they didn’t recognize things like destiny and the lincoln project worries me

  30. 1

    November 20, 2020 at 5:22 am

    The alt-right rabbit hole is a real threat.

  31. Bendirval

    November 20, 2020 at 5:23 am

    Algorithm bias toward what people already believe is an expected and normal outcome in this type of media. The more troubling thing is when the higher-ups at YouTube decide to fight that problem by damping down those opinions and beliefs they don’t personally have (voter fraud, for example). The result is that certain opinions become amplified and others get censored based on what an insular group of people (youtube employees) wants. That’s a far more troubling problem.

  32. Ally Walka

    November 20, 2020 at 5:24 am

    Is Algorithm the foetus stage of Skynet?

  33. Edwin Babu

    November 20, 2020 at 5:33 am

    Whe else saw Dreams vid

  34. Harshil Patel

    November 20, 2020 at 6:25 am

    Yeh they will pay you…!!!! 🤔🤔🤔

  35. ThE DuCk

    November 20, 2020 at 6:27 am

    If you have a weak moment and click on a stupid video , YT thinks all you want are stupid videos – until you die — arrruugh !

  36. Thought Criminal

    November 20, 2020 at 7:49 am

    YouTube is dividing America. There’s your proof.

  37. Adrian Duran

    November 20, 2020 at 8:20 am

    so everyone gets that lo-fi hip hop channel, it’s not just me

  38. Buzzer

    November 20, 2020 at 9:36 am

    This is news? Everything knows this!

  39. Google User

    November 20, 2020 at 9:37 am

    Wow which one of you is plagiarizing Joe Rohan’s perspective?

  40. Google User

    November 20, 2020 at 9:40 am

    Do yourself a favor and go watch joe rogan experience episode 1588

  41. K-DRAMA GOODMORNING SEOUL

    November 20, 2020 at 9:46 am

    It rained a lot yesterday in Seoul, Korea. The cold winter began with the cold wind blowing. I hope health is always with you. Thank you. ^O^

  42. Neelanjana Anne

    November 20, 2020 at 11:12 am

    Anyone here after watching that documentary on Netflix – The Social Dilemma ….

  43. Roy Godiksen

    November 20, 2020 at 11:44 am

    Yes, they are. Any fool can see that.

  44. Renee Peters

    November 20, 2020 at 12:32 pm

    So interesting to see the 3 controls side by side.

  45. Jose Mercado Dianela

    November 20, 2020 at 12:33 pm

    I see the 109y old veteran smoking all the time, I mean at least once a week.

    • Honey BBQ Sauce

      November 21, 2020 at 10:06 pm

      Yep, I watched it when it was brand new and liked it, seen it trending ever since. It’s always there. Also that documentary : Carts of Darkness I’ve seen that video trending for about 5 years in my suggestions even after already watching it and after moving to a different location and internet provider.

  46. joedd215

    November 20, 2020 at 3:47 pm

    Should maybe use a VPN to scramble each computer’s IP to ensure each machine/user is not somehow lumped together

  47. Mikey Forrester

    November 20, 2020 at 3:49 pm

    youtube also takes ip into account

  48. Brian D'Souza

    November 20, 2020 at 4:12 pm

    Video wasn’t helpful! So what’s the conclusion for your title? I saw these 2 young guys in “The Social Dilemma”. Do check out that movie people.

  49. w0rld d

    November 20, 2020 at 6:58 pm

    Dear lord, 5 minutes of this video is just her rattling off words. Where is the expert input!? – needed a tougher editor. This woman is not interesting…

  50. MadeOnEarth

    November 20, 2020 at 8:22 pm

    Comments a censored as well, try commenting about taxation and the free market.

  51. Nomon Munir

    November 21, 2020 at 2:15 am

    Oh I know the algorithms are controlling the content I’m watching . Don’t bother trying. Sometimes I rely on the algorithm to help me find vids to watch

  52. Wanda Wyatt

    November 21, 2020 at 3:44 am

    Great segment!

  53. Jennifer La Plante Verte

    November 21, 2020 at 4:22 am

    Hey that’s how I messed up my parent’s algorithm because they were watching conspiracy videos 👍

  54. Avs Schmidt

    November 21, 2020 at 7:59 am

    She is like Megan Fox with brains.. Scary.. 🤣

  55. Jyoti Singh

    November 21, 2020 at 9:40 am

    Ofc Algorithm controls our taste , emotions and goals.

  56. Devin Gunther

    November 21, 2020 at 3:43 pm

    You did not take into account that their all sharing the same IP Address. Your test is flawed not controlled.

    • Honey BBQ Sauce

      November 21, 2020 at 10:05 pm

      Indeed.

  57. john smith

    November 21, 2020 at 4:33 pm

    Imagine using MSNBC as the left wing concept lmao

  58. Aaron Lewis

    November 21, 2020 at 6:25 pm

    YouTube recommended me this video. But i already knew to be conscious about what i search. Maybe the algorithm already knows this? Have i fallen down a “rabbit hole “?

  59. sunnyweather

    November 21, 2020 at 7:55 pm

    6:32

    A lot of drones were used here to create images in the sky. With this number, these drones must be coordinated autonomously using software. Such drones were often spotted in the night sky with lighting to simulate a UFO / UAP for the population. Such swarms of drones are also used as weapons by the military and can be equipped with numerous weapons / sensors / devices. These drones fly + coordinate via an artificial intelligence.

  60. B W

    November 22, 2020 at 12:34 am

    ALGORITHM IS CONTROLLING THE WORLD! BELIEVE IT! AND IT’S BAD!

  61. William Crosswhite

    November 22, 2020 at 12:53 am

    The IP can also make a difference.

  62. William Crosswhite

    November 22, 2020 at 12:59 am

    The problem with the algorithm is it keeps enforcing the person’s beliefs and can cause them to be radicalized.

  63. TONIGHT WE RIDE

    November 22, 2020 at 2:22 am

    Use brave browser

  64. TONIGHT WE RIDE

    November 22, 2020 at 2:23 am

    Also get a de-mainstream app on your browser

  65. Noan YoBiseniss

    November 22, 2020 at 5:37 am

    Worse for sure, Youtube force feeds channels I do not want to see at all.
    and blocking them is a full time job.

  66. Lps Lovebird

    November 22, 2020 at 7:26 am

    #BattleDamage

    Can you do Apple iPhone Vs Samsung Vs Google Pixel Vs Sony Xperia Vs Motorola Vs LG Vs ZTE Vs Huawei?

    That’s A lot….

  67. Gagan Sagar

    November 22, 2020 at 2:07 pm

    Yes ofcourse

  68. Pranav Kakkar

    November 22, 2020 at 4:50 pm

    So what’s the solution???

  69. Sam Jones

    November 22, 2020 at 8:35 pm

    Even if you didn’t vote; you voted then…

  70. Kelsey Bradley

    November 22, 2020 at 8:35 pm

    Even if you didn’t vote; you voted then…

  71. Wendifur

    November 22, 2020 at 9:35 pm

    The algorithm is a computer. It doesn’t have any bias. It doesn’t care what people think nor about what society thinks. It’s giving you videos based on your searches. It’s your own fault for being so close minded and not looking up both sides of whatever argument is going on. People need to stop blaming things like social media and start pointing the finger at themselves and others.

  72. Will Charles

    November 22, 2020 at 9:58 pm

    I think about this all the time, and would love what Guillaume is talking about. I’m not at all interested in YouTube premium, but I would pay to get a control panel for my algorithm. Instead I opt to use the “not interested” feature, but I find it doesn’t retain and predict in the long term based off my “not interested” — it just affects the one session. I think of every video I watch as a coordinate on a map, and the algorithm is trying to suggest new “locations” to visit; instead of leading me me to new vistas, however, it tries to keep me in my stomping ground. I can use multiple searches to expand my horizon, but YT doesn’t keep in mind my old interests so much as it thinks I’m in a totally new phase. If I could just type in what topics I like and see what other people are up to in those realms, we wouldn’t even need an algorithm; look at reddit.

  73. Talin

    November 22, 2020 at 11:49 pm

    I feel like everyone or most people sort of know that YT suggests vids that are similar to ones we’ve watched before…I suppose the bit about how it supposedly recommends more extreme cases because that gets more views was interesting 😅

  74. Richard Chatfield

    November 23, 2020 at 12:00 am

    Repeat, using someone elses algorithm as an excuse to people who are already woke. 🧐

  75. Rusty Spotted Cat

    November 23, 2020 at 12:52 am

    Yes … yes … exactly … yesterday news.

  76. Richard S

    November 23, 2020 at 6:29 am

    Epstein didnt kill himself is a conspiracy theory

    • F r e e A s s a n g e

      November 23, 2020 at 5:55 pm

      Which is a true, factual conspiracy theory.

      Not all conspiracy theories are inaccurate.

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    November 23, 2020 at 3:55 pm

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  78. James Harry

    November 23, 2020 at 4:12 pm

    Investing in bitcoin has been best decision I made this year, I wish I knew about it earlier than now, I would have been a millionaire by now, but it’s better late than never right!

    • Andrews Smith

      November 23, 2020 at 4:37 pm

      How reliable is he??

    • Richardson John

      November 23, 2020 at 4:40 pm

      @Murphy Gerald
      WhatsApp 👆👇

    • Richardson John

      November 23, 2020 at 4:41 pm

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    • William 8nd

      November 23, 2020 at 4:41 pm

      Bitcoin holders are termed to be one of richest people in few great to come….invest now
      I advise new and old invest investors to seek professional guidance and assistance an expert broker who understands the market in other to avoid unnecessary losses..

  79. mjl0611

    November 23, 2020 at 6:02 pm

    What a beautiful woman

  80. SilverSlayer23

    November 23, 2020 at 8:08 pm

    Honestly, MSNB and ABC News are pretty right-wing. Now do one for independent media vs “authoritative” media.

  81. Him

    November 23, 2020 at 10:58 pm

    A WOMAN that is good looking *AND* seems fairly normal!?!? Wtf. Finally, about time.

  82. Penny Trui

    November 26, 2020 at 5:09 am

    When youtube recommends this video to you

    Me:🔴👄🔴

  83. Augustin Jean Daniel

    November 26, 2020 at 3:02 pm

    “The social dilemma” Netflix movie documentary deal with this concept in a much broader, deeper way.

  84. Nekminute

    November 26, 2020 at 7:51 pm

    We’ve all been on the weird side of youtube…

  85. Joseph S

    November 27, 2020 at 9:13 pm

    The answer is Yes.

  86. specialtramp

    November 27, 2020 at 10:50 pm

    Turned off my history a couple of years ago. Basically just watch my subbed channels and occasionally check trending. Yeah my views aren’t being “challenged” by my YT viewing – but I’m not watching news, I’m watching tech channels, music and dance videos, physics and science.

  87. Zippy Doo

    November 29, 2020 at 9:35 pm

    ABC news is somewhere in the middle? Really?

  88. Ian Guttinger

    November 30, 2020 at 6:04 am

    Lmao the fact this has 40k views is proof

  89. Student Zachary South

    November 30, 2020 at 8:33 pm

    I’m worried that when I comment this someone will say I’m wrong…..

  90. Hobonickel

    November 30, 2020 at 11:25 pm

    feedback loops are an essential basis for creating more data and training not only human neural links making us conscious but also to train super artificial intelligent neural networks to make artificial consciousness … MORE DATA at FASTER speeds is the ultimate goal of elite tech atm

    I’ve been in a few rabbit holes myself

    except STARLINK is not a rabbit hole it’s a rabbit cloud

  91. John Ohkuma Thiel

    December 1, 2020 at 4:11 am

    These were highly predictable results, and therefore didn’t provide any valuable information. Even if someone only recently started using an app such as YouTube, it’s easy to see that if you search, view, and like content with any kind of leaning, including hobbies or personal routines, they’re going to get both suggested content and targeted marketing related to that. So this is a waste of time to watch all the way through.

    We only wish this is how algorithms actually worked. For example, why did yoga come up in each of your feeds? If you get an ad for tampons, how is that related to you being left, right, or moderate? Obviously there’s more going on than what you view, like, and comment on.

    More important is how algorithms target based on other factors, like your tracked location and ‘assumed’ language preferences versus what you say in your profiles on social media. For a long time I was getting both content and marketing targeting me for another nationality and language other than the ones I specified, and it was completely irrelevant to content I actually viewed and liked. Honestly, it was infuriating, so I finally had to get a VPN, keep it on all the time, and stop using or allowing anything to track my location so that I would no longer be on the list as ‘lovin’ it’ on another continent just because I’ve been to that country and walked past one of their restaurants more than once.

    These algorithms aren’t clever. They’re not doing what they’re intended to do. They’re obnoxious.

    Algorithms should go by profile content, not tracking and targeting.

  92. Xolin11

    December 1, 2020 at 7:20 am

    idk why she uses a video of her looking at a laptop camera instead of using the video _on_ the laptop camera like the people she’s talking to

  93. E M

    December 2, 2020 at 1:17 am

    You forgot the fact that the computers are listening what you say

  94. C

    December 2, 2020 at 2:30 pm

    She is absolutely gorgeous.

  95. Pete Pester

    December 2, 2020 at 6:31 pm

    YouTube have just deleted one of my accounts because I commented that certain video makers were just here to profit by stiring up emotion over Brexit, just here for the money 💰💰💰💰

  96. Gavin Harris

    December 3, 2020 at 6:56 am

    We need more videos like this

  97. Kaye Li Taylor

    December 4, 2020 at 12:10 am

    This is sooooooo informative! We need a Series – Give Sinead a series WIRED!

  98. Clark Magnuson

    December 7, 2020 at 6:43 am

    youtube recommended this video

  99. Kide 2308_tamvan

    December 9, 2020 at 3:09 am

    Short Answer: “ABSOLUTELY.”
    Long answer : This video.

  100. Delta Sly

    December 9, 2020 at 8:45 pm

    I unsubscribed to a bunch of channels yesterday. My personal youtube algorithm is trying to make me watch channels I used to watch, but now unsubscribed too.

  101. FPS king

    December 11, 2020 at 11:28 am

    Social dilemma

  102. F1lpS1d3 Clickxz

    December 11, 2020 at 9:04 pm

    Well I get ur videos and I love them I’m not even subbed with us dangoured

  103. DoraDora

    December 12, 2020 at 9:34 am

    EXPOSING YOUTUBE ON YOUTUBE………..

    “WIRED”

  104. thej swaroop

    December 12, 2020 at 9:38 pm

    How many of you were suggested this?
    For me I am not….

  105. Richard Bicycle

    December 14, 2020 at 4:40 am

    this would be more accurate if youtube didn’t delete videos and suspend accounts with alternate viewpoints on the basis of “misinformation”

  106. paulo felipe b braga

    December 24, 2020 at 1:43 pm

    Why is the title in the interrogative form?

  107. doug ridgway

    December 27, 2020 at 2:48 am

    I switch it up on purpose; As weird as that sounds. I can think what is more important is the pool of algorithms.

  108. relic inn

    December 31, 2020 at 11:59 am

    The new word for programming

  109. Torin Jones

    January 7, 2021 at 7:55 pm

    Software engineer – computer scientist – french

  110. Albert Jackinson

    January 10, 2021 at 12:41 am

    Even just four and a half minutes in, this is absolutely fascinating.

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