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If you want to get people to do what you want, make it seem like it was their idea #TEDTalks

As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So…

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As a film and television director, Barry Sonnenfeld had millions of dollars riding on his ability to get his cast and crew to play along — and much of what he learned along the way applies to everyday life. Here, he shares nine bits of wisdom and whimsy gleaned from 40 years in entertainment. So the next time you encounter a screaming bully, you too will know what to do.

3 Comments

  1. @bernardotortolero3879

    September 27, 2025 at 3:14 pm

    The first one sounds like a lot of work when a reasonable explanation would get you the same result. I get it, though, play their egos.

  2. @MrStredders

    September 27, 2025 at 5:42 pm

    This is the same reason KFC has eleven secret herbs and spices.

  3. @dougewald243

    September 28, 2025 at 10:20 pm

    The whole talk is full of good advice like this.

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