Science & Technology

How to Fight (and Win) an Information War | Peter Pomerantsev | TED

How do you reach people trapped in a reality shaped by propaganda? Exploring the dark psychology of disinformation, author and academic Peter Pomerantsev draws on lessons from a forgotten World War II operation to suggest strategies for cutting through misinformation and rebuilding trust in facts today. (Recorded at TEDxMidAtlantic on June 8, 2024) If you…

Published

on

How do you reach people trapped in a reality shaped by propaganda? Exploring the dark psychology of disinformation, author and academic Peter Pomerantsev draws on lessons from a forgotten World War II operation to suggest strategies for cutting through misinformation and rebuilding trust in facts today. (Recorded at TEDxMidAtlantic on June 8, 2024)

If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas:

Follow TED!
X:
Instagram:
Facebook:
LinkedIn:
TikTok:

The TED Talks channel features talks, performances and original series from the world’s leading thinkers and doers. Subscribe to our channel for videos on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

Watch more:

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

#TED #TEDTalks

30 Comments

  1. @_naynay_

    October 15, 2024 at 9:20 am

    How to protect yourself from propaganda: stop believing anything Israel says 🙂

  2. @Captian-c2t

    October 15, 2024 at 9:25 am

    🙏🫶✨️

  3. @chetthebee1322

    October 15, 2024 at 9:26 am

    He’s spreading propaganda. Azov soldiers were killing ethnic Russians they believed were siding with the Russian troops.

  4. @ronkirk5099

    October 15, 2024 at 9:38 am

    Corporate propagandists are getting very good at hiding their identity so determining the actual source of the information, and what biases are involved is getting more difficult. Also, information travels so far and so fast these days that by the time misinformation is uncovered and disputed, the cat’s already out of the bag.

  5. @kk-xj5oz

    October 15, 2024 at 9:38 am

    Everything that the government calls miss and diss information is closer to the truth than what the government spins.

  6. @ronkirk5099

    October 15, 2024 at 9:44 am

    “History is important. If you don’t know history it’s as if you were born yesterday. And if you were born yesterday, anybody up there in a position of power can tell you anything, and you have no way of checking up on it.” ~Howard Zinn

  7. @jonathanedwardgibson

    October 15, 2024 at 9:54 am

    What clears up dis-info’s, is more-info’s: not finger-wagging moralism stances like this goofball.

    I look forward to watching interviews with this guy ten years from now in an orange jumper being grilled about ‘human rights’ he champions for Ukraine. I’ll be reviewing Project Gladio{s} and Churchill’s ‘stay behind’ secret armies that placed bombs in train stations and pretended to be soviet terrorists… good thing a phalanx of NGO’s was able to swoop in after Cold War ended and support these gangs with new directions {and old fascist’ colors for some new color-revolutions} rebranded as Antifa.
    Funny thing about German losing WWII, is that the Naughty-Boys party didn’t lose, but was repurposed, put in charge of Germany instead hanged, and was the first generations of NATO leadership: so when I look at expansion plans eastward pushing into Russia do a compare-n-contrast & I see NATO as Reich III.5

    Hail Hydra, bro.

  8. @AB-om4xs

    October 15, 2024 at 9:57 am

    You suggested this propaganda should be aimed at the ‘right wing echo chamber’ but aren’t they wanting to end the war in Ukraine?

  9. @pinewood6340

    October 15, 2024 at 9:59 am

    is this worth watching? or is this man bought and sold like everyone else?

    • @remyllebeau77

      October 15, 2024 at 1:44 pm

      Just to see what they plan on using as propaganda to silence real truth.

  10. @harrypearle9781

    October 15, 2024 at 10:33 am

    NO flips to ON When you say NO, people wake up to rejection and threat
    Say NO, NO, NO… over and over and help people realize the game of saying NO.
    TRUMP says NO, over and over, and millions worship him, and he may win in 2024
    ========================================================= TX

  11. @meanderinoranges

    October 15, 2024 at 11:02 am

    You must watch news and comment from both sides of the political spectrum. I don’t know how to convince people in a media bubble to do this, but it is one way to break the programming.

  12. @RickLambert963

    October 15, 2024 at 11:14 am

    Stop listening to TED.

  13. @finlaywhiskard3965

    October 15, 2024 at 11:15 am

    Ted is propaganda.

    • @blev866

      October 15, 2024 at 11:35 am

      Actually, yes,but with a positive sign

  14. @majd_shoots

    October 15, 2024 at 11:25 am

    So…. He is teaching us how to make good propaganda?!

  15. @johnsmusicpassions9740

    October 15, 2024 at 11:27 am

    propoganda

  16. @franckr6159

    October 15, 2024 at 11:32 am

    Fantastic description of Trumpists and of all far right people: pathetic losers that regain confidence by following a detestable character.
    Trick : do not lecture Trumpists, only give them what they like, simply organize your speech so that they like what is good for all of us.

  17. @BoBoZoBo

    October 15, 2024 at 1:06 pm

    This is meta and ironic in it’s self-reference

  18. @remyllebeau77

    October 15, 2024 at 1:13 pm

    You can’t win when you don’t have the truth on your side. And if you care at all about the human right of free speech, you shouldn’t be trying to silence others.

    • @l01230123

      October 15, 2024 at 2:09 pm

      As true as that often is, I’m sure some fascists would say the same. Silencing people’s words when they promote dangerous acts (fake medicines, violent acts, whatever) is a moral decision: one that can save lives.

    • @remyllebeau77

      October 15, 2024 at 2:25 pm

      @@l01230123 That is a moral evil to stand against someone’s human right to speech.
      You are supposed to answer speech with speech of your own, not silence your opposition.

      “when you cut off a man’s tongue, you only prove you fear what he might say”.

    • @l01230123

      October 15, 2024 at 4:38 pm

      @@remyllebeau77 There are plenty of exceptions to that very extreme rule. You lose your free speech when you take away the basic rights, especially lives, of others.

      You don’t get the objectively best solutions in the marketplace of free ideas. You get a mix of good and terrible ideas, like slavery and genocide: two ongoing issues not being solved by words alone.

      it’s wrong to expect everyone to act in good faith or without ignorance. When people like that rule a country, you tolerate genocides like in Palestine or WWII.

  19. @ATHIP12

    October 15, 2024 at 1:15 pm

    It’s crazy to watch this realizing how it directly applies to MAGA, whereas MAGA will watch this and see how it applies to the Woke Left.

  20. @toddmeyer9246

    October 15, 2024 at 1:25 pm

    Start with eliminating the propaganda from the liberal news channels. But since you are a liberal, probably a challenge to see.

  21. @a_dam9717

    October 15, 2024 at 2:10 pm

    Notice how the Palestinian genocide and the Israeli invasion was completely unmentioned despite being the greatest examples.

    Talk about an information war 😂

  22. @cq6813

    October 15, 2024 at 2:27 pm

    Israel also does not want to live in reality.

  23. @crestbay

    October 15, 2024 at 3:51 pm

    Peace was available with the “Minsk Treaty”, that the Ukraine leader rejected.

    • @cracked229

      October 15, 2024 at 7:19 pm

      Educate as to what the minsk treaty included, Ukraine couldn’t possibly accept it.

  24. @cezarras

    October 15, 2024 at 6:18 pm

    Seems like we should use it to persued people in country inside in Palestina to stop comiting all this things that Germans did during II Word War

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending

Exit mobile version