Science & Technology

How Meme Detectives Stop NFT Fraud | WIRED

Many classic memes were recently auctioned off for big bucks by their owners as NFTs. But how do you determine meme ownership? Don Caldwell and his team from Know Your Meme from been using their extensive knowledge of meme history to thwart NFT fraud. This is how they do it. Still haven’t subscribed to WIRED…

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Many classic memes were recently auctioned off for big bucks by their owners as NFTs. But how do you determine meme ownership? Don Caldwell and his team from Know Your Meme from been using their extensive knowledge of meme history to thwart NFT fraud. This is how they do it.

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How Meme Detectives Stop NFT Fraud | WIRED

90 Comments

  1. retepaskab

    September 24, 2021 at 6:40 pm

    They should’ve put a link to the money laundering episode at the end.

  2. CarsMutley1995

    September 24, 2021 at 6:44 pm

    You have mistimed this April Fools video

  3. Snewp

    September 24, 2021 at 7:31 pm

    They don’t.

  4. Guest

    September 24, 2021 at 8:04 pm

    We often create problems that aren’t exist, and sell the solution that shouldn’t be there in the first place.

  5. Fabian Sanchez

    September 24, 2021 at 8:30 pm

    This guy’s job is dumb and shouldn’t exist

  6. Bradley Fitzik

    September 24, 2021 at 8:44 pm

    The extreme rich have no concept of what to do with their hordes of money 🤦‍♂️

  7. alex leloo

    September 24, 2021 at 9:36 pm

    Meme detectives, what has this world become?

  8. pyrotheevilplatypus

    September 24, 2021 at 10:18 pm

    If you get bilked on NFTs, you 100% deserve it. Investing in NFTs is as dumb as those who invested in tulips and beanie babies.

  9. Sky Gravity

    September 24, 2021 at 10:23 pm

    Just say NO to NFT

  10. Watching You!

    September 24, 2021 at 10:25 pm

    mind blown. thank you!

  11. Usedcar Man

    September 24, 2021 at 10:41 pm

    Don the meme daddy

  12. MedicineMan Everything

    September 24, 2021 at 10:46 pm

    ALARM!

  13. Jun

    September 24, 2021 at 10:47 pm

    Yah I don’t need an “expert” to tell me that those two rage pictures are actually different

  14. Killa Watt

    September 24, 2021 at 10:50 pm

    As stupid as this video is it makes me realize I’m stupid for not exploiting stupid people. Since it appears to be so simple.

  15. JDH

    September 24, 2021 at 11:00 pm

    NFTs are the dumbest thing since diamonds.

  16. dankduelz peruvian

    September 24, 2021 at 11:09 pm

    STOP POSTING CRINGE WIRED

  17. MrTangent

    September 24, 2021 at 11:25 pm

    NFT’s are proof that intelligence and wealth are not mutually inclusive.

  18. Iron mat

    September 24, 2021 at 11:44 pm

    Nyan cat should’ve costed 1,000,000+. It’s an OG meme

  19. Memberberry

    September 25, 2021 at 12:04 am

    Member Beanie Babies? Now they’re called NFTs LOL! Cool video tho

  20. MrTangent

    September 25, 2021 at 12:25 am

    What’s ridiculous about the entire NFT situation is that memes by their very nature are infinitely reproducible.

    You are literally buying a copy of a copy of a copy.

    It’d be fascinating if it weren’t so mind-bogglingly stupid.

  21. Merc

    September 25, 2021 at 12:48 am

    What a sad future we live in.

  22. JeredtheShy

    September 25, 2021 at 1:15 am

    Getting real sick and tired of the stupidest possible thing defining the shape of the whole economy

  23. troll

    September 25, 2021 at 1:25 am

    it’s nice to tend to the important stuff

  24. gregrusso5

    September 25, 2021 at 5:24 am

    and people genuinely wonder why we don’t have the cure for cancer

  25. lost things

    September 25, 2021 at 5:37 am

    NFT’s are ridiculous, so I’m glad these guys exist. Imagine if you made a viral meme and NEVER wanted it to be an NFT, only to find out it was being sold as one?
    Also love how transphobia helped these assholes get caught

  26. TONY VEGAS

    September 25, 2021 at 5:40 am

    NFT are just the Token transformed in something that brings value. Example. If I by MNSTRS, it is just one Token of 6 k.But if I get a little Block Monsters, so it will get value. But styll is the Token. Have nice Saturday!!

  27. Choii TV

    September 25, 2021 at 6:14 am

    NFT is an art. And every NFT should be unique in some ways. I think it takes time to some artist making NFT. I am invest in NFT also. I play Block Monsters and other. I like collecting unique NFTs.

  28. Douglas Poveda

    September 25, 2021 at 6:20 am

    In NFT world everybody can become one, now It’s time of Memes hahaha
    We have some tokens by celebrities and feelings and its just more one thing. Detectives of NFT maybe can be a new job for the future ahahaha
    NFT is something for the present and future and depends on the base of the NFT, can add a lot of value, like in BlockMonsters, the token can may be worth little in the beggining but the Blockmons have a high value, for example, a shiny B-mon that was sold for more than 25 BNB while the token MNSTRS have value in something about $0,01

  29. zippy zappa zeppö zorba zoolander

    September 25, 2021 at 6:51 am

    Mom: what do you wanna be when you grow up Zippy?

    Me: a meme detective!

  30. NeilPats PvP

    September 25, 2021 at 7:10 am

    No Fraud on BlockMonsters NFT just Pokemon Like one.

  31. Schoko4craft

    September 25, 2021 at 7:13 am

    NFTs are very new to me. Can someone explain why so many people speak negative about it? If rich people want to make small artists rich, why not

  32. User Unknown

    September 25, 2021 at 7:16 am

    The internet and its Meme Detectives Season 2

  33. Astroch

    September 25, 2021 at 8:05 am

    Money laundering basically, like art market

  34. Karthikeyan M M

    September 25, 2021 at 9:10 am

    NFT is paying something for an “Art” that’s just a bunch of Pixels Illustrated, People still do NFT for Money and gaining Social Status.

  35. Igor C

    September 25, 2021 at 9:52 am

    SICK! Nyan Cat for $600.000? Wuuuut. I just feel like blockmon will be the same next year 😉

  36. Anton Müller

    September 25, 2021 at 10:19 am

    “What job do you want to do if you are if you are an adult?” “i want to become a meme detective!” 😀 nfts have a big future, its insane. I never was interested in it, but now i love them <3 Just bought some Blockmonster nfts, i think they have a huge future too 🙂

    • krishna murli

      September 26, 2021 at 1:27 am

      –”

    • Rita 25 y.o - check my vidéó

      October 6, 2021 at 10:45 pm

      Alternate title: NFTs are every bit as ridiculous and vapid as you thought.

  37. Dragonyx

    September 25, 2021 at 10:51 am

    This video feels like an April Fool’s joke inside a Black Mirror episode.

    • Ann-Go To My ChanneI! L!VE NOW

      October 7, 2021 at 11:01 am

      He has the therapy gecko on Spotify, my man!!!

  38. 󠀡󠀡󠀡󠀡

    September 25, 2021 at 12:04 pm

    unsubbed 🙂

    • Norma F**СК МЕ - СНЕCK MY РR0FILЕ

      October 7, 2021 at 2:30 am

      Member Beanie Babies? Now they’re called NFTs LOL! Cool video tho

  39. Invox

    September 25, 2021 at 2:08 pm

    I know a bubble when I see it… And we all know what happens to bubbles don’t we?

  40. ZURKGP PLAY Pokémon

    September 25, 2021 at 3:25 pm

    😜 fraud have arrived on nft! my Block Monster nfts are safe tell us more about Block Monster

    • Kira Giana

      September 27, 2021 at 9:38 am

      He has the therapy gecko on Spotify, my man!!!

    • Mia - Sᴇx Cʜᴀɴɴᴇʟ 18+🅥

      September 27, 2021 at 9:38 am

      He has the therapy gecko on Spotify, my man!!!

  41. Daniel Corsodoro

    September 25, 2021 at 5:23 pm

    Frauds are everywhere, and this market is no different! And it’s very interesting the way they handle it, it really has become a profession nowadays. In NFT games as they are on the rise, the scams are being even greater, so the way is to study solid and promising projects. I already take the opportunity to nominate Block Monsters!

    • Sherri T[A]P Me!! To Have [S]EX With Me

      October 7, 2021 at 5:06 pm

      and this proves that NFTs don’t even remotely solve the problem of ownership of intellectual property, because ultimately what really matters is the credibility and vetting process of the auction house/platform… just as it always has been

  42. molina tantro

    September 25, 2021 at 7:54 pm

    .

    • Ann-Go To My ChanneI! L!VE NOW

      October 7, 2021 at 4:00 pm

      NFT’s are proof that intelligence and wealth are not mutually inclusive.

  43. HelinhoLNT

    September 25, 2021 at 8:41 pm

    Have you ever heard of Blockmonster

    #Blockmonster

    • Tinley Jayden

      September 26, 2021 at 12:22 pm

      *youtu.be/lssccJSS6KU*

      honey, NFT-s are fraud anyway in my eyes, you don’t need the meme professor to tell me otherwise

    • Sherri T[A]P Me!! To Have [S]EX With Me

      September 26, 2021 at 12:22 pm

      *youtu.be/lssccJSS6KU*

      honey, NFT-s are fraud anyway in my eyes, you don’t need the meme professor to tell me otherwise

    • Sherri T[A]P Me!! To Have [S]EX With Me

      October 6, 2021 at 11:46 pm

      Member Beanie Babies? Now they’re called NFTs LOL! Cool video tho

  44. Gabriel Cabelo

    September 25, 2021 at 9:16 pm

    Man i just cant believe, its awesome! Im beggining right now at that market, investing on Block Monsters, Axies, Pvus, etc… and even thought about that security and other stuffs… Also thinking to make a company here in Brazil about that secure lol! Thanks for the big content and congratulations to the iniciative! See you!

    • Mabel Jewel

      September 27, 2021 at 9:14 am

      The extreme rich have no concept of what to do with their hordes of money 🤦‍♂️

    • [L A Y L A]- Go To My ChanneI! L!VE NOW

      September 27, 2021 at 9:14 am

      The extreme rich have no concept of what to do with their hordes of money 🤦‍♂️

  45. Luiz Cláudio Vasconcellos

    September 25, 2021 at 11:19 pm

    Eu amo o mercado NFT. É incrível como até mesmo um meme pode se tornar algo incrivelmente valioso. E parece que esse mercado não tem fim, até mesmo os monstrinhos do Block Monsters já estão valendo uma grana.

    • Whatsap ✚①③⓪②④⑨⑨④④④③

      September 25, 2021 at 11:42 pm

      Text Max Thomas Thompson

  46. Matheus Silveira

    September 26, 2021 at 3:04 am

    hey!!, i like your videos, you doing great, but u can talk about Block Monsters? this new NFT game botta be viral, is a gem.

    • Gabriella Kelly

      September 27, 2021 at 10:54 am

      youtu.be/cBd8mbXsWbM Alternate title: NFTs are every bit as ridiculous and vapid as you thought.

    • Ann-Go To My ChanneI! L!VE NOW

      September 27, 2021 at 10:54 am

      youtu.be/cBd8mbXsWbM Alternate title: NFTs are every bit as ridiculous and vapid as you thought.

  47. Lotos o Zika

    September 26, 2021 at 3:04 am

    hey!!, i like your videos, you doing great, but u can talk about Block Monsters? this new NFT game botta be viral, is a gem.

  48. Lotos NFT

    September 26, 2021 at 3:04 am

    hey!!, i like your videos, you doing great, but u can talk about Block Monsters? this new NFT game botta be viral, is a gem.

  49. EfKay Ffm

    September 26, 2021 at 8:53 am

    I agree, that most NFTs are a scam but in my opinion, when you can actually DO something with them (f.i. in NFT games like Blockmonsters), I think that they can succeed

  50. POTATO [WR]

    September 26, 2021 at 9:34 am

    what did i just watch?

    • krishna murli

      September 26, 2021 at 10:14 am

      ]-..

    • Norma F**СК МЕ - СНЕCK MY РR0FILЕ

      October 7, 2021 at 2:00 pm

      NFTs are the dumbest thing since diamonds.

  51. colinstu

    September 26, 2021 at 7:35 pm

    Screw NFTs

    • Ann-Go To My ChanneI! L!VE NOW

      October 7, 2021 at 2:21 pm

      NFTs are the dumbest thing since diamonds.

  52. n00bspanker

    September 26, 2021 at 8:26 pm

    I had no idea what NFTs were before I watched this and I still have no idea what they are.

    • Rob

      October 1, 2021 at 1:01 am

      keep it that way

  53. Canadian Retard

    September 27, 2021 at 10:44 am

    This is an horrible timeline

  54. INTERESTING VIDEOS

    September 27, 2021 at 1:06 pm

    Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma – which is living with the results of other people’s thinking. -Steve Jobs

  55. DarkZeroHero

    September 27, 2021 at 3:44 pm

    Wait, how do you pronounce Doge?

    Is it douch or dojey or dogey? 🤔

    • [L A Y L A]- Go To My ChanneI! L!VE NOW

      October 7, 2021 at 6:31 am

      The whole NFT market is a fraud

  56. katalysis

    September 27, 2021 at 7:00 pm

    What is the point of NFT meme ownership if literally everyone still uses memes however they wish?

    • Rob

      October 1, 2021 at 1:01 am

      there is no point

    • Rita 25 y.o - check my vidéó

      October 8, 2021 at 10:41 pm

      youtu.be/mTMyM7BQXlQ

    • Phoenix 𝙾𝚙𝚎𝚗 𝙼𝚢 PROFILE

      October 8, 2021 at 11:11 pm

      youtu.be/cYr1Jtvwo-M The whole NFT market is a fraud

  57. EfKay Ffm

    September 27, 2021 at 10:04 pm

    Bin ich die Einzige, die es eigentlich genauso unangebracht findet, dass man sich so ungebremst über Meinis Entscheidung mit oder ohne Bart zu leben auslässt, wie wenn Leute sich so offen zum Aussehen von Frauen äussern?
    Wir habens doch jetzt eigentlich anerkannt: er hat keinen Bart mehr, manchen gefällts besser, anderen schlechter, seine Entscheidung und eigentlich recht unhöflich so offen zu kommentieren wenn mans schlecht findet. Schaut euch stattdessen lieber MNSTRS an

  58. ::_:_ss

    September 27, 2021 at 10:15 pm

    I mean, the whole NFT market is speculative, although you can take advantage of it. Of course you can. That’s why a lot people are earning huge amounts of money for buying and selling ridicolous jpeg images. In addition to this, there some part of the nft market that has some utility. And that is the pay to earn games on the blockchain, like blockmonster. They are gonna take a huge hit on the crypto market, I’m sure about that. Greetings mate

  59. Eduardo Echaury

    September 28, 2021 at 12:27 am

    There are many frauds and scams fortunely there are some legit nft games like Block Monsters which are a good sucessors of classics like pokemon!

  60. ClaudiaDCDL

    September 28, 2021 at 1:46 pm

    I wish the 1920s Dada art had a resource like Know Your Meme. When art gets to be so meta and referencing, it gets harder for it to translate thru the decades.

  61. Benjamin moen Falstad

    September 28, 2021 at 5:10 pm

    🙂

  62. mark

    October 1, 2021 at 3:01 pm

    what’s stopping someone stealing someone’s origi al meme on twitter and making it a nft?

  63. Lenard🎃

    October 1, 2021 at 3:08 pm

    what is nft for when everyone can just copy and is it just in your gadget or its like a painting?

  64. Kevin Luo

    October 2, 2021 at 11:58 pm

    The way he said “nyan”

    • Rita 25 y.o - check my vidéó

      October 7, 2021 at 6:46 am

      I still don’t understand what’s the point of NFTs. ownership? you can just download and share pictures /videos. how do you monetize any of them?

  65. Squid Game

    October 4, 2021 at 6:50 pm

    How much do you get payed for being a Meme detective Mr.Don?

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