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Get ready to see Impossible chicken nuggets everywhere

These remarkably authentic chicken bites are about to break out in thousands of restaurants and grocery stores. CNET”s Brian Cooley puts his own spin on them to make them even better. Follow @briancooley on Twitter: Subscribe to CNET: Like us on Facebook: Follow us on Twitter: Follow us on Instagram: Follow us on TikTok:

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These remarkably authentic chicken bites are about to break out in thousands of restaurants and grocery stores. CNET”s Brian Cooley puts his own spin on them to make them even better.

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61 Comments

61 Comments

  1. jkfdkjjd

    September 7, 2021 at 5:11 pm

    This is dumb, chicken nuggets are made out of waste products off of the chicken and they are replacing them with something that is likely way more expensive and more time consuming to manufacture.

  2. Kevin02 Mulder

    September 7, 2021 at 5:12 pm

    they should not call it chicken if there is no chicken inside of it – I disapprove of this unhealthy behavior

  3. Kevin Barrett

    September 7, 2021 at 5:16 pm

    “I’m going to demo this product in a way you will NEVER use it”. Yeah thanks.

    • Kevin02 Mulder

      September 7, 2021 at 5:18 pm

      Kevin 💗 Kevin 🤪

  4. Danner Banks

    September 7, 2021 at 5:17 pm

    “What am I supposed to say? It tastes like a chicken nugget. I haven’t had one in 1000 years.” I love Brian but dang CNET, you couldn’t find anyone on your staff who had a little more domain expertise?

    • Nielson Lucas

      September 7, 2021 at 8:05 pm

      Is he vegan or vegetarian? Probably.

    • Nguyen

      September 7, 2021 at 10:58 pm

      Sure let’s all find a chicken nugget expert

    • Danner Banks

      September 7, 2021 at 11:07 pm

      @Nguyen it would’ve taken them all of 5 minutes to find a kid who eats McDonald’s chicken nuggets on a weekly basis

  5. wick

    September 7, 2021 at 5:19 pm

    this tool really got shook and gave up his sauce to some bees

  6. James Johnson

    September 7, 2021 at 5:33 pm

    Not a great review but honestly if they’re available and not double the price I’ll grab a bag for the kids and let them be the judge anyway.

  7. Christopher Padilla

    September 7, 2021 at 5:54 pm

    Good. Murdering billions of chickens every day to make “nuggets” never made any sense to me either.

    • Samuel Manu

      September 7, 2021 at 8:27 pm

      Hippie

  8. Abul Azad

    September 7, 2021 at 5:59 pm

    Get Cooley back into cars, but EV cars this time.

  9. SalandFindles

    September 7, 2021 at 6:25 pm

    I wonder if it will be available either in a restaurant or in stores here in WV. The Impossible meat still isn’t available in any stores in the entire state. I can only get Impossible Whoppers.

  10. Roger Nedal

    September 7, 2021 at 6:36 pm

    Blah blah it’s a fuckin nugget

  11. theRogue Geisha

    September 7, 2021 at 6:43 pm

    Barf

  12. Jon Vanausdeln

    September 7, 2021 at 6:58 pm

    “haven’t had one in a thousand years”.. what kind of savage are you? Nuggs are the best.. (i’m almost 50)

  13. Eric Wodka

    September 7, 2021 at 6:59 pm

    When are people going to wise up and start eating real food. Processed chicken and food made in a lab is always a bad choice.

  14. Curt Randall

    September 7, 2021 at 7:16 pm

    oh gee, it retails ONLY $8 for a 13.5 ounce package.

  15. Jim Edwards

    September 7, 2021 at 8:04 pm

    Opinions are like A-holes everybody’s got one & a lot of them are full of 💩

  16. Brandon Baker

    September 7, 2021 at 8:17 pm

    Just tried some today at Fuku in NYC and they’re AMAZING. Absolutely indistinguishable from actual chicken nuggets.

  17. Brad

    September 7, 2021 at 8:35 pm

    Great video Brian – love to see you outside of an automobile.

  18. Utopia

    September 7, 2021 at 9:22 pm

    I love meat but if they can make a vegetarian product for the same price and taste I would be fine ordering the vegetarian version.

  19. alvarortega2

    September 7, 2021 at 9:50 pm

    Peak summer in CA = wearing a vest now? 🙂

  20. Jolan Rensen

    September 7, 2021 at 10:19 pm

    Curious when Impossible launches in Europe! I’ll also have to try the Beyond meats once

  21. Jake Benavente

    September 7, 2021 at 11:13 pm

    Wholesome brian cooley content we didn’t know we needed 🥰

  22. Scotti Casner

    September 8, 2021 at 12:50 am

    Stick with car reviews. 👎🏻

  23. JDubbs07

    September 8, 2021 at 1:08 am

    Y’all best leave Brian Cooley alone. He is a national treasure and I will NOT stand for it.

  24. christian crow

    September 8, 2021 at 1:12 am

    You have to be roasting! Too much clothes for cali

  25. tld8102

    September 8, 2021 at 1:38 am

    don’t call then chicken nuggets! there are applied expectations of the quality of the product. the public needs to lower their expectations

  26. PARADISUM VR

    September 8, 2021 at 2:09 am

    Please put someone who actually likes chicken nuggets to review it…

  27. guy999

    September 8, 2021 at 2:19 am

    Does it attract the bees looks liked they were swimming at the end

  28. Nix Nox

    September 8, 2021 at 2:34 am

    Why somebody want’s eat fake food. That’s not healthy.

  29. TheWebStylist

    September 8, 2021 at 2:55 am

    Wish they used a healthier oil though

  30. CmdrSoCal

    September 8, 2021 at 3:00 am

    The ingredients are gross rather eat a chicken.

  31. Chris B

    September 8, 2021 at 3:09 am

    Considering most chicken nuggets don’t consist much of chicken anyway…

  32. Wings of Destruction

    September 8, 2021 at 4:11 am

    Plant based meat is like electric cars. Sure they’re cool, and they claim it’s the way of the future, but it’ll never replace the originals

  33. Eye Drone

    September 8, 2021 at 5:13 am

    These sound so good I will have to try these !!!

  34. day1971

    September 8, 2021 at 5:14 am

    Wtf he is wearing

  35. EpicConspiracy

    September 8, 2021 at 5:51 am

    Tried it this week. They are super dry and gritty.

  36. John Theux

    September 8, 2021 at 8:39 am

    The impossible burger was definitively the best product to enter the market, for brand image.

  37. Somehow Logical

    September 8, 2021 at 10:21 am

    0:30 excuse me grandpa, then call those vegan nuggets or protein nuggets or something…but chicken nuggets have to have chicken(meat) in them. 😑

  38. Edmund W. Chan

    September 8, 2021 at 11:42 am

    Go Vegan & Vegetarian!!

  39. Omer Khan

    September 8, 2021 at 2:01 pm

    Brian, you have come a long way from reviewing cars. “Ugly is included at no extra cost” 😂. The spectrum of your review skills are unmatched at CNet.

  40. Jim Jam

    September 8, 2021 at 2:43 pm

    possible

  41. Sebastian

    September 8, 2021 at 3:05 pm

    Being a vegan, chicken nuggets I probably missed the most. Glad to see impossible has made some!

  42. JUR O

    September 8, 2021 at 3:45 pm

    Only thing that I miss ….is a different name, to call something chicken without chicken sound logic with q chicken milk…but with meat it means always “fake” while if it it were veggie nuggets it don’t…but then nobody buys it…I bought one time fake meat and it tasted terrible.
    Still the big Impossible sounds like buy and try….

  43. Jesse Vargas

    September 8, 2021 at 6:40 pm

    GMO!!! COUNT ME OUT 🤢 🤮

  44. nick martin

    September 8, 2021 at 8:12 pm

    Little sad it’s soy based

  45. Konrad Benz

    September 8, 2021 at 11:28 pm

    🤮

  46. josh richards

    September 9, 2021 at 1:18 am

    These are not healthy in the slightest, especially compared to caulipower chicken tenders. Just because it’s plant-based doesn’t mean it’s healthy. Soy Bean Oil and sunflower oil are HIGHLY processed vegetable oils.

    • fordhouse8b

      September 9, 2021 at 4:59 am

      They are not meant to be healthy, they are meant to be less resource intensive to produce. They are meant to reduce water use and pollution, not the size of your belly or your blood-pressure.

    • josh richards

      September 9, 2021 at 5:26 am

      @fordhouse8b No one is going to eat a product that’s not healthier or as good as the current product on the market. If you want to improve the environment there are more practical ways like than making fake meat and banking on the meat industry to go extinct.

    • fordhouse8b

      September 9, 2021 at 6:04 am

      @josh richards Firstly, though I have not tried these nuggets, I have tried an impossible burger, and with the right fixing’ it is delicious. It is not exactly the same as a McDonald’s Quarter Pounder, but neither is a Burger King Whopper, or a Five Guys Bacon Cheeseburger. It doesn’t have to be the same, it just has to be a tasty and competitive alternative. So far, it fails on the second count more than on the first one, as prices at this time are still not very competitive. No one is “banking on” the meat industry disappearing altogether. And no one is expecting this one product category to save the environment all by itself. It is just one option on the menu. An option that has the potential of improving in both taste, texture, and price over time. Prices may well become more competitive if production ramps up sufficiently, and that competitiveness could well be enhanced if we, in recognition of the extensive damage caused by meat production, imposed extra taxes on it, much like we do with gasoline.Meat consumption per capita has increased dramatically in the US, and around the world generally, in the last five decades or so. The average American could be perfectly healthy consuming meat at 1960’s levels, and we should, as a society find ways to discourage the excessive amounts we eat today. That being said, I do enjoy a tasty burger, a plump hot dog, a juicy chicken thigh, or a nicely charred strip steak, all of which I have eaten in just the last couple of days. It doesn’t help that I work in a thoroughly meat-centric hotel kitchen. We do offer Beyond burgers, which are ok, but in my estimation inferior to the Impossible Burger.

  47. Jacob w

    September 9, 2021 at 5:02 am

    Going to keep with the nutritional real chicken nuggets, and not highly processed veggies.

  48. RelationshipFactz

    September 9, 2021 at 5:18 am

    Wtf are you people eating

  49. anime is a mistake

    September 9, 2021 at 7:11 am

    if it’s cheaper than the “real” chicken nugget then i’ll switch

  50. Zach Wilkinson

    September 9, 2021 at 5:17 pm

    If it’s the peak of summer, why the down vest? 😉

    • Brad

      September 9, 2021 at 8:47 pm

      SF is cooler in the summer.

  51. Marin Angelov

    September 9, 2021 at 7:01 pm

    That’s an absolute abomination! 🤢🤮

  52. Dee Roman

    September 9, 2021 at 11:28 pm

    I’m just waiting patiently for the hotdog….

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