Science & Technology

Friendly Pizza, UFOs and the Joy of AI-Generated Video | Matan Cohen Grumi | TED

While many rush to create new realities with AI video tools, creative director Matan Cohen Grumi is focused on reimagining the one we’re already living in. By blending the real and unreal, he shows how everyday photos are transformed into playful, deeply human videos — from inflating office supplies to an alien pizza landing in…

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While many rush to create new realities with AI video tools, creative director Matan Cohen Grumi is focused on reimagining the one we’re already living in. By blending the real and unreal, he shows how everyday photos are transformed into playful, deeply human videos — from inflating office supplies to an alien pizza landing in New Jersey. (Recorded at TED2025 on April 10, 2025)

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52 Comments

  1. @oog6815

    October 24, 2025 at 1:46 pm

    slop grifter

  2. @thebigcoq7013

    October 24, 2025 at 1:57 pm

    Ai slops
    Truly disapointed

  3. @honeyisthebestdog

    October 24, 2025 at 2:09 pm

    This guy sucks. Ai is scraping info from artists and he’s like, “look what I made!”

  4. @Skyace13

    October 24, 2025 at 2:11 pm

    Bro’s teacher was right

  5. @tyroadept

    October 24, 2025 at 3:20 pm

    First 10 seconds and I already knew this would be a waste of time. I know it’s a silly “humorous” montage to break the ice at the beginning of the talk, but the sister’s supposed message wasn’t even from the sister but from the guy’s phone. It checks that someone with such little attention to detail is in favor of GenAI. Also disappointing on TED’s part, but I guess they already know that

    Edit for the P.S.: if you want an “enhanced” reality, that’s a great way for a whole depressed, performative, talentless society who suffers from body dysmorphia and needs online validation to make it through the day. Might as well try doing drugs if you want to enhance your reality (without murdering your planet while you’re at it)

  6. @FMFvideos

    October 24, 2025 at 4:57 pm

    I’m not even against AI, but a TED talk about AI slop?

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    October 24, 2025 at 7:03 pm

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    October 24, 2025 at 7:04 pm

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    October 24, 2025 at 7:04 pm

    Corvix CRV has positioned itself perfectly in the AI + DeFi movement.

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    October 24, 2025 at 7:05 pm

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    October 24, 2025 at 7:05 pm

    Corvix CRV has positioned itself perfectly in the AI + DeFi movement.

  29. @ee3171

    October 24, 2025 at 9:27 pm

    A shity AI promotion video with Crypto scam bots in the comment section?

    Sums up the current online environment

  30. @Atua_Theta

    October 24, 2025 at 9:49 pm

    Is that supposed to be funny?

  31. @Junpeixjump

    October 24, 2025 at 10:52 pm

    AI is worthless in creative fields. Why would you actively promote the demolishing of Creative arts.

    This guy is not a creative, he’s a fraud like the rest of these awful tech bros.

  32. @uaps28

    October 24, 2025 at 11:41 pm

    Let’s have A.I. do useful & sensible things too though, like discover cures for diseases & a T.O.E. equation would be nice!

  33. @demiurgefgc

    October 25, 2025 at 12:03 am

    yeah… hard pass on this one ted

  34. @GarethThomasTunes

    October 25, 2025 at 2:04 am

    Ai is quickly making it clear that not everyone is an artist.

  35. @dhruboshahriar-sv7pr

    October 25, 2025 at 4:08 am

    This is fun 😃💜

  36. @piggjimples

    October 25, 2025 at 4:19 am

    Ted talks, but is he really saying anything?

  37. @taramakin

    October 25, 2025 at 6:23 am

    The most fascinating part here isn’t just the playfulness – it’s the psychology behind it. when the narrator says ‘fun’, what’s really happening is that your brain starts to play. curiosity simply melts away your rigid thinking. the story isn’t really about ai or the visuals themselves..it’s about taking back control of how you see things. it’s about turning you from a passive consumer into n active creator. and that’s why it hits home. people feeel aspark of life not because the tech is magical, but because it reminds them of that childhood feeling where youu could reshape reality. the emotional truth isn’t in the pixels. it’s in that little permission slip we give ourselves toimagine again

  38. @lifemotivation6789

    October 25, 2025 at 9:52 am

    Absolutely loved how Matan turned something as simple as a pizza and a UFO into a metaphor for creativity, joy and the power of technology. The way he remarks that AI isn’t just about making new things — but re-imagining our own stories and letting us step into them is so resonant: ‘What if instead of replacing reality, we honour it?’ His message is a brilliant reminder that the fun, playful side of innovation can also carry depth. Truly inspiring.

    • @AnnieB-v8j

      October 26, 2025 at 1:33 pm

      You are either his buddy or you got paid for this comment. ‘Honoring reality’ by letting a technology help us make childish, self-indulgent emptiness with no social value? Whose reality is being honored?

  39. @cameronwilson3053

    October 25, 2025 at 10:06 am

    Gross. No thanks

  40. @Sharmee4

    October 25, 2025 at 10:36 am

    I wish I could see the number of dislikes on this one

  41. @MURDERPILLOW.

    October 25, 2025 at 11:21 am

    BOOOOO

  42. @alegratis

    October 25, 2025 at 12:49 pm

    Yet another organization trying to gaslight people into giving our resources away to the techbros. Disgusting.

    • @whtwht

      October 26, 2025 at 12:27 pm

      They dont wann pay tax and they want less and less people working for them. Backlash is here and wont be going away.

  43. @TheMechanicalHermit

    October 25, 2025 at 1:46 pm

    Refreshing to see a comment section actually call this garbage out.
    TED talks rarely amount to much in the first place, but this probably takes the cake for the most empty, desperate ‘Look at me!’ presentation I’ve seen. There is nothing “deeply human” about this, other than your starvation for attention, Grumi.

  44. @artemedutech

    October 25, 2025 at 1:51 pm

    No words about sora2

  45. @kateconkright7160

    October 25, 2025 at 3:27 pm

    I am so proud of this comment section. AI is a terrible use of resources.

  46. @NathanYoungLibrary

    October 25, 2025 at 3:48 pm

    Came here to dislike, downvote, and comment how much I don’t want this to exist. Thanks.

  47. @alexrichard2447

    October 26, 2025 at 6:25 am

    And the grift cycle is complete

  48. @ikkellyk

    October 26, 2025 at 6:43 am

    ”TED is a non-profit that believes powerful ideas, powerfully presented, move us: to feel something, to think differently, to take action.”

    Well, this was probably an intentional provocation…right TED?

  49. @vampyre.libidine

    October 26, 2025 at 7:27 pm

    unsubscribing

  50. @Author_SoftwareDesigner

    October 27, 2025 at 12:43 am

    Ignore the anti-Ai hate, man. This was a great presentation!

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