Bloomberg Technology
EV Pickups Are a Bust for US Carmakers
It’s not just Tesla struggling to sell its Cybertruck. Ford, General Motors and Rivian have had a hard time convincing US customers to buy electric pick-up trucks. Bloomberg’s Detroit Bureau Chief David Welch explains why. ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg Technology” with…
@scoty_does
August 18, 2025 at 4:16 pm
Don’t underestimate the hand of UAW. They don’t want legacy to make EV’s in any flavor.
@therealcnn5346
August 18, 2025 at 5:25 pm
How much $$$ in subsidies did we blow?
@JeffBroekhoven
August 18, 2025 at 5:32 pm
I gave a deposit to Ford because they pledged to start with the “working class” model. Years later they flip flopped and released the high end models first, and I bought a used Tesla with FSD its a spaceship
@happytrails1963
August 18, 2025 at 5:33 pm
no more ev incentives
@turbodewd1
August 18, 2025 at 7:00 pm
EVs reduce auto jobs…Teslas are barely requiring repairs
@PD55_
August 18, 2025 at 7:02 pm
Fleet owners are smart, EVs lower cost of ownership translates into better profits. Fleets are non-partisan, business comes first. Legacy automakers have not figured out how to lower production costs, and dealer markups are a plague on buyers. Meanwhile, the rest of the world is moving to electrification of transportation and away from obsolete ICE and oil dependencies.
@teevee2145
August 18, 2025 at 8:47 pm
propaganda
@CozyBear_29
August 18, 2025 at 7:16 pm
The Maverick is selling like mad and if they had an all EV model with good range that would sell too. Big demand for the Slate Truck.
Normal people don’t want a $70K Cosplay truck with 15 mpg.
Chevrolet’s electric vehicle Ultium platform could easily be used for a normal pickup for the people.
@CraigMatsuura
August 18, 2025 at 7:26 pm
I think GM is starting to show a EV truck is closing into price ranges that make more sense. Also GM is solving range with energy, that’s how you do it with a has or diesel too. Once they start trying them they will realize the base rule you loss 50% of range applies to all power types (gas, diesel and electric)
@PD55_
August 18, 2025 at 7:31 pm
Most pickups are ego toys that never see dirt. Real work trucks are capital purchases, decisions made carefully by business owners trying to scratch out a living. Equipment is non-partisan. Just please make affordable, reliable pickups to help US small businesses. EVs should be cheaper (30% fewer parts than ICE), and cost less to operate.
@sarabeth8050
August 18, 2025 at 7:31 pm
The folks who buy EVs don’t like pickups and the folks who buy pickups don’t like EVs. Who was the idiot who thought it was a good idea to make EV pickups?
@DougGrinbergs
August 18, 2025 at 8:16 pm
Curious about Slate, Telo. Sandy Munro thinks both are promising.
@teevee2145
August 18, 2025 at 8:46 pm
sure made elon rich
@BryceLovesTech
August 18, 2025 at 8:51 pm
I have a 2013 Tesla I would definitely trade it in for a midsize EV if the price was right