Bloomberg Technology

EA’s Miele Sees Possible World Cup Partnership With FIFA

EA Entertainment President Laura Miele says the company may seek to reengage with FIFA even though the two organizations failed to reach a new agreement over the company’s use of the brand in its video games. She speaks with Ed Ludlow and Caroline Hyde at the Bloomberg Screentime conference in Los Angeles. ——– Like this video? Subscribe to…

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EA Entertainment President Laura Miele says the company may seek to reengage with FIFA even though the two organizations failed to reach a new agreement over the company’s use of the brand in its video games. She speaks with Ed Ludlow and Caroline Hyde at the Bloomberg Screentime conference in Los Angeles.
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