Bloomberg Technology

Coca-Cola Launches ‘Create Real Magic’ AI Tool

Coca-Cola President and CFO John Murphy joins Caroline Hyde and Ed Ludlow to discuss the company’s launch of its new platform ‘Create Real Magic.’ It lets people use artificial intelligence to create original artwork using assets from the Coca-Cola archives. It was built exclusively for Coca-Cola by OpenAI and Bain & Company. ——– Like this…

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Coca-Cola President and CFO John Murphy joins Caroline Hyde and Ed Ludlow to discuss the company’s launch of its new platform ‘Create Real Magic.’ It lets people use artificial intelligence to create original artwork using assets from the Coca-Cola archives. It was built exclusively for Coca-Cola by OpenAI and Bain & Company.
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