Bloomberg Technology

BMW Unveils i Vision Dee at CES 2023

BMW’s latest prototype could well preview Apple’s future car: drivers have zero buttons and switches with a super-sleek interior where the windshield acts as a giant voice-controlled display. Parts of the technologies showcased in the i Vision Dee concept car, on display at this year’s Consumer Electronics Show. Bloomberg’s Ed Ludlow spoke to BMW’s CEO…

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BMW’s latest prototype could well preview Apple’s future car: drivers have zero buttons and switches with a super-sleek interior where the windshield acts as a giant voice-controlled display. Parts of the technologies showcased in the i Vision Dee concept car, on display at this year’s Consumer Electronics Show. Bloomberg’s Ed Ludlow spoke to BMW’s CEO Oliver Zipse in Las Vegas.
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6 Comments

  1. Crypto Wire

    January 5, 2023 at 9:34 pm

    Crypto Wire Said Bitcoin! Don’t say I didn’t warn you 💯

  2. Markets

    January 5, 2023 at 9:58 pm

    BMW is now chasing Tesla while being way behind.

    What happened to all the BMW and Mercedes supporters who said they like hundreds of buttons and old style interiors?
    Now no buttons are in?

    • Noor Ghani

      January 5, 2023 at 10:04 pm

      Tesla doesn’t have heads up displays lol. It’s not about buttons rather usability and exceptional way bmw integrates everything.

  3. Mustafa

    January 5, 2023 at 11:30 pm

    Dude hasn’t used the words artificial intelligence and virtually reality not many times yet..

  4. nopenopenope

    January 6, 2023 at 12:07 am

    BMW ivision dee-z nuts

  5. Lee Bruce

    January 6, 2023 at 12:35 am

    Will be a vision for awhile.

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