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Apple’s Siri Problem is Also Our Problem | CNET | One More Thing
Apple faces pressure to deliver improvements to Siri with AI, but leadership changes on the Siri team could lead to different paths ahead for the voice assistant. CNET’s Bridget Carey looks at recent rumors and asks how AI can make your life better. You can find the products mentioned in this video linked below iPhone…
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@tiagomaqz
June 6, 2025 at 2:58 pm
What??? I want Siri to be EXACTLY like ChatGPT.
@deitznuts536
June 6, 2025 at 2:59 pm
What I want from Siri is not having to open Gemini, Grok or Google to use convenient AI features. It’d be so nice to just hold the side button for a second to get any piece of information I need in a split second.
@ELMS
June 6, 2025 at 3:13 pm
Some of the best Apple analysis available. Thanks, Bridget.
@Arnold-h7j
June 6, 2025 at 3:21 pm
Me i just want siri to engage in a conversation and flirt maybe…not every time I don’t understand 😏
@GiulianoScocozza
June 6, 2025 at 3:27 pm
It still amazes me how Apple was so early in the voice assistant race with Siri in 2011 and they just did nothing with it. Talk about a lack of vision. And it’s not like customers were quiet about it. All Apple had to do was listen. I don’t like to fall into the classic “Steve Jobs was better” type of comment, but I honestly think this wouldn’t have happened on his watch. I even read Siri was like a personal project for him. He knew it was the future.
@jesusgalvez6127
June 6, 2025 at 3:31 pm
I want siri to understand context I also want a self-driving car in the future being that I’m totally blind and I don’t trust ubers and lifts.
@adaptable1
June 6, 2025 at 3:48 pm
The next-generation Siri should understand structures like contacts, emails, calendar events, and notifications or app actions. Like Salesforce’s Agentforce, Siri should know how to orchestrate tasks, research topics or services, and ask relevant clarifying questions when needed. It should also be able to reason and intelligently coordinate the services it uses. Most importantly, Siri must remember users’ preferences and communication style. Using cloud services or ChatGPT is acceptable—after all, iCloud data is already there and indexed in a way that AI can leverage effectively.
@mackenziemarceau1055
June 6, 2025 at 3:48 pm
Hi Bridget, your video just made my “Best of Youtube” list. Don’t ever lose that level-hedeadness that you share, because with the societal venom that general AI has become, we need clear-minded people now more than ever. I only want 2 things from Siri: 1) Understand the context, 2) Provide simple solutions. That’s it!
@markallen4514
June 6, 2025 at 3:55 pm
I carry both an Android flagship phone–my work phone–and a personal iPhone. I used to rely more on my iPhone when I had a choice. No longer. I turn to the Android phone that uses the Google AI universe nearly always. The reason is 100% the superior AI. Search is better. Scheduling is easier. Recommendations are much better. iPhone will not even be my second phone if they don’t fix the AI issue. For me, I want all the help I can get. Frankly, it’s really dumb to compare Google searches to, say, ChatGPT. Google & AI BOTH give you biased and unreliable results. To me, AI makes it much easier to double-check, but others may disagree. The main point is that if you are doing serious research, you cannot rely solely on Google or any AI.
@anix86
June 6, 2025 at 3:59 pm
Apple should acquire perplexity and Antropic
@joeyortiz484
June 6, 2025 at 4:37 pm
Bro Gemini is sooo good!! Android is the way to go!!
@Benvenjtos
June 6, 2025 at 4:57 pm
Your problem
@ahoog69
June 6, 2025 at 5:12 pm
In a nutshell, I would like an intelligent assistant on my Apple products that will make my life easier. I’ve been using ChatGPT for a while now and haven’t encountered any privacy or security issues. Apple needs to take some time to explain how otherwise private information can be anonymized and blended with other information to still be useful for an intelligent assistant while remaining generally impervious to malicious intent. Voice interaction with an intelligent assistant is definitely the future, and Apple should get on it sooner rather than later.
@ibnhisham
June 6, 2025 at 5:20 pm
I think Apple will do with Siri the same thing they did with Maps. Huge potentials, slow updates. They will develop it as slow as they want while others capitalize the market and become an essential part of the consumer day. They will arrive late.
What I want? How about stop making the same mistakes. Let other companies that are good at what they do, do the AI app. Just collaborate with them.
@ernestominos
June 6, 2025 at 5:50 pm
Aguante Lennon madame nos vemos un abrazo 😊
@cpaps8500
June 6, 2025 at 5:54 pm
Disappointing how little critique Bridget is giving to Apple and Siri here. Their lies and lack of progress should be called out
@iVisual.sambonkowski
June 6, 2025 at 6:28 pm
Apple deep obsession with privacy would see the end of it.
@ViewpointsVortex
June 6, 2025 at 6:59 pm
No need to upgrade Siri; just ask Apple to open up their iOS system to allow the third party developers’ AI agent access and control the user interface
@glenjones172
June 6, 2025 at 7:07 pm
Well, Siri is not a chat bot now. And if you’re happy with that, then there’s no need to change anything. 😮
@DJ_Darkstar
June 6, 2025 at 7:12 pm
Siri was not the first and it was NOT the best when it debuted on iPhone 4. Edwin was a much better and more capable assistant on the Android back then. I was using it on the HTC EVO 4G which was a much better phone back then (remember that famous iPhone vs Evo video?).
Look… Gemini is the most amazing thing I’ve ever used consistently and that’s why Android dominance in AI won’t be matched by Apple for it’s usual decade time lapse. Always behind the times … Just like their projected folding phone. One day your Prince will come. Me? I like my future tech now with my OnePlus Open.
@ioshadhacomments
June 6, 2025 at 7:14 pm
All I want from Siri is – hey Siri can you let me know the closest gas station on my way home. And by that I mean not the closest station from where I am now. The one that would not take any detour.
Being useful and understanding the context of a request whether it’s navigation or anything for that matter – being an assistant!!
@garydaniel8898
June 6, 2025 at 7:32 pm
I want it to be like Google Gemini . They already have taken 50%of IPhone’
s new features from Google . Example , Magic Eraser Google , Clean Up Apple 2 years later .
@eddierubio2796
June 6, 2025 at 7:45 pm
It’s not my problem. I switched to pixel last hear after being with the iPhone since 2007. Apple has been riding the snob appeal and its success long enoug offering inferior products for a highe price. They just haven’t innovated. Like blackberry. Siri has always sucked.
@tvandever2010
June 6, 2025 at 8:11 pm
Here’s a perdition, AI will destroy the Internet and then Humanity. Other than nuclear weapons AI is the most dangerous thing out there.
@muhammadyusoffjamaluddin
June 6, 2025 at 9:03 pm
Sounds like CNET trying to make the Coca Cola company propaganda here.
The plastic is NOT a Coca Cola concern, it’s YOUR concern to recycle!
Same for Siri, is it OUR fault?
Don’t throw your dirty towel to us CNET.
@100sryoung
June 7, 2025 at 3:22 am
AI 😵💫🤮👎👎
I just want to know how to turn it off!
@princegj84
June 7, 2025 at 3:53 am
I want Siri to be able to play the songs I request on HomePod and to play the station I requested (‘Spa’ instead of ‘meditation’ 🤦)
@RickOShay
June 7, 2025 at 4:02 am
Apple intelligence – now there’s a misnomer. They are so far behind in AI, it’s unlikely they’ll catch up. It requires a total hardware redesign of all their devices. More importantly it requires new leadership and vision.
@somethingelse1987
June 7, 2025 at 7:17 am
You do realize they can just integrate with open source models and work of that? This whole apple is behind on AI is silly talk.
@BlancOwly
June 7, 2025 at 4:39 am
please increase your volume, its too low
@mikecoshan3752
June 7, 2025 at 5:25 am
I think they should ditch Siri completely and fully integrate Gemini into the phones as it’s a far better conversationalist & far more capable of actually getting the answers you want
@aquetheblues
June 7, 2025 at 7:24 am
What do I want from Apple ? An integrated Perplexity in my Iphone.
@efrus66
June 7, 2025 at 7:55 am
I don’t want or need or use AI. I can make my own decisions based on my own research and planning. I want a mobile phone to be what it was always meant to be. A communications device. Ie. portable phone. Nothing more and nothing less.
@pabloirby1580
June 7, 2025 at 7:55 am
I mainly want Siri to work within the Apple ecosystem more fluidly and cooperatively. I don’t want more open AI.
@gerardryan353
June 7, 2025 at 8:59 am
I love your shirt Bridget 🌈
@LaylaaHoshino
June 7, 2025 at 9:04 am
They didn’t keep their word with Apple Intelligence features
@richardbrown3069
June 7, 2025 at 9:06 am
I want AI that ASSISTS me, not AI that does everything for me which tends to make people stupid and reliant upon it. The more tech companies want AI to do everything , to run my life, and know me better than I know myself, the more I’ll shun it.
@michaelb1369
June 7, 2025 at 9:10 am
Love the shirt!
@SatunSatun
June 7, 2025 at 9:42 am
I honestly don’t understand how Apple thought that they could get away with lying to their customers.
@ecamormex
June 7, 2025 at 9:59 am
I want the ability to completely remove Siri.
@Tiago_hsp
June 7, 2025 at 10:27 am
Apple has always had its closed ecosystem as a strong point, offering real security and seamless integration. But at the same time, that has become its biggest obstacle. We’ve reached a point where this model, once a major advantage, is now holding back innovation especially when it comes to the operating system and virtual assistant, which have clearly fallen behind. Apple now faces a choice: either remain stuck in its closed model and risk becoming irrelevant in some areas, or adapt by giving up some control to keep up with the pace of the market.
@panathatube
June 7, 2025 at 10:32 am
4:40 Why posing these pseudo dilemmas in an effort to defend Apple? Is life black and white? Can’t you have options in AI as in everything in life? Is Apple’s way the only correct way as she’s suggesting? Should we be waiting Apple to “do it right” because Apple knows better? What if Apple doesn’t know better after all?
@isJaum
June 7, 2025 at 11:25 am
We don’t want SIRI to be Chat GPT, we want Siri to understand when I want to create an event on my calendar and latter add more information to it without even open the event on the app.
@pablofelixjr
June 7, 2025 at 11:48 am
Filing a lawsuit is so stupid doesn’t owe you new features lol people are so entitled.
@ErMachtIrgendwas
June 7, 2025 at 12:53 pm
I would want to see that apple cares about data and not use it for tracking. That apple really cares about privacy and not just say it. I mean how come that a vpn wasn’t really possible? I want to activate the camera on apple apps too for example messages. I want to turn of voice or so just to be sure, that apple isn’t overruling its own selfclamed rules. How come you can turn things like that off in google but in apples universe you can’t switch off permissions for its own apps?
@NicheBigga
June 7, 2025 at 1:16 pm
i dont need siri to consolodate the universe. i need it to automate every single action i can do on my phone locally using voice commands
@chidianuforo3670
June 7, 2025 at 1:24 pm
You use a device that gives you zero control and you’re concerned about an AI that gives you zero control, from a company that forces you to use your device how THEY want and not how you want? Make that make sense?
@Whiterabbitdigital
June 7, 2025 at 1:47 pm
Siri: stands for..
Speech Interpretation Response Interface. S.i.r.i
@facefactss
June 7, 2025 at 6:43 pm
I actually turned off the stupid ‘Apple Intelligence’ 🤦🏻♂️
Calling it ‘intelligent’ is insulting to my own intelligence!
Should be named ‘Apple Nightmare’ 😵💫
@danieldonaldson8634
June 7, 2025 at 7:56 pm
why do people feel so deprived that something they can get in a dozen ways isn’t on their phone? Once AI is integrated into the OS, you’ll never get it out, and you’ll never know what it’s affecting. There’s literally nothing that an improved Siri would do that would make my life better just because it’s on my phone. The fact that people don’t have it, have never had it on their phones, and think they’re being hard done by or humiliated is what is in fact them being humiliated.
@M4cintoshSE
June 7, 2025 at 9:29 pm
1:09 may be bad for the future but it’d be really cool if Siri could talk like a human-act as a friend of sorts
@ethiesm1
June 7, 2025 at 10:33 pm
Low profile Keyboard- FAIL
Vision Pro- FAIL
SIRI- Forever FAIL
@Aggie4life77
June 7, 2025 at 10:49 pm
With the privacy thing, why don’t they simply give people the choice just like they do with chat GPT? For people that don’t want to share their data, they can just rely on the intraweb and for everybody else, they can just agree to use the full web. It’s as easy as that!
@coraxster
June 7, 2025 at 11:59 pm
I think they entered this race too early. The technology is not mature yet. Usually Apple does this when the industry has tried everything and reached a dead end. Apple comes along and rethinks everything.
@Buford.TJustice
June 8, 2025 at 3:08 am
Siri now has a negative connotation, over a decade of bad buzz, a punchline in popular culture – Apple needs to reformat, rename her.
@elitegamingonpc
June 8, 2025 at 7:19 am
Bridget’s back looks BLASTED
@ThexBorg
June 8, 2025 at 8:27 am
I’m also interested in how the new AI at Apple integrates with their existing neural engine architecture on-chip.
@BerniMartin00
June 8, 2025 at 9:06 am
AI is trained on data, and the competitors you’re talking about, use your data to train their models. See Meta, Google and so, you can’t even talk on WhatsApp now without your chats being used to train Llama (like we believe the opt out is any useful). And Apple is still on the go, true. But they don’t come up with unresolved software, they master it before giving it to the user. And more importantly, they didn’t get our data, they committed to their Privacy Statement, and I’m thankful for that. I trust Apple and I know my info is not at sale, do I care about a stupid chatbot? No. What’s the real purpose? None. What is that you so desperately need? Nothing. Aren’t you capable on your own? Absolutely. Automate large tasks like computing and numbering, don’t automate your life, that’s yours!
@faizanbaber
June 8, 2025 at 9:33 am
She always sound like she’s trying hard to make siri relevent in AI Assistant race. Like “siri is going to be better… but… only if… do people need AI?”
@konstantinosbalaskonis4553
June 8, 2025 at 9:55 am
I want a privacy oriented ai, just how it was advertised. Not the google/samsung stuff (seriously, screw veo 3).
I really don’t care if they need a couple of years. Companies are jumping on the ai bandwagon, not realising the dangers that lurk (or are maliciously ignoring them for profit).
@sandman8592
June 8, 2025 at 10:24 am
I prefer Copilot AI in my opinion it feels more natural in its responses
@AndrewGiddingsWA
June 8, 2025 at 2:12 pm
I want Siri to be better at working with the Apple Ecosystem, but I want it to preserve privacy. I don’t want it to take massive external resources every time I ask it a question. I do not want it to be a Gemini or Chat GPT. If people want that, maybe give an option to integrate it automatically (without a prompt every time), but don’t turn that on by default.
@ahm296_
June 8, 2025 at 2:44 pm
Atp I’d give up some privacy for an Apple equivalent of the Google software and AI experience. Would’ve switched to the Pixel already if I didn’t need the seamless syncing between my iPhone and Mac
@GregStew
June 8, 2025 at 6:26 pm
WWDC 25 will be a defining moment when many people will decide whether to stick with the Apple ecosystem or switch to say Google or maybe Samsung.
Let’s see! 🤔
@karsteinvolle
June 9, 2025 at 1:49 am
AI is an underdeveloped and overhyped technology. Apple realized that too late. The hallucination problem won’t go away and applying that to real world problems might have catastrophic consequences. Apple don’t want to be sued by the ones who died after trusting their digital assistants.
@elisioff
June 9, 2025 at 5:44 am
Hmmm yes, let’s have apple have a chat bot. Call it Siri, call it whatever you want just build one and make it available. Please! I, and like myself any others, for sure, use chatGPT, because it is definitely useful, but we don’t like the non Apple alike privacy of it, so having Apple build one would be fabulous. However, make it well, not something that is comparably much worse than the competition 🫣 make it like a search engine, like google, integrate it with the system, do something Apple like, something awesome and useful. The the future to the present like only Apple knows how to.
@perhapsme988
June 9, 2025 at 7:02 am
A new iPhone user but a long term Mac user (since 1985), Siri isn’t liked by most and I’ve never used it.
My English isn’t the best and I’ve also lost bulk of my other language, so any verbal assistance just doesn’t work for me, in any setting.
From what I could tell, Siri has problems understanding context of natural conversations. In that case, it’s the language issue. That is different from AI.
Secondly iOS is a mess vs Android (I use Android for about 11 years and still keep my old Oppo phone for some uses).
IOS needs wholesale change. It’s like Windows before 2000. To say this by an Apple fanboy is showing how bad iOS is.
The problem for Siri hence is due to how bad iOS is. Hence iOS revolution would be easiest way to improve Siri.
I have one observation. Apple aren’t stupid. They must’ve understood how bad iOS and Siri are. I wouldn’t be surprised that there is a secret project in re-Writing iOS and hence Siri behind the scene. This is feasible altogether. Android was written in under 2 years, a wholesale revamp of iOS wouldn’t take that long.
For ChatGPT level of AI, huge resources of LLM would be needed. Hence payments would be needed like iCloud- small free set of services and payments after a few times of uses per month in the same scale of ChatGPT.
I don’t see, eg, image processing as AI. It’s just sheer software changes. Before Covid, Pixel phone was able to delete unwanted objects from images but it wasn’t called AI. Hence it’s just software improvements.
Phone based LLM would be limited due to DRAM size. It’d be disproportionately lob sided just to pay for a phone with large DRAM for LLM plus large data uses downloading LLM model every time. Some might be willing to pay for such phone with huge DRAM. Most would not pay such large extra costs.
Siri needs to understand the context (hence language issue), get the necessary data in your iPhone (hence iOS revamp for easier and clear cut access of user data).
That is iOS is the problem in addition to Siri language problem.
@julianM2181
June 9, 2025 at 8:11 am
I couldn’t care less about ANY “smart” assistant. I’d like to be in control of my actions instead of some sort of “smart” assistant.
@jw_au
June 9, 2025 at 8:14 am
I don’t want Siri to be like ChatGPT but I do want it to he able to do what it does now a whole lot better than not does
@eternalcoldweather
June 9, 2025 at 12:15 pm
I want context awareness, so that it can do things with my iPhone without me plowing through a lot of menus. I also want it to find my files.
@chrisrogers1092
June 9, 2025 at 3:07 pm
That Care Bears shirt is 🔥🔥🔥
@colintang3910
June 9, 2025 at 3:31 pm
I am personally on the side of pro AI and pro Siri, but it should be quality. I want AI to be not just my friend nor assistant nor health advisor, but all of the above. For me personally, it must work hard to gain my trust but once it does so I do trust it. I wish I could use Siri much more for problem solving but I cannot. Right now, Chat GPT is the best solution right now, however there is much progress to be made…
EDIT: I want to remain in control but always have my decisons sort of fact checked, so, Siri knows I enjoy driving, but from the recent songs played, how much I am aggressive with my driving, it could recommend me slowing down, but for instance if it knows it is poor weather, be much more forceful and insistent, however if it is sunny, understanding that I have done that route before, and am going the speeds I normally do and whilst still recommending I drive safely, to adapt to the nuances of the enviroment. I feel like Apple should take notes from not just AI leaders, but other industry as well as in some cases, there are professionals who enjoy Apple’s slickness, but wish there were more nuance in the way you could utilize your Apple devices, Siri included.
@DrMocata
June 10, 2025 at 4:31 am
Not a problem. It’s switched off.