CNET
Apple’s New Encryption Changes Everything
Advanced Data Protection is here, giving end-to-end encryption power to users to shield iCloud data from both cybercriminals and law enforcement. This move doesn’t just impact Apple users — its influence can spread across the tech landscape. 00:00 Intro 00:38 Advanced Data Protection 01:49 FBI Statement 03:07 Back in 2015 05:19 Call with security reporter…
steven williams
December 16, 2022 at 7:37 pm
I wouldn’t trust this woman for a second. She seems “perkily devious”…
Insatiate76
December 16, 2022 at 7:40 pm
If you feel secure being an Apple customer, I’m sure it’s not as secure as you think.
Paul
December 16, 2022 at 9:12 pm
You heard it here folks! From a youtuber commenter. There’s no better source for advice and information 😂
SAPPY
December 16, 2022 at 9:37 pm
More secured than any android phone.
Paul Topping
December 16, 2022 at 7:43 pm
Sounds like the US government are wanting to have exactly what they accuse the Chinese government of doing hence ban on Huawei with government ’back door’ – a tad hypocritical i think! Not that i am advocating either!
Official Strecker
December 16, 2022 at 7:49 pm
The background music really is annoying….
JaySupa
December 16, 2022 at 8:06 pm
Why does it have to be so “secure” what are you hiding ? Is timcook hiding something?
Mike
December 16, 2022 at 8:54 pm
Good stuff Apple.
Sahid
December 16, 2022 at 9:15 pm
Fbi can go inside someone’s house with no proof and not find anything but if somone is hiding something bad on iclooud there just stuck. Guess all criminals should buy iphones 👍
kassim sobaihy
December 16, 2022 at 9:20 pm
The problem with privacy on technology is that if the government wants to get your data, they will. It happened before when a certain isreali company cracked apples security encryption so with all due respect here theres no privacy protection really
sammy
December 16, 2022 at 9:59 pm
This has made me consider using iCloud storage now for more things rather than doing it all on my nas. Very excited.
Ryan Reyes
December 16, 2022 at 10:03 pm
Terrorist choose iPhones over Android.
Chris Brisson
December 16, 2022 at 10:35 pm
Let’s point out that what got Manafort into trouble was his funneling of Ukrainian money to the “Podesta Group” for use in buying off US politicians. You remember “Podesta”; he was Hillary Clinton’s campaign manager.
(It's true)
December 16, 2022 at 10:57 pm
Because meta and google are so reliable
Kenji M
December 16, 2022 at 11:01 pm
Thank you CNET for giving us more Bridget videos! Very informative and entertaining…I don’t even own any Apple products lol
kmannewyork
December 16, 2022 at 11:07 pm
Thank you Bridget for another wonderful informative video
Solutionist Power Platform
December 16, 2022 at 11:08 pm
SHE IS SOOOOO BEAUTIFUL AND FUN TO WATCH
Aref Karimi
December 16, 2022 at 11:09 pm
“Apple does not make money with my data”
What a simpleton!
The Traveler
December 16, 2022 at 11:51 pm
The feds have a back door to EVERYTHING. That has been proven too many times to count. Anyone who thinks this will protect them from the feds are fools. Even TOR has been compromised at times.
Chris G
December 17, 2022 at 12:05 am
I’m proud of Apple for doing this. I don’t really use Apple products. I have products from them but I use other devices. I do think that privacy is essential. Others shouldn’t be able to access your data online. Yeah, there are people who have things like they shouldn’t, like pictures of people or people who intend harm, but if the police can access that, anyone can.
Josue Trujillo
December 17, 2022 at 12:11 am
I’m still not getting an iPhone 😝
Coco
December 17, 2022 at 12:11 am
This presenter is giving be Buffy the Vampire or Sabrina the Teenage Witch vibes.
Josue Trujillo
December 17, 2022 at 12:12 am
I could care less about this. I have nothing to hide.
Joe Baron
December 17, 2022 at 12:30 am
Apple’s encryption is so good I can no longer open a single useful app on my old iPod Touch’s, iPhone’s, and iPad’s. It’s almost like they render their own hardware obsolete every couple of years just to protect us all, and remove us the need to buy expensive loft fillers, paper weights or door stops. I heard Tim Berner’s Lee was working on some personal security idea called “Solid”, where the user decides on what personal information is shared via customisable “Pods”, and that the user then further deicides which apps/web services can access these “Pods”. No need to to trust companies with “trust” at all.
John
December 17, 2022 at 12:36 am
Set it up the first day 16.2 was available. I prefer being in charge of my own data. Let Apple just sell hardware, that’s what they’re good at anyway.
DontBanMeBroDontBanMe!
December 17, 2022 at 12:47 am
The FBI spied on people they didn’t like, like MLK, muslims, simply praying at a mosque, yeah, I’m all for this. Yes, it means guys like Paul Manafort might get away with their dirty crimes. But it also means we don’t have FBI agents making up excuses to stalk their ex girlfriend.
jaylove5555
December 17, 2022 at 1:13 am
OK Tim if you say so.
Robert
December 17, 2022 at 4:05 am
It is misleading and disingenuous to say that Apple doesn’t collect information. It is a company that allows you to block third party apps from collecting data while giving you no way to block its own data collection that is used to target ads from Apple itself. They are dismantling competitors while building their own business using the same tactics.
A
December 17, 2022 at 4:15 am
It’s all fun until you are the victim of a crime
Mark Carrasca
December 17, 2022 at 4:37 am
Law enforcement agencies requesting information on individuals from large tech companies like Apple seems like a “fishing expedition”, which shouldn’t be allowed, because these companies have the ability to gather so much information on us, that innocuous information stored, can be used to shape a false narrative from legal authorities.
antisocial
December 17, 2022 at 7:07 am
I using it after watching this video
Waqas Akhtar
December 17, 2022 at 7:23 am
It’s just apple marketing… 15 years from now we will come to know that both apple and the govt. Always had access to our data…😂
Immortal 666
December 17, 2022 at 7:32 am
I will be getting an iPhone. Use one of course.
koushik varma
December 17, 2022 at 7:42 am
I am proud what Apple is doing, but please don’t say Apple sells gadgets unlike other companies. There are a lot of cases where apple contractors have been listening to your recorded Siri conversations. In the name of privacy, Apple is earning a lot of money by charging 30% for each payment made in the app store and the main reason Apple won’t let people to download apps through APKs, coz they will lose a lot of money from it. Apple talks about end to end encryption, but your data can be stolen only by clicking one malicious link sent to u by a scammer. Trust me, it’s not that difficult. In these cases, the encryption and stuff can’t do anything coz all the data is stored in your phone. So please stop assuming that using an iphone protects your data and rest of the phones don’t.
tuurtaburco
December 17, 2022 at 7:52 am
People saying WhatsApp is end to end encrypted! Hahaha do you really think Meta isn’t looking at your data and making money from WhatsApp
Brotha Neo - C.R.S.A Channel
December 17, 2022 at 11:34 am
Uhhh…YEAH….Right lol! Who here actually BELIEVES this APPLE BS? Apple is THE MOST HONEST company on Planet Earth right? Right lol!!! Smh! DON’T believe the hype people! 🤦♂
Doncic Lazae
December 17, 2022 at 11:34 am
I smell BS, FBI will still get the data daily, this is just another sales feature
Jose Santiago
December 17, 2022 at 11:47 am
In today’s society, you have to give your information to someone if you want to keep up with technology. I’d rather give it to Apple, who seemingly wants very little to do with it, as opposed to Google, who desperately wants it.
ztw2002
December 17, 2022 at 1:24 pm
It doesn’t change our love to Bridget 🙂
Jeeves
December 17, 2022 at 1:39 pm
Very informative 👌
Dave
December 17, 2022 at 1:45 pm
Although this all good and is very useful to all users across apple’s platform. Apple never does anything that doesn’t benefit them by ten fold over their users. This is just a ticking time bomb to when it gets leaked just like how other encryption types meet the same fate. It is still better than nothing of course but don’t put all your eggs in one basket. This is all the same as how a lock making company will never defeat a lock picker.
JAYLXXXI
December 17, 2022 at 2:12 pm
Israelis > 😂
UrbanSipfly
December 17, 2022 at 2:50 pm
This video proves that privacy is a double-edged sword.
Privacy is a common practice that protects individual rights until it comes into contact with public entities such as hospitals, law enforcement, public records, and places of the like.
capitanlunares
December 17, 2022 at 3:22 pm
Apple should instead make their devices unhackable, because advanced encryption is useless against malware like Pegasus that captures everything including live camera and an attacker can install over the air. There are governments and malicious organizations spending millions to hack iPhones. The journalists, for example, that that advanced encryption promises to protect, have been murdered by being targets of the malware. While Advanced Encrpyption allows Apple to have less of a liability by black-boxing the data it own on cloud, what good is advanced encryption for the end-user then?
Juan Yepez
December 17, 2022 at 4:18 pm
RCS isn’t Apple customer’s 😂
Roberto Reyes
December 17, 2022 at 4:18 pm
iMessage is the most common for of communication for iphone users!! If Apple still insists in keeping 1990’s technology (SMS) for iMessage means that they really don’t care privacy.
Ggghh Rhtgh
December 17, 2022 at 7:31 pm
on one hand Apple protects people’s privacy from ONLY American government, on the other hand when it comes to Chinese government, Apple has been doing the exact opposite. What a hypocrite
Mike G
December 17, 2022 at 9:08 pm
Yeah right, I’m sure the nsa or some savvy Intel agency can get in.
James Latief
December 17, 2022 at 11:14 pm
So no one is going to mention the Shoyru Neopets shirt Bridget is wearing? Wow, I feel old..
Todd Gattfry
December 17, 2022 at 11:23 pm
So apple have now caught up with Google, WhatsApp, Signal, Telegram, Threema 😂😂
Fanx Xai
December 18, 2022 at 1:02 am
Always loved your informative videos. Watching your videos since you started content anchor for long. 🎉
Jason R Wolf
December 18, 2022 at 1:11 am
anyone notice that’s a rotary phone?! lmao
Demasx
December 18, 2022 at 1:37 am
Bridget your do is fabulous!
Da Hai Zhu
December 18, 2022 at 3:48 am
We have been truely Blessed by the Apple God. Us peeons are not worthy.
neel sarkar
December 18, 2022 at 4:29 am
But why this is not available in India?
John Doe
December 18, 2022 at 6:07 am
I do not trust Apple anymore. An nobody should trust them either. Let me guess, this Video has been sponsored by……. 🍏
CRYPTOHUNTER
December 18, 2022 at 6:30 am
This happened due to blockchain technology
Ian John
December 18, 2022 at 8:29 am
I like how CNET understands the fanbase for Bridget, and putting out more videos with her.
STARSHINE
December 18, 2022 at 10:48 am
if apple does make a wifi device, they can bake more security into it and add passkeys as well with hardware security and more encryption with more of their services added there for more security. That can also help greatly with MIM attacks as well.
iblackfeathers
December 18, 2022 at 4:15 pm
rcs is still half baked as one article succinctly put it. it’s not necessarily apple’s fault for not cooperating with google but rcs’s own implementation. it’s just not there.
Jay Jay
December 18, 2022 at 4:32 pm
CNET is wrong! A judge can order access to law enforcement. In fact, it may not take a judge to do it because in certain countries overseas, a cop can stop you and plug something into your phone, forcing the information to be made available.
I’ve seen it make a few mistakes before and you can’t email them to get them corrected.
Dk001
December 18, 2022 at 7:32 pm
When the iCloud is 100% E2EE and Apple fixes iCloud functionality I can say it is a good thing. Oh, and Apple needs to stop with the nanny features. I am capable of deciding things about my devices.
skyemac8
December 18, 2022 at 7:39 pm
They need to bring back AirPort Extreme AirPort express. The best.
John-henry Duckworth
December 18, 2022 at 7:55 pm
No to RCS
Go Ham
December 18, 2022 at 9:24 pm
An engineering secret is taking a successfull product. Saying you changed it when you really didnt. it might just be a new line of code then a company can say we have a NEW PHONE! IPhone 2 through 87.
Dane Reid
December 18, 2022 at 9:51 pm
You guys are kidding yourself. The government, because of historic cases, develop ways to crack every iphone and android when they come out
Eye See You
December 18, 2022 at 10:20 pm
The biggest weakness to encryption is the admin with a password. Snowden hasn’t taught us anything?
You’re all falling for the bs. Again.
Autovetus
December 18, 2022 at 11:05 pm
** all terrorists liked it .
tubefaze
December 19, 2022 at 1:08 am
Whatever can be done by a person can be undone by another. It just takes time.
Durant
December 19, 2022 at 1:15 am
Bridget, great video! Very informative. However points off for not knowing how to correctly use the red rotary phone lol.
Durant
December 19, 2022 at 1:15 am
Bridget, great video! Very informative. However points off for not correctly using the red rotary phone lol.
Timothy Stewart
December 19, 2022 at 1:22 am
“if other tech companies want to compete with apple” woman apple is so far behind in the tech department what are you even talking about?
Darth Vaderowski
December 19, 2022 at 2:21 am
Bridget Carey is so entertainingly animated in her presentation. More Bridget.
Calvin
December 19, 2022 at 2:30 am
Turned on for my iPhone but since my iMac is to old I had to sign out the Mac from iCloud permanently. My iPhone and iMac will no longer sync! 🙁 Guess I’ll have to buy another iMac if I want everything to sync.
Michael Huhn
December 19, 2022 at 4:28 am
I loved that joke. Adan was our GX messages and iPhones. You got it right on. The money.
Not ReallyMe
December 19, 2022 at 5:24 am
Are law abiding citizens allowed to keep something of theirs secret? Thinks about that for a minute when the FBI says they need to protect you.
CCx
December 19, 2022 at 6:46 am
NSO CIA says Hi ‘Advanced’
Feedback for CNET: not holistic coverage, WSJ Joanna pointed out Pegasus directly to apple on video call.
Keith Rogers
December 19, 2022 at 6:51 am
Unfortunately most printers store a copy of what is printed on them so that could be accessed there’s that and if you don’t use that and you use a quote on quote backup buddy that person could be held as an accessory if there was a crime involved so there’s that so this is much to do about nothing
That Guy
December 19, 2022 at 7:05 am
The FBI can not be trusted unfortunately… they are as bad as… well, criminals, because they have become criminals.
Mike James
December 19, 2022 at 7:07 am
2 years later a video from cNET. “apple cloud encryption had a backdoor”
RAVI KIRAN GOLLA
December 19, 2022 at 8:11 am
Hey criminals out there, happy to you, do whatever you want and get away with it, because they cont provide evidence in court of law, more powe to you criminals outthere. So from now on activists now blame enforcement agencies and judiciary not serving justice.
João Araújo
December 19, 2022 at 10:39 am
Lol authorities will always have means to do it that is BS but even them have to have boundaries and some ethic at least
M T
December 19, 2022 at 9:12 pm
Is this a kindergarten class. She is so annoying.
TroyArn
December 19, 2022 at 11:18 pm
suuuuuuuuuuuuurrre.
Neno
December 20, 2022 at 12:07 am
I am all in !! Turned on immediately
Hilm
December 20, 2022 at 1:22 am
So your telling me apple hasn’t always been encrypting my data? Thanks for doing what we all always thought existed