Bloomberg Technology

Apple TV+ Getting a Boost From Messi

Apple TV got a big lift in sales for its Major League Soccer streaming service after Argentine superstar Lionel Messi joined the league, according to Antenna data. Antenna CEO Jonathan Carson joins Ed Ludlow and Caroline Hyde to discuss on “Bloomberg Technology.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest…

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Apple TV got a big lift in sales for its Major League Soccer streaming service after Argentine superstar Lionel Messi joined the league, according to Antenna data. Antenna CEO Jonathan Carson joins Ed Ludlow and Caroline Hyde to discuss on “Bloomberg Technology.”
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16 Comments

  1. Mr facts

    September 5, 2023 at 5:53 pm

    🐐

  2. carlos daniel Scala

    September 5, 2023 at 6:06 pm

    Molto bene grazie frufru.Molto biyuya-

  3. W.

    September 5, 2023 at 6:10 pm

    110k subs comeon 😅 that’s a dissapointment

    • Darwin Jacobs

      September 5, 2023 at 6:32 pm

      Subscription is almost 100 dollars per year. It’s not free. So, 100k is indeed impressive

    • Edward Tse

      September 5, 2023 at 6:56 pm

      You know American barely watch any soccer.

    • donviajero

      September 5, 2023 at 8:01 pm

      Note that that’s only new American subscribers on a single day. It doesn’t include the reportedly huge jump in international subscribers. Plus, they’ve continued adding more American and international subscribers since then throughout July and August.

    • donviajero

      September 5, 2023 at 8:03 pm

      @Edward Tse More Americans under 25 watch soccer than baseball. The problem for MLS has always been that many of those people watch European soccer. But Messi is beginning to change this.

    • PeterP

      September 5, 2023 at 8:19 pm

      That was just on Messi’s debut game…….considering the incredible journey Inter Miami started since with Messi who knows how many times that number of subscriptions they may be hitting by now!

  4. JP SPJAN

    September 5, 2023 at 6:37 pm

    What this report doesn’t say or clarify is that the 110,000 signups was on a single day, Messi’s first game. July 21st. Prior to it, Apple TV was adding about 5400 per day. Apple also added another 65000 on July 25, Messi’s second game. So, obviously Messi is making a big splash

  5. Patty Videos Photos

    September 5, 2023 at 6:46 pm

    Messi effect

  6. Zach

    September 5, 2023 at 7:05 pm

    Just say men stay to watch football ⚽️. Don’t be shy

  7. Almaha Official

    September 5, 2023 at 7:23 pm

    Disappointing

    • In Style Sensuals

      September 5, 2023 at 7:57 pm

      ?

  8. Atty. Fernando G. Madarcos

    September 5, 2023 at 8:13 pm

    🐐 effect

  9. Midi Keko

    September 5, 2023 at 9:07 pm

    bring CR in, MLS gonna explode…

  10. Mpunkt HB

    September 5, 2023 at 9:25 pm

    As a German, i Would like to See you Talking about the Boost for German Company „Adidas“ since Messi arrived

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