Bloomberg Technology
Apple Struggles to Crack AI
Apple is struggling to keep up with rivals in artificial intelligence. Bloomberg’s Mark Gurman explains how the iPhone maker fell so far behind. He speaks with Ed Ludlow on “Bloomberg Technology.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed…
@JSRTales
May 19, 2025 at 7:22 pm
with steve jobs apple 🍏 innovation gone
@fil4dworldcomo623
May 19, 2025 at 7:29 pm
Apple seems to need an injection of excitement. Else they fade into the new ecosystem.
@josephhall1049
May 19, 2025 at 7:33 pm
Timmy Apple’s inability to innovate is coming home to roost
@verlinswarey507
May 19, 2025 at 9:04 pm
Yes it is.
@Space97.
May 19, 2025 at 9:18 pm
Amen
@Bxgent1988
May 19, 2025 at 7:36 pm
ChatGPT is the best out of all of them not even google a.i is close to that. If I was Apple I would call up ChatGPT and ask if they will like to lend their services to Apple for a percentage fee each month. So it’s like renting it from them. Makes sense for both companies.
@HabitualFixation
May 19, 2025 at 7:37 pm
I am more than angry with Apple’s FAKE advertising last year of many of iOS 18s AI capabilities. I bought an iPhone 16 Pro Max under the pretext I would be able to have more personal context operations rather than NOTHING NOW with Apple’ Intelligence
@creditshyper680
May 19, 2025 at 7:48 pm
Apple will suck at AI for a bit but when they get it right it’ll be far better than what any other AI company can do. Chat gpt can’t access personal info or do anything on device.
@unvcht5046
May 19, 2025 at 8:20 pm
I just hope the lawsuit wins for Apple intelligence and I get money back for wasting money on 16pm lol
@Space97.
May 19, 2025 at 9:17 pm
Fr 😂
@thisisab16
May 19, 2025 at 9:25 pm
Waste of hard earned money seriously
@cletp758
May 19, 2025 at 8:34 pm
They playing it safe. And slowly implementing things like reorganized phone screens & 120 hrtz etc. Soon They’ll bring touch screen on their laptops & foldable screens to ipads or iPhones.
@fschk-t9o
May 19, 2025 at 8:40 pm
The only good thing Apple AI does is upping the RAM of their base model computer to 16GB for no extra cost
@NiikaiW
May 19, 2025 at 8:42 pm
Apples business model has been acquisition then integration… they should’ve kept the business model
@dee4071
May 19, 2025 at 8:45 pm
And yet still out selling the rest of the competitors 😂😂😂
@Space97.
May 19, 2025 at 9:19 pm
Doesn’t matter all that matters is who has the most marketshare in the end 😂
@americancheese
May 19, 2025 at 8:55 pm
Apple is not behind. All this Ai talks doesn’t matter to most users of the current era. Tell a boomer or his parents or a Gen Y to use ChatGPT. They’ll tell you they can manage without it. Gen Z are the big baby gen who needs it the most. They want everything done for them in an instant without using their brains. But a majority if people who exist today dont need the latest Ai to function daily.
@frankxu2490
May 19, 2025 at 8:57 pm
Immediately FIRE Tim Cook, such a lousy lazy CEO!!!
@rommelsim7317
May 19, 2025 at 8:59 pm
well deserved.
@planetbridging4249
May 19, 2025 at 9:02 pm
apple should lean in hosting ai models running locally to entice consumers to buying more products, just grab llamma.cpp or whatever and hack into apple verse and make the layer mounting feature with gpu acceleration n stuff. Imagine apple grabbing and running models they can control the end to end pipeline from hardware through to software but there scared and dont want to increase revenue or beat competition 🤣i swear if i beat them with my openfluke website and paragon ai framework next year im going to be annoyed and trollying them hard
@SB-bg2md
May 19, 2025 at 9:03 pm
Slight jd Vance vibes
@Pablo-bo2ru
May 19, 2025 at 9:05 pm
I understand right now it’s a shit show, but let’s be honest, in a flick of a switch they can decide to change their philosophy and we’d all go running back to them
@darrendent8288
May 19, 2025 at 9:07 pm
Apple is never 1st lol.
But apart of it I feel is because Tim Cook is really good at managing supply chains but there isn’t as much on the innovation side since Jobs has gone.
@User-actSpacing
May 19, 2025 at 9:07 pm
Apple got rich and did nothing with it. They just kept milking their cashcow.
@ninjanerdstudent6937
May 19, 2025 at 9:13 pm
The Apple employees just work their cushy jobs not doing anything at all. They get paid extremely high pay to do nothing. It’s no surprise that Apple is so far behind.
@Space97.
May 19, 2025 at 9:16 pm
😂😂
@rmzzz76
May 19, 2025 at 9:25 pm
Apple’s core business is hardware. They have been innovative things with AI for decades (Core AI, Apple Neural Engine). What they aren’t doing is pumping billions of dollars into Generative AI race, which is probably smart. Keep in mind Google’s Gemini and it’s enormous cost hasn’t really bought google much. In spite of being ahead in some benchmarks to Anthopic and OpenAI models, user trust, developer adoption and market presence lag. The enormous cost of opening and updating a competitive LLM model is on par with owning and operating first-party cloud services. Something Google and Microsoft jumped on the bandwagon with, but Apple never had and likely never will. It doesn’t need to. Instead Apple partners with AWS and Google to leverage their cloud data centers under the hood. Generative AI model ownership is much the same way. Microsoft is doing this with OpenAI, they have invested but they have no real ownership, just profit sharing model. Microsoft over engineering use of “put OpenAI tech everywhere” has turned off a lot of customers and been called gimmicky. Analyst should be intelligent enough to see through the smoke on this one… In 2024 at WWDC (world wide dev conference) Apple announced a partnership with OpenAI, they aren’t as invested as Microsoft, but still gain access to the same core technologies. Microsoft doesn’t own anything and while Facebook/Meta have their own model, it also continues to try and find its place. Apple had a 20% increase in net year-over-year income from 2024 to 2025, so to be demonizing them for not following the head makes no sense. They are figuring out where this technology really makes sense in their products, not just playing the gimmick game. So… Really Bloomberg? Perhaps re-evaluate the situation and get better analyst. Morons.
@richardcampbell7255
May 19, 2025 at 9:26 pm
They wasted too much money and resources on the Apple Car which was a fundamentally flawed idea which they should have known from the start.