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Apple Plans OS Rebrand, Its Biggest Ever

Apple is planning to rename its operating systems based on the release year rather than version numbers. Bloomberg’s Dana Wollman explains the reasoning behind the move in a conversation with Caroline Hyde and Ed Ludlow on “Bloomberg Technology.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of…

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Apple is planning to rename its operating systems based on the release year rather than version numbers. Bloomberg’s Dana Wollman explains the reasoning behind the move in a conversation with Caroline Hyde and Ed Ludlow on “Bloomberg Technology.”
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8 Comments

  1. @manonamission2000

    May 29, 2025 at 3:55 pm

    What’s Gurman’s take though?

    • @filipvabrousek6900

      May 29, 2025 at 6:06 pm

      All this information comes from him

  2. @Rsmith420

    May 29, 2025 at 7:02 pm

    This doesn’t seem relevant at all. The average consumer doesn’t care what numbers are apart of an update title.

    • @bluehoneybees

      May 29, 2025 at 7:07 pm

      Regular users may find it easier to differenciate and keep track of OS updates if it’s attached to the year.

    • @georgewashington3012

      May 29, 2025 at 8:02 pm

      It’s a desperate attempt to distract from the fact that they can’t deliver AI.

  3. @georgewashington3012

    May 29, 2025 at 8:01 pm

    Apple is resorting to gimmicks for press hype. It’s just a number, folks.

  4. @mariogarth

    May 29, 2025 at 8:20 pm

    change just for the sake of change

  5. @Aroundyourmom

    May 29, 2025 at 8:58 pm

    Apple is the new Nokia

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