Bloomberg Technology

Apple Plans AI ‘Answer Engine’ to Rival OpenAI

Apple is planning to launch a new AI-powered web search tool for its Siri assistant. Bloomberg’s Mark Gurman discusses details for the Siri update coming in March with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology”…

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Apple is planning to launch a new AI-powered web search tool for its Siri assistant. Bloomberg’s Mark Gurman discusses details for the Siri update coming in March with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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14 Comments

  1. @waterbearforever

    September 4, 2025 at 4:13 pm

    Keyword “Plans”.

  2. @joesian

    September 4, 2025 at 5:19 pm

    See you in 2027 apple 😂 I’m exploring android now 😊

  3. @w3whq

    September 4, 2025 at 5:57 pm

    Did you say March? We will all be on Mars by then.🤨

    • @rafaelzamora3357

      September 4, 2025 at 6:17 pm

      They’re aiming for a March release… But they’re not saying March of what year. 😉

    • @YSKWatch

      September 4, 2025 at 6:49 pm

      after GTA 6

  4. @pilsonandrew

    September 4, 2025 at 6:22 pm

    😴🥱😴🥱

  5. @MrMountain707

    September 4, 2025 at 6:38 pm

    They will lease gemini

  6. @tyomidi

    September 4, 2025 at 6:41 pm

    Don’t they need some AI staff for this? They’ve all left!

  7. @mikey2011au

    September 4, 2025 at 6:54 pm

    Yeah no!!! I’m already planning to move my ecosystem to google

  8. @GlobalMan-nr3hq

    September 4, 2025 at 7:13 pm

    This “plan” is laughable but not surprising for a non techie like Tim Cook thinking the solution to Apple’s lack of AI is is to develop an “Answer Engine’ for Siri. LLMs today may feature as an answer engine but LLMs will soon have a much longer reach – into planning, assisted research, agentic actions etc that will touch every Human on this earth. The new AI gadget will be pretty much be about how AI helps the human on just about everything. Its much much more than an “Answer Engine”.

  9. @davidbangsdemocracy5455

    September 4, 2025 at 7:33 pm

    Incorrect clickbait title

  10. @hikalox

    September 4, 2025 at 7:57 pm

    Can Apple catch up with its rivals in AI?

  11. @thebigo116

    September 4, 2025 at 7:58 pm

    I will believe it when I see it. Especially after Apple’s now infamous fake marketing video from when they first hyped Apple Intelligence.

  12. @НиколайСамарин-т6в

    September 4, 2025 at 8:23 pm

    who the hell even uses siri in 2025?

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