Bloomberg Technology
Apple Considers Major Reversal to Improve Siri
Apple is considering using artificial intelligence technology from Anthropic or OpenAI to power a new version of Siri. Bloomberg’s Mark Gurman discusses the reasons why with Caroline Hyde and Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg Technology” with Caroline…
@jr7055
July 1, 2025 at 2:47 pm
Finally!
@j.mikerosner5722
July 1, 2025 at 3:13 pm
~NOT Perplexity!??
@fieryblazeking639
July 1, 2025 at 3:57 pm
They’re buying them
@j.mikerosner5722
July 1, 2025 at 4:25 pm
@@fieryblazeking639what I was thinking too. I continue to ASK Perplexity, also. ~’She/ He: It’ NOT giving ‘Much’.
@williamseipp9691
July 1, 2025 at 4:34 pm
@@j.mikerosner5722 yeah I’m having a conversation with the voice chatbot, trying to confirm what I’ve felt ‘intuitively’ about the ceo’s vision for the company.
CEO seems measured in public talks and there’s a quiet confidence he gives off about how the company is going to grow.
I mean, they have deals with Motorola and Samsung to roll out their AI on their devices. Selling out to Apple for short-term billions seems asinine considering the path that they’re on.
@craiggmelville
July 1, 2025 at 3:31 pm
Mark has mixed up the stories around Web Search and Anthropic and thrown in the OpenAI ChatGPT.
@mikeweatherford5312
July 1, 2025 at 3:37 pm
where do you find these clowns, ,bro could not even shave and put on a decent shirt for the interview.
@adamgibbons4262
July 1, 2025 at 4:15 pm
Now they need need to make MLX as good as CUDA
@williamseipp9691
July 1, 2025 at 4:37 pm
they are so desperate I almost feel bad for them.
@paulbunyan9436
July 1, 2025 at 4:45 pm
When Chat-GPT first launched, we all thought Apple would be the first to use it to upgrade Siri. But instead, they fumbled badly.
@flashoflight8160
July 1, 2025 at 5:43 pm
Tim Cook is terrible. He has let Apple languish for too long. He has to go.
@badpuppy3
July 1, 2025 at 6:43 pm
I don’t want it
@method341
July 1, 2025 at 7:33 pm
@@flashoflight8160agreed, the guy is just an accountant
@raykeeney8091
July 1, 2025 at 5:18 pm
Hasn’t worked “well” in years? You mean hasn’t worked AT ALL in years.
@JosefTorkelsen
July 1, 2025 at 5:41 pm
What tells me everything I need to know is that if they are still talking, evaluating, etc, they are a worse company than I thought. These are decisions and discussions that needed to be made last year and the decisions should take weeks, not months.
@sandeshvantveen
July 1, 2025 at 6:47 pm
Seriously. They announced a major upgrade to Siri a year ago and now they’re talking about this?
So they really had nothing of their own ready to release and figured they’d get it developed and ready before the end of last year?
@Fluterra
July 1, 2025 at 8:59 pm
When Steve died, it was all downhill from there. No surprise.
@flashoflight8160
July 1, 2025 at 5:42 pm
Tim Cook should be fired. I would have called for his resignation or firing. He’s actually not very good in his alleged area of logistics and manufacturing with China being in the crosshairs of the GOP for many years and keeping his head in the sand. And then he failed to see AI which has rendered Siri as obsolete as Pac Man. Lack of innovation is a problem overall in Apple. It’s time for Cook to go just like Steve Ballmer had to go in favor of Satya Nadella.
@abdullahishaq247
July 1, 2025 at 5:42 pm
openAI should be best for Apple cuz it is the best and gradually improving their products
@CreamyBone
July 1, 2025 at 6:08 pm
It’s so crazy that apple let themselves get to this point
@mirzarizwanbaig9449
July 1, 2025 at 6:33 pm
15 years of improvement and Siri still suck. came up with liquid Ass instead
@badpuppy3
July 1, 2025 at 6:43 pm
If Apple forces ChatGPT on my phone, I’m done with Apple. There’s going to be a new market for an AI free phone.
@housepianist
July 1, 2025 at 7:42 pm
Maybe in the long term but for now, AI is here to stay.
@CoolTebza-eh7ig
July 1, 2025 at 7:08 pm
That means iPhone storage must be 512GB by default remote phones have alot functionality
@BRANDONMUNROMUSIC
July 1, 2025 at 7:10 pm
Tbh them realizing they shouldn’t compete with the software and focusing on providing the best hardware product to utilize the new technology is exactly where I’d like to see them go.
They don’t need to be first to win the ai race , they should however be aiming to provide the smoothest use of the new ai abilities when they become more available
@bnguyen812
July 1, 2025 at 7:20 pm
What internal LLM?
@agamigo3988
July 1, 2025 at 7:21 pm
oh man, that’s big headline, lol
@ljacobs357
July 1, 2025 at 7:26 pm
Siri is useless so why not.
@method341
July 1, 2025 at 7:32 pm
Apple should just buy anthropic before it gets even more expensive to do so
@ufufu001
July 1, 2025 at 7:54 pm
they’re clearly struggling so much with this shit
@Fluterra
July 1, 2025 at 8:59 pm
Siri is beyond Terrible.
@ethan6708
July 1, 2025 at 9:13 pm
Uhh, buy Perplexity? 🧐
@vette-4-life
July 1, 2025 at 9:30 pm
Siri is beyond terrible. Apple Maps, same thing. Brutal. Apple does a lot of things well, but not great.