AI featured heavily in Super Bowl ads, with tech companies spending big to showcase their latest tools. Kevin Krim, president and CEO of EDO, discusses what drove engagement and why football’s biggest game still offers a unique opportunity for advertisers in the digital age. Krim joins Caroline Hyde and Ed Ludlow on “Bloomberg Tech.”
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@PacoBender-b1l
February 9, 2026 at 2:34 pm
Xaidut will at least 30X! I love that project!!
@NosheenCarmen
February 9, 2026 at 2:35 pm
Agreed, The most advanced technology out is a $Xaidut.
@NoahZeitoun-r5l
February 9, 2026 at 2:37 pm
Not usually into newer projects, but Xaidut caught my eye for different reasons.
@00081-b
February 9, 2026 at 3:37 pm
Is the Superbowl the Scotch-Irish/Southern Anglo-American version of a bread and circus?
@user-tx9zg5mz5p
February 9, 2026 at 4:59 pm
Worst commercials ever!