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Business in Africa is booming — but international companies are missing out, says emerging markets expert Nomava Zanazo. Rushing in without knowing their customers, businesses underestimate Africans and make costly assumptions about their diversity, preferences and buying power. Sharing the basics about what companies need to know to succeed on the continent, Zanazo debunks four myths and misunderstandings about Africa and its citizens — and invites businesses from overseas to share in its wealth … once they’ve done their research.
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zeorhymer6
April 27, 2021 at 2:50 pm
South Africa…the elites of Africa. Please base everything around them.
user928029174
April 27, 2021 at 2:55 pm
She left out the brown envelopes and back handers needed to do business in south africa, let alone the rest of africa. Another huge concern is shrinkage in businesses, employee theft is astronomical. I’ve seen everything from computers to toilet rolls being stolen from businesses by their staff.
Angie
April 27, 2021 at 3:58 pm
What are brown envelopes and back handers?
user928029174
April 27, 2021 at 4:00 pm
@Angie money needed to pay corrupt buyers and officials.
MIDI RESURRECTED AGAIN
April 27, 2021 at 3:13 pm
SMH
Big Dee
April 27, 2021 at 3:37 pm
Full time professional victims … sitting there while the rest evolved
Chi Official President Cao Hexillionaire Star STORE
April 27, 2021 at 4:28 pm
P
Maulanaisme
April 27, 2021 at 3:38 pm
I like her accent
lin90210
April 27, 2021 at 4:03 pm
The Western world stereotype that other countries are lower than them…no way…other countries are way more forward and lead the way in developing technology and products
N Jones
April 27, 2021 at 8:47 pm
such as?
sleep lover
April 27, 2021 at 4:10 pm
Thank you so much! Your speech was very useful and interesting!
William Wright
April 27, 2021 at 4:16 pm
And once they figure out how to market to local African communities, apply those same principles to the US, as US cultures are also quite granular and very diverse and both businesses and customers would be better served if these facts were properly appreciated.
William Wonka
April 27, 2021 at 4:24 pm
Pass
Butch Atkinson
April 27, 2021 at 4:40 pm
Is this an advertisement?
Jimmy's
April 27, 2021 at 4:51 pm
You are smart and brave, thanks for sharing 🙂
Kevin Matthew Joubert
April 27, 2021 at 4:55 pm
Doing business in South Africa means you need to be prepared to give away half your company to the black connected and this lady is obviously one of them defending the corrupt.Tsek
BvL
April 27, 2021 at 4:55 pm
Loved this, so many still don’t understand that Africa isn’t one big country
0 0
April 27, 2021 at 5:21 pm
Is this how all Africa thinks or certain africans. Im sure there is a bit of everything everywhere.
TopGames 111
April 27, 2021 at 5:25 pm
Fact 5: you can dump oil in nature and get away with it. Talking about you DutchShell.
walperstyle
April 28, 2021 at 6:20 am
Oil came from nature, and is leaking naturally in Northern Alberta. We just clean it up. Yet we too have activists that produce nothing and complain all day with no solutions they bring to the table because they think if they make enough noise, people will care about them.
Shanaya Botão
April 27, 2021 at 5:32 pm
Okay, so she’s inviting foreigners to start business here (in Africa)?
user not found
April 27, 2021 at 10:05 pm
First we start new businesses and take over all your larger existing ones, then we move into your local-politics.
In the end we will run your country like good old times, except, this time we were invited to take over.
Shanaya Botão
April 27, 2021 at 10:10 pm
@user not found 😂😂😂
Wateen Al_sayadi
April 27, 2021 at 6:06 pm
That was really fascinating.. really glad to come across this.
Mohamed Dianka Traore
April 27, 2021 at 6:21 pm
Great speech we appreciate keep pushing and good luck
NGUIMENI STEPHANIE
April 27, 2021 at 9:13 pm
Thanks for this beautiful presentation of the REAL AFRICA. These are concepts people really need to understand.
Beverly Rose
April 27, 2021 at 9:49 pm
*No 1: Don’t Only Hope On Government For Income,*
*No 2: As An Individual Look For Different Self Income Not Only Waiting on Monthly Wages,*
*No 3: Always Save The Little You Can And Think Of What To Do With It When It Become Good For Capital.*
*It’s 100% Good To Have Different Ways To Gain Income*
*Because Government have failed us so therefore let’s try and survive*
user not found
April 27, 2021 at 10:00 pm
1:39 – There is a lot of money to be made in Africa, but, it does not come from the Africans themselves, it comes from exploiting their natural resources.
ambereen ahmed
April 28, 2021 at 1:13 am
How wise are the Africans. They should be appreciated more.
DrJackJeckyl
April 28, 2021 at 1:42 am
Where is the furniture?
rika
April 28, 2021 at 3:57 am
She is absolutely brilliant
Govind Bagariya
April 28, 2021 at 4:50 am
Ek video future of block chain technology in India pr bhi banaye.
Block chain is exponentially changing the technology world.
How India’s business sector can implement it?
Request of govind
D. Vee
April 28, 2021 at 5:42 am
Kill the boer.
. Removes the food
Ngalla Herdman
April 28, 2021 at 10:45 am
A workmate of mine had a uncle in South Africa he had his leg chopped off because he wouldn’t leave his farm
Terraena
April 28, 2021 at 11:10 am
OMG she is gorgeous!
Antony Jones
April 28, 2021 at 4:20 pm
ADA Cardano
roberto duarte
April 29, 2021 at 3:21 am
The myth about that Africa is one country is true, a lot of people really believe that, and that is almost in all the country
chonbonachonn
April 29, 2021 at 6:56 am
THANK YOU SO MUCH, grettings from Spain.
Ottar Kraemer
April 29, 2021 at 11:15 am
Excellent talk! <3
Irina Pereira
April 29, 2021 at 5:54 pm
Such an interesting talk! Uau!
Another Name
April 29, 2021 at 8:21 pm
Booring!!!
Mangold Kelz
April 30, 2021 at 1:18 am
Food for thought
Esther de Levie
April 30, 2021 at 7:41 am
Bravo, love your content and your powerfull presentation
Salvatur7
April 30, 2021 at 5:44 pm
I was born and live in South Africa… I wouldn’t do business here. Corruption and incompetence will screw you over.
Lisa Love Ministries
May 2, 2021 at 1:40 pm
Proverbs 9:10 👑
Ahegod
May 2, 2021 at 10:33 pm
2:03 Myth 1
4:34 Myth 2
6:55 Myth 3
8:56 Myth 4