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SoFi Doubles Down on AI Despite Market Pullback

SoFi posted record quarterly revenue and raised its full-year sales outlook. SoFi CEO Anthony Noto discusses why the company is keeping its earnings guidance unchanged, how AI is boosting engineering productivity and customer service, and why SoFi is continuing to invest for long-term growth despite shifting expectations for interest rates. Noto joins Ed Ludlow on…

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SoFi posted record quarterly revenue and raised its full-year sales outlook. SoFi CEO Anthony Noto discusses why the company is keeping its earnings guidance unchanged, how AI is boosting engineering productivity and customer service, and why SoFi is continuing to invest for long-term growth despite shifting expectations for interest rates. Noto joins Ed Ludlow on “Bloomberg Tech.”
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34 Comments

34 Comments

  1. @Cartman2437

    July 29, 2026 at 5:07 pm

    SoFi rules

  2. @SofiMillionaire

    July 29, 2026 at 5:10 pm

    Great Stuff

  3. @RyanInSartell

    July 29, 2026 at 5:13 pm

    I use and love Sofi

    • @tristategaragedoorservices3382

      July 29, 2026 at 5:49 pm

      Me too

    • @WanderingWillow12

      July 29, 2026 at 5:52 pm

      Same

    • @jbishop7037

      July 29, 2026 at 7:01 pm

      I still do

  4. @turkGOLF

    July 29, 2026 at 5:18 pm

    SOFI is a solid company

    • @markshepperson3603

      July 29, 2026 at 7:07 pm

      Back to 7 next week. I’m looking at 4-5 years when it’s 40-50.

    • @ricardotrujillo2704

      July 29, 2026 at 7:22 pm

      @markshepperson3603 you’re a clown

    • @markshepperson3603

      July 29, 2026 at 7:55 pm

      @ricardotrujillo2704 Fight me!

    • @FlahertySean099

      July 29, 2026 at 8:35 pm

      @markshepperson3603 I don’t see it going down any further. They beat all the likes besides 1.

  5. @TOM89999

    July 29, 2026 at 5:31 pm

    SOFI’s latest earnings report was very good. The tech platform was down from last year but we all knew that already because Chime left the platform at the end of the year. If the macro enviroment push this to single digits I am buying.

  6. @sailee2346

    July 29, 2026 at 5:38 pm

    sofi is garbage
    investors are sooooo fockkkkkeddd

  7. @RobStrategy

    July 29, 2026 at 5:46 pm

    SoFi Invest needs a 🔥, like Webull’s leadership 🦸

    • @WanderingWillow12

      July 29, 2026 at 5:54 pm

      No, if they follow the Webull route or Robinhood route I would leave. It’s perfect for long term investors who just want simplicity and ease.

  8. @FlyEaglesFlyyy

    July 29, 2026 at 5:49 pm

    Bought back in at 14.90. Had been out for a little. Thinking I should have sold already. Probably be back under 15 soon. Gets crapped on too much.

  9. @jjcooney9758

    July 29, 2026 at 5:59 pm

    They hate on this guy but he’s doing a great job. He’s gonna get so rich when people realize what they’ve done. The market rewards patience.

  10. @DwnNdirty

    July 29, 2026 at 6:01 pm

    Lol, they did Noto dirty on the thumbnail 😂

    • @Sheisty

      July 29, 2026 at 6:08 pm

      i was laughing hard

  11. @borisnegrarosa9113

    July 29, 2026 at 6:02 pm

    Stock will continue down until next year.

    • @gergnotsloh

      July 29, 2026 at 6:06 pm

      ok Nostradamus.

    • @borisnegrarosa9113

      July 29, 2026 at 6:22 pm

      @gergnotsloh Thanks.

    • @allexovi827

      July 29, 2026 at 7:37 pm

      lmao, they gonna put up increasing revenue throughout the year while their stock plummets? I think it’s more likely that investors look at revenue

  12. @artist1303

    July 29, 2026 at 6:05 pm

    Keep up the great work Mr. Noto I’m an investor and I’m happy to invest more!

  13. @stevejenisch9153

    July 29, 2026 at 6:29 pm

    why in the world would you use an LLM in underwriting when efficient and effective and proven risk modeling already exists with classical machine learning techniques?

  14. @letsgotospace2145

    July 29, 2026 at 6:33 pm

    If the stock price drops when the fundamentals continue to improve then that’s a good sign to buy before the market catches up!

  15. @jbishop7037

    July 29, 2026 at 6:58 pm

    SOFI and so cheap right now. Back up the truck!

  16. @Noodles8ify

    July 29, 2026 at 7:00 pm

    🚛 👈📦 👈Sofi shares

  17. @VSVAVS

    July 29, 2026 at 7:29 pm

    buy buy buy buy buy

  18. @WallStreetpartygoer

    July 29, 2026 at 7:53 pm

    @Noto my opinion to get retail and wall street behind sofi it should be advertised as finance is bigger than AI which I believe it’s a true statement so people will understand it better just what I think let’s get our money right

  19. @ras_pt

    July 29, 2026 at 7:55 pm

    just sack this guy. he doesnt know what he is doing

  20. @terrie001

    July 29, 2026 at 8:20 pm

    Will we see $12 next?

  21. @Knuckles-The-GOAT

    July 29, 2026 at 9:00 pm

    SoFi is a growing company.
    $SOFI is a terrible investment!

  22. @Zero11_ss

    July 29, 2026 at 9:29 pm

    I sold out for a gain a while ago, this company just kept diluting and I lost all interest.

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Bloomberg Technology

Amazon, Qualcomm Deal Broadens the AI Chip Race | Bloomberg Tech 9/08/2026

Bloomberg’s Riley Griffin breaks down Qualcomm’s deal signing up Amazon as a data center chip customer, an agreement that will span “multiple generations.” Meanwhile, another deal falls apart after Anthropic decides against acquiring AI startup Decart AI. And, all eyes are on Apple as the company kicks off its product launch tomorrow, with its foldable…

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Bloomberg’s Riley Griffin breaks down Qualcomm’s deal signing up Amazon as a data center chip customer, an agreement that will span “multiple generations.” Meanwhile, another deal falls apart after Anthropic decides against acquiring AI startup Decart AI. And, all eyes are on Apple as the company kicks off its product launch tomorrow, with its foldable iPhone a decade in the making.

00:00:00 – Bloomberg Tech Begins
00:01:10 – Bailey Lipschultz, Bloomberg News
00:03:31 – Greg Martin, Rainmaker Securities
00:09:54 – Mike McKee, Bloomberg News
00:12:37 – Alicia Modestino, Northeastern University
00:19:01 – Peter Elstrom, Bloomberg News
00:23:32 – Brody Ford, Bloomberg News
00:26:27 – Anthony Saglimbene, Ameriprise Financial
00:33:20 – Sam Altman, OpenAI CEO
00:37:10 – Seth Fiegerman, Bloomberg News
00:41:03 – Samantha Kelly, Bloomberg News
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Apple Set for Major Product Launch with Foldable iPhone

Apple is gearing up for one of its biggest product launches in years, with the company expected to unveil its first foldable iPhone, a device that has been a decade in the making and which could cost as much as $2,199. Bloomberg’s Mark Gurman explains how it marks the biggest design change to the iPhone…

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Apple is gearing up for one of its biggest product launches in years, with the company expected to unveil its first foldable iPhone, a device that has been a decade in the making and which could cost as much as $2,199. Bloomberg’s Mark Gurman explains how it marks the biggest design change to the iPhone in nearly twenty years. He joins Bloomberg’s Riley Griffin on “Bloomberg Tech.”
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AI Healthcare Startup Forus Hits $3 Billion Valuation

Healthcare automation startup Forus has raised $150 million at a $3 billion valuation, tripling its value just months after its previous funding round. CEO Sahir Jaggi explains how the company uses AI agents to help patients and doctors navigate insurance coverage, affordability, and drug fulfillment. He also explains how the new capital will help Forus…

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Healthcare automation startup Forus has raised $150 million at a $3 billion valuation, tripling its value just months after its previous funding round. CEO Sahir Jaggi explains how the company uses AI agents to help patients and doctors navigate insurance coverage, affordability, and drug fulfillment. He also explains how the new capital will help Forus expand beyond autoimmune diseases into areas including oncology and neurology. He joins Bloomberg’s Riley Griffin on “Bloomberg Tech.”
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