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Sell your company’s vision, not business with Ethena and Homebrew on TechCrunch Live

No one likes compliance training, but Ethena aims to improve the experience for everyone involved. Join Ethena’s CEO and co-founder, Roxanne Petraeus, and Homebrew’s Hunter Walk on this TechCrunch Live event to hear the strategies used to tackle and grow in underserved market segments. As you’ll hear in the event, Roxanne Petraeus founded Ethena after…

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No one likes compliance training, but Ethena aims to improve the experience for everyone involved. Join Ethena’s CEO and co-founder, Roxanne Petraeus, and Homebrew’s Hunter Walk on this TechCrunch Live event to hear the strategies used to tackle and grow in underserved market segments.

As you’ll hear in the event, Roxanne Petraeus founded Ethena after the realization that compliance training hasn’t evolved to meet the modern workplace. Instead of forcing employees to watch hour-long videos, Petraeus’s company presents employees with bite-sized, quick takes that when completed in series, achieves the same compliance goal.

During the early days of the company, Petraeus turned to Hunter Walk at Homebrew for venture capital fundraising. He somewhat turned her down, he said during this TechCrunch Live event, though still participated in the company’s seed round — just at a much smaller size. Why? Petraeus pitched Ethena’s business rather than her vision for the company.

This TechCrunch Live event is focused on the need to sell the company’s vision, rather than just its business. Hunter Walk and Roxanne Petraeus walk through the steps to develop the company’s vision and later lead fundraising efforts using this process.

TechCrunch Live records weekly at 12:00 PT/3:00 ET. Visit TechCrunch.com for more information.

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19 Comments

19 Comments

  1. Brenda Carter

    August 17, 2022 at 8:47 pm

    ❤Only for fans over 18 year⤵️ Alles sehr schön. Aber zuerst zusammen die Nummern 10 und 1. Eine warmthhh.Online Brünette und eine andere Blondine. Es wäre unfair, wennw ich 4 wählen würde

    Reply

  2. Nguyênstop

    August 19, 2022 at 7:42 am

    Ok hãy giúp tôi …tôi khổ lắm rồi …sức khỏe…cách nay 2 ngày tôi mắc cov

    Reply

  3. Nguyênstop

    August 19, 2022 at 7:44 am

    Làm ơn ai đó ,tôi cần có 1 công ty pháp lý bảo vệ cho mình suốt 12 năm qua rôi tôi kjongo nhận 1 đô

    Reply

  4. Nguyênstop

    August 19, 2022 at 7:46 am

    Tất cả các Ngân hàng họ đều có thông tin ,citi,vib,hsbc nhung không bao gio cung cap số pass

    Reply

  5. Nguyênstop

    August 19, 2022 at 7:49 am

    Đi lên bằng sự chịu đựng ,bất công ,tôi im chứ không phải tôi không biết ..hệ sinh thái blockchain btc eth va cac stabcoin là tình yêu là mục dích ssngs tạo

    Reply

  6. Nguyênstop

    August 19, 2022 at 7:50 am

    Nhưng Chứng khoán khoảng lợi nhuận 10 năm hơn cho tới bây giờ ,vẫn là lời nói gió bay

    Reply

  7. Nguyênstop

    August 19, 2022 at 7:53 am

    2018 nguon tien cua toi về Việt nam với danh nghíc quỹ đầu tư công ,phái sinh mà tôi mong thay đổi số phận ….họ không thông báo và no call…

    Reply

  8. Nguyênstop

    August 19, 2022 at 7:54 am

    Họ xâu xé…. gần cả chục Ngan hang tai họ họ lay thông tin ….và đạt mục đich..

    Reply

  9. Nguyênstop

    August 19, 2022 at 8:02 am

    Thời gian là phương pháp trả lời…tât cả …tất cả ….ngay cả ngài Fed quỹ hưu 401k tan biến…thật tồi tệ …
    Tôi 1 con người nhưng 10 năm nhận ra nhiều tồi tệ từ chính các quốc gia các vị trí cao nhất ….Tat ca là” Lợi ích “không đúng đắn,chính các cường quốc đẫy mọi người vào cuộc sống bất hạnh.

    Reply

  10. Nguyênstop

    August 19, 2022 at 8:08 am

    Tôi hi vọng 1 nuoc Mĩ tự do,nhân ái …cần lắm 1 Tổng thống vĩ đại…1 Cuộc chiến tranh chẳng có gì hanh phúc cho dân …toàn mất mát ,tôi yêu Ucraina họ thân thiện ,cánh đồng lúa mì …Và 1 nước Nga vĩ đại,mạnh mẽ….vạy cớ gì ….mẹ mất con ,vợ mất chồng omg

    Reply

  11. Nguyênstop

    August 19, 2022 at 8:09 am

    Hien tại tôi rst met vi co vid

    Reply

  12. Nguyênstop

    August 19, 2022 at 8:12 am

    Các cong ty bảo hiểm ngưng . ..12 năm trách nhiệm là gì…thưa ngài Fed,và những việc mà tôi chẳng có thể quyết định…

    Reply

  13. Nguyênstop

    August 19, 2022 at 8:13 am

    Tôi xin lỗi tôi bán tất cả

    Reply

  14. Nguyênstop

    August 19, 2022 at 8:15 am

    Fuy nhất ….kitco,AAPL,QUANG COM,META,HÊ SINH THÁI VÀ BTC ETH LA ĐE LẠI

    Reply

  15. Nguyênstop

    August 19, 2022 at 8:16 am

    Sory everyone ,sory…love my family …..

    Reply

  16. Nguyênstop

    August 19, 2022 at 8:17 am

    Tiền mã hóa để lại…

    Reply

  17. Nguyênstop

    August 19, 2022 at 8:18 am

    Mọi người muốn xem nơi tôi sống tôi ăn uống như thế nào

    Reply

  18. Nguyênstop

    August 19, 2022 at 8:20 am

    Thanks

    Reply

  19. Nguyênstop

    August 19, 2022 at 8:25 am

    Um Leaderg thanks,Sámung thanks and honey miroshol,aapl love

    Reply

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