People & Blogs

How a Teddy Bear Company Outpaced Tech Giants | Sharon Price John | TED

Everything successful starts with heart — even the most pragmatic business plan, says Sharon Price John, CEO of Build-A-Bear. She shares how she led a purpose-centered approach to save the beloved teddy bear company from bankruptcy and get it back to global profitability, all by asking one powerful question. (Recorded at TED@BCG on October 23,…

Published

8 months ago

January 13, 2026

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21 Comments

@Random-potato2

January 13, 2026 at 11:17 am

I purchased YT premium but got this 11 minute ad 😀.

Reply
- @naganwhat8364
  
  January 13, 2026 at 12:36 pm
  
  Yeah, old TED avoided doing that, it was more about viral, outstanding and booming presentations and ideas, not anymore it seems 😕
  
  Reply
- @LazerJund
  
  January 13, 2026 at 4:34 pm
  
  LMAOOOO
  
  Reply
- @humanemaths
  
  January 14, 2026 at 12:22 am
  
  I have premium but didn’t get any ads
  
  Reply
- @Random-potato2
  
  January 14, 2026 at 12:25 am
  
  @humanemathsthink about it. Sarcasm.
  
  Reply
@johnmorris679

January 13, 2026 at 11:20 am

A bit too “lovey dovey” for me.

Reply
@dbdba

January 13, 2026 at 11:44 am

Simon Sinek has a similar talk on the same topic with just a slight change in wording.

Reply
- @humanemaths
  
  January 14, 2026 at 12:22 am
  
  Can you give the link?
  
  Reply
@benjaminalomatu

January 13, 2026 at 12:03 pm

Talking about heart is fantastic. Thank You for making it bear ❤

Reply
@antardatta8520

January 13, 2026 at 12:24 pm

Hello,guys.

Reply
@WanderingWeirdly

January 13, 2026 at 1:37 pm

2:02 I usually get charged extra for that…

Reply
@DiatomicLion

January 13, 2026 at 3:05 pm

I had a stroke saying this title out loud

Reply
@acameyyy

January 13, 2026 at 5:39 pm

❤❤

Reply
@moka91808

January 13, 2026 at 6:24 pm

I know this is a TED talk, so time is limited, but I wish Sharon had taken more time to show examples of how heart-centred actions allowed their organization to defy the odds and come back stronger than ever. That was the missing piece in this talk.

Lovely Roosevelt quote, I will be using it a lot.

Reply
@BlackCatBritt

January 13, 2026 at 9:31 pm

the one Build A Bear store in my area recently downsized into a smaller mall location that no longer includes the “Building” step. It’s literally just a small store with overpriced pre-made bears & other licensed stuffed animals you can buy, with a rack or two of extra clothing options (also overpriced). It made me sad to see they are seemingly losing their heart to capitalism; this talk seems a bit ironic given this new development. I’m wondering if it’s just my area (western NY) or if anyone else has had this happen to BAB stores in their area?

Reply
@achikaru

January 14, 2026 at 12:18 am

is it just me or everyone else think she is all bullshit ?

Reply
@humanemaths

January 14, 2026 at 12:22 am

Thanks ❤🎉

Reply
@awadheshverma6655

January 14, 2026 at 7:59 am

Before this video: confusion. After this video: unstoppable.

Reply
@조원현-c3g

January 14, 2026 at 6:29 pm

Please set up shop in S. Korea!

Reply
@lifemotivation6789

January 15, 2026 at 7:22 am

A company doesn’t survive because of numbers alone — it survives because of meaning.

Reply
@AdityaMehendale

January 15, 2026 at 6:37 pm

*technically* there is another organ that comes even before the heart, but you won’t like the answer.
Killer “know you care/care you know” quote tho..

Reply

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21 hours ago

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By 2030, nearly half the world’s young people will be African. Yet for decades, the continent’s learning crisis was treated with systems unfit for reality on the ground. Social entrepreneur Rapelang Rabana shows how homegrown leadership and technology designed for African classrooms can deliver foundational skills to millions of children — and shape a new future of education across the continent. (This ambitious idea is part of The Audacious Project, TED’s initiative to inspire and fund global change.) (Recorded at TED2026 on April 14, 2026)

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People & Blogs

Hip-hop gets blamed for being a bad influence — but the data shows a different story #TEDTalks

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