Bloomberg Technology
Apple’s New CEO Must Restore Company’s Design Edge: Power On
The top priority for new Apple CEO John Ternus should be revamping the company’s design team and putting the focus back on the look and feel of products, writes Bloomberg’s Mark Gurman in his latest Power On newsletter. He joins Ed Ludlow for more on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology…
Bloomberg Technology
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@pauldannelachica2388
June 22, 2026 at 2:08 pm
You know apple is playing catch up with android in new phone design
@Rsmith420
June 22, 2026 at 2:23 pm
They’re really not. The last few Galaxy S phones have been complete copies of iPhones design from a few years ago.
@lilzuplada1564
June 22, 2026 at 4:38 pm
@Rsmith420not with Huawei and the rest of the Chinese brands taking over global marketshare
@Rsmith420
June 22, 2026 at 4:46 pm
@lilzuplada1564 what does that have to do with anything me or the OP said?
@USUSAUS-i1w
June 22, 2026 at 4:46 pm
@Rsmith420 A new religion 😂
@matt.stevick
June 22, 2026 at 3:13 pm
gurmanator 🍎🔫😎
@porkypig7170
June 22, 2026 at 3:29 pm
The wheel has looked the same for thousands of years, time to freshen it up
@hummersd
June 22, 2026 at 3:46 pm
Seeing as a product pipeline is years in the making (ex. Apple Watch was conceived in 2012, first released in 2015), even if Ternus did change the design team, a drastic change to products would not be immediate. And given he’s risen in the ranks over time and is head of hardware engineering, he also had influence since hardware capabilities vs. design are often met with conflicts and compromises, so he had a front seat to current and future products. Also, someone recently complained how iPhones are incremental changes… and rightfully so someone responded that users don’t change out their phones every year, more like 3-5 years for the average customer, so the big jumps aren’t needed. It’d be the same for design. Unless there’s a major breakthrough in tech (ex. battery composition, screen+glass tech) then design will also be incremental given how many features they have to now account for. I’m in no way saying there shouldn’t be a shift in design, but a full shake-up to what was built-up the last several years since he’s part of that history, doesn’t seem to be a priority.
@lilzuplada1564
June 22, 2026 at 4:41 pm
Apple needs to go back to the drawing board. Making seamless synergy between beautiful hardware and flawless software. iOS has been a clunky, unintuitive mess and iPhone 17 Pro is butt ugly and cheap thin aluminum.
@miketech79
June 22, 2026 at 7:24 pm
The software has gone down the toilet since the introduction of the public beta testing. The numerous bugs get worse and seamlessly never get fixed.
@MichaelPinto
June 22, 2026 at 8:13 pm
Note: Jony Ive was in-house at Apple *before* Steve Jobs came back to the company (he joined in 1992)