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Apple to Let Users Choose Rival AI Models

Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.” ——– Like this video? Subscribe to Bloomberg Technology…

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Apple will let users choose from a range of outside AI services to power features across its software, according to sources. Bloomberg’s Mark Gurman explains how this builds on a strategy to turn its devices into a comprehensive AI platform. He joins Caroline Hyde on “Bloomberg Tech.”
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10 Comments

10 Comments

  1. @norseman4763

    May 6, 2026 at 3:13 pm

    They’re letting the market figure out who wins and then they’ll eat that company’s lunch when they build their own in-house version

    • @J19118

      May 6, 2026 at 3:38 pm

      Or they partner

    • @tringuyen7519

      May 6, 2026 at 4:22 pm

      Apple doesn’t need to build a frontier AI model. It simply has to own the distribution. MacOS is #1 platform for Anthropic & OpenAI AI agents to use software to aid workers, companies, & consumers.

  2. @Cballin

    May 6, 2026 at 3:36 pm

    Gemini FTW.

  3. @tringuyen7519

    May 6, 2026 at 4:19 pm

    Mac mini is the #1 computer for ppl running Openclaw. Mac Studio is the #1 computer for ppl running local Deepseek. Both Anthropic & OpenAI will roll out frontier models for the MacOS before Windows & Linux. Apple is in the perfect position!

  4. @melgross

    May 6, 2026 at 4:36 pm

    It was such a disaster that Apple didn’t roll out this in 2025, that Apple had it best year then, but a fair amount, and for the first two quarters, again without this A.I., they’ve done even better. The place this has been, and might be a disaster, is in the minds of, as Ed Zitron, a critic of the A.I. industry calls them, the brain dead financial,analysts, who have been driving this A.I. nonsense. Almost nobody else really cares. A survey of younger people has shown that they are skeptical of, and don’t trust A.I. That tells me more about the industry, certainly on the consumer level, than anything else.

  5. @jamesashby4334

    May 6, 2026 at 6:07 pm

    The big question for me is when we will get a competent AI that can interact directly with Notes, Reminders, Calendar, etc.

  6. @PreeminentGame

    May 6, 2026 at 6:29 pm

    Apple devices are great without AI. SIRI can be revamped but please don’t bend over for AI companies like every other brand and business is doing. Please Apple, don’t mess up your ecosystem for AI. -Dedicated Apple User Since 2012

  7. @realnapster1522

    May 6, 2026 at 6:33 pm

    They need to enable Claude for voice as well. Siri is a mess

  8. @anzatzi

    May 6, 2026 at 8:52 pm

    Outside AI vendors cannot canoot interrogate/automate iPhone Apps, camera,
    photos, and email. This is where Apple will focus its AI development.

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Bloomberg Technology

Anthropic’s Revenue Jump, Wealthy Bet on SpaceX | Bloomberg Tech 8/17/2026

Bloomberg’s Ed Ludlow breaks down Anthropic’s second-quarter revenue jump to more than $11.5 Billion, 14 times more compared to the same period a year ago. Plus, some family offices from around the world have built up billions of dollars of exposure to SpaceX and Bedrock Robotics launched the first fully autonomous excavator in the US.…

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Bloomberg’s Ed Ludlow breaks down Anthropic’s second-quarter revenue jump to more than $11.5 Billion, 14 times more compared to the same period a year ago. Plus, some family offices from around the world have built up billions of dollars of exposure to SpaceX and Bedrock Robotics launched the first fully autonomous excavator in the US.

00:00:00 – Bloomberg Tech Begins
00:01:13 – Rachel Metz, Bloomberg News
00:05:04 – Todd Ahlsten, Parnassus Investments
00:12:32 – Natasha Mascarenhas, Bloomberg News
00:15:39 – Robert Schiffman, Bloomberg Intelligence
00:18:48 – Devon Pendleton, Bloomberg News
00:25:13 – Peter Elstrom, Bloomberg News
00:31:17 – Boris Sofman, Bedrock Robotics
00:40:50 – Emily Birnbaum, Bloomberg News
——–
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Bloomberg Technology

Bedrock Brings Autonomous Driving to Construction

Bedrock Robotics is bringing autonomous driving technology to construction sites, retrofitting excavators and other heavy machinery with cameras, LiDAR, Nvidia-powered compute and its own software. CEO Boris Sofman joins Bloomberg to discuss the company’s first paid commercial deployments, how autonomous equipment could address a growing shortage of skilled operators, and why demand for data centers…

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Bedrock Robotics is bringing autonomous driving technology to construction sites, retrofitting excavators and other heavy machinery with cameras, LiDAR, Nvidia-powered compute and its own software. CEO Boris Sofman joins Bloomberg to discuss the company’s first paid commercial deployments, how autonomous equipment could address a growing shortage of skilled operators, and why demand for data centers and other infrastructure is creating an opportunity to use AI to help America build faster. He joins Ed Ludlow on “Bloomberg Tech.”
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Bloomberg Technology

The World’s Richest Families Bet on SpaceX

Some of the world’s wealthiest families are building significant positions in SpaceX. Bloomberg’s Devon Pendleton breaks down roughly $3.8 billion in holdings disclosed by about a dozen family offices, including investors tied to the Pritzker dynasty, UAE royalty and global hedge fund and mining fortunes. She joins Ed Ludlow on “Bloomberg Tech.” ——– Like this…

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Some of the world’s wealthiest families are building significant positions in SpaceX. Bloomberg’s Devon Pendleton breaks down roughly $3.8 billion in holdings disclosed by about a dozen family offices, including investors tied to the Pritzker dynasty, UAE royalty and global hedge fund and mining fortunes. She joins Ed Ludlow on “Bloomberg Tech.”
——–
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