Bloomberg Technology
Apple Debuts Foldable iPhone Duo in Biggest-Ever Device Revamp
Apple unveiled the company’s first foldable smartphone during a wide-ranging event Wednesday, betting that a new category can energize growth for its biggest-selling lineup. Chris Welch was there and explains what makes this such a big deal for the brand ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full…
@VigneshSuresh-l8e
September 9, 2026 at 5:04 pm
Double brain rot coming
@iljapetroff
September 9, 2026 at 5:14 pm
I can only imagine how many Samsung engineers will be having an uncomfortable meeting tomorrow. Eight generations of foldables, and Apple appears to have nailed it on the first try — no visible hinge, no obvious crease. Who knew the answer was nano-engineering the problem instead of just refining the same design year after year?
@wlmerriweatherful
September 9, 2026 at 5:56 pm
LOL they should be thinking Samsung for going through all those trial errors to get it correct. Since they came out with this Duo people act like they just invented the wheel lol
@iljapetroff
September 9, 2026 at 6:00 pm
@wlmerriweatherfulwell, nether Apple made the first smartphone, but when they did, blackberry, sony ericson, and nokia said goodbye …
@daShadoSage
September 9, 2026 at 6:16 pm
Well that is Apple’s MO. I don’t know what you’re saying. They wait for another company to refine the issue or problem for them, so basically do the complete R&D or get to a state where it’s like, “Okay it’s solved. Let’s make it even better, like a nice little polished layer.” Sometimes they even absorb those companies. You don’t hear too many of them but if you just Google Apple M&A, you can see how many of the technologies that make up everything they have were purchased from companies with products and components that were just refined.
@inthemix94321
September 9, 2026 at 5:20 pm
It’s really not tempting
@DanielleA2023
September 9, 2026 at 5:25 pm
A right wing politicks DISTRACTION: 🍎 has just bought an Israeli company 🤮 to “read” words you haven’t even said out loud 😱
@daShadoSage
September 9, 2026 at 6:17 pm
What’s the name of the company?
@cordsandcontroller
September 9, 2026 at 6:03 pm
😮 That intro animation is an absolute masterclass. Peak Apple design
@hikalox
September 9, 2026 at 7:28 pm
I’m curious about the price of this device when it’s released in Japan.
@MagnusElpron
September 9, 2026 at 7:28 pm
Matte display ruins it.