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Apple Debuts Foldable iPhone Duo in Biggest-Ever Device Revamp

Apple unveiled the company’s first foldable smartphone during a wide-ranging event Wednesday, betting that a new category can energize growth for its biggest-selling lineup. Chris Welch was there and explains what makes this such a big deal for the brand ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full…

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Apple unveiled the company’s first foldable smartphone during a wide-ranging event Wednesday, betting that a new category can energize growth for its biggest-selling lineup. Chris Welch was there and explains what makes this such a big deal for the brand
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11 Comments

11 Comments

  1. @VigneshSuresh-l8e

    September 9, 2026 at 5:04 pm

    Double brain rot coming

  2. @iljapetroff

    September 9, 2026 at 5:14 pm

    I can only imagine how many Samsung engineers will be having an uncomfortable meeting tomorrow. Eight generations of foldables, and Apple appears to have nailed it on the first try — no visible hinge, no obvious crease. Who knew the answer was nano-engineering the problem instead of just refining the same design year after year?

    • @wlmerriweatherful

      September 9, 2026 at 5:56 pm

      LOL they should be thinking Samsung for going through all those trial errors to get it correct. Since they came out with this Duo people act like they just invented the wheel lol

    • @iljapetroff

      September 9, 2026 at 6:00 pm

      @wlmerriweatherfulwell, nether Apple made the first smartphone, but when they did, blackberry, sony ericson, and nokia said goodbye …

    • @daShadoSage

      September 9, 2026 at 6:16 pm

      Well that is Apple’s MO. I don’t know what you’re saying. They wait for another company to refine the issue or problem for them, so basically do the complete R&D or get to a state where it’s like, “Okay it’s solved. Let’s make it even better, like a nice little polished layer.” Sometimes they even absorb those companies. You don’t hear too many of them but if you just Google Apple M&A, you can see how many of the technologies that make up everything they have were purchased from companies with products and components that were just refined.

  3. @inthemix94321

    September 9, 2026 at 5:20 pm

    It’s really not tempting

  4. @DanielleA2023

    September 9, 2026 at 5:25 pm

    A right wing politicks DISTRACTION: 🍎 has just bought an Israeli company 🤮 to “read” words you haven’t even said out loud 😱

    • @daShadoSage

      September 9, 2026 at 6:17 pm

      What’s the name of the company?

  5. @cordsandcontroller

    September 9, 2026 at 6:03 pm

    😮 That intro animation is an absolute masterclass. Peak Apple design

  6. @hikalox

    September 9, 2026 at 7:28 pm

    I’m curious about the price of this device when it’s released in Japan.

  7. @MagnusElpron

    September 9, 2026 at 7:28 pm

    Matte display ruins it.

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Bloomberg Technology

How India Is Training The Robots Of The Future

On today’s Big Take Asia podcast: How Indian workers are using iPhones to train humanoid robots, and what the race for real-world data means for the future of work. ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:…

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On today’s Big Take Asia podcast: How Indian workers are using iPhones to train humanoid robots, and what the race for real-world data means for the future of work.
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Bloomberg Technology

Apple Kicks Off Ternus Era with First Foldable Phone | Bloomberg Tech 9/09/2026

Bloomberg’s Ed Ludlow is live from Apple Park in Cupertino for what could be the iPhone maker’s most consequential product launch in years. John Ternus is making his first major public appearance as Apple CEO and all eyes are on Apple’s highly anticipated first foldable iPhone, marking the biggest change to the iPhone’s form factor…

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Bloomberg’s Ed Ludlow is live from Apple Park in Cupertino for what could be the iPhone maker’s most consequential product launch in years. John Ternus is making his first major public appearance as Apple CEO and all eyes are on Apple’s highly anticipated first foldable iPhone, marking the biggest change to the iPhone’s form factor in almost 20 years.

00:00:00 – Bloomberg Tech Begins
00:01:10 – Mark Gurman, Bloomberg News
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00:06:13 – Carolina Milanesi, Creative Strategies
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00:15:36 – Nicole Peng, Omdia
00:22:25 – Ronan Martin, Bloomberg News
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00:26:53 – Carmen Reinicke, Bloomberg News
00:28:17 – Nabila Popal, IDC
00:33:46 – Mike Shepard, Bloomberg News
00:37:31 – Abigail Denburg, Covenant
00:42:35 – Chris Welch, Bloomberg News
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“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.

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Bloomberg Technology

Defense Tech Startup Covenant Emerges From Stealth

Covenant, a defense tech startup backed by Andreessen Horowitz, is emerging from stealth after raising over $250 million over three funding rounds. The firm has already signed military contracts across the US and Europe and says it can make cheaper heavy-payload, long-range cruise missiles. Covenant President and Chief Growth Officer Abby Denburg joins Ed Ludlow…

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Covenant, a defense tech startup backed by Andreessen Horowitz, is emerging from stealth after raising over $250 million over three funding rounds. The firm has already signed military contracts across the US and Europe and says it can make cheaper heavy-payload, long-range cruise missiles. Covenant President and Chief Growth Officer Abby Denburg joins Ed Ludlow on “Bloomberg Tech.”
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