Science & Technology

GTM lessons from the edges: how two startups reached the customers everyone else overlooks

Luna co-founder Jas Schembri-Stothart and Untapped Solutions founder Andre Peart share how they cracked go-to-market for audiences most startups avoid. In this episode of Build Mode, they reveal the guerrilla tactics, trust-building strategies, and creative experiments that helped them reach teenage girls and formerly incarcerated workers—from crashing Taylor Swift concerts to keynoting re-entry conferences. Chapters:…

Published

9 months ago

November 20, 2025

CYBER TECH TV

Chapters:
00:00 Intro
03:15 Getting Grilled by Teens: Luna’s School Roadshow
05:04 The Ambassador Army That Designed the App
06:11 When Teen Content Goes Viral on TikTok
07:32 Untapped’s Origin: From Prison to Building Solutions
11:03 The Power of Storytelling in B2B Sales
14:02 Navigating Data Privacy with Sensitive Populations
15:29 The Challenge of Dual Audiences: Teens and Parents
17:43 Why Word of Mouth Beats Any Ad Campaign
19:41 The Taylor Swift Concert That Almost Got Shut Down
22:15 Key Takeaways for Any Founder
22:41 Field Notes: Creative Go-to-Market from the Community

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New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.

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How one startup learned to actually reach younger audiences where they are

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2 Comments

@MichaelSchick-n7s

November 20, 2025 at 3:56 pm

Love this content!

Reply
@TobiasTheTraveler

November 21, 2025 at 10:58 am

This was amazing! #subbed And sharing my my cofounder.

Reply

CNET

A Robot That Can Fly and Swim Like a Bird | #WhatTheFuture

This robotic creation from MIT is based on aquatic birds that can both dive into the ocean waters as well as soar into the sky. Video Credits: Producer: Jesse Orrall Video Editor: Jon Gomez Add CNET as a trusted news source Never miss a deal again! See CNET’s browser extension 👉 Check out CNET’s Amazon…

Published

24 hours ago

August 10, 2026

CYBER TECH TV

This robotic creation from MIT is based on aquatic birds that can both dive into the ocean waters as well as soar into the sky.

Video Credits:
Producer: Jesse Orrall
Video Editor: Jon Gomez

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#whatthefuture #robotics #mit #robot #machines

CNET

Galaxy Z Fold 8 Review: Why This Is My Favorite New Foldable | All Things Mobile

Samsung’s passport-sized phone is built for all your scrolling, binge-watching and reading. The $1,900 price is steep, but it has some strong selling points that won me over. You can find the products mentioned in this video linked below Samsung Galaxy Z Fold 8 Unlocked Cell Phone Samsung Galaxy Z Fold8 Ultra Phone *Cnet may…

Published

1 day ago

August 10, 2026

CYBER TECH TV

Samsung’s passport-sized phone is built for all your scrolling, binge-watching and reading. The $1,900 price is steep, but it has some strong selling points that won me over.

You can find the products mentioned in this video linked below
Samsung Galaxy Z Fold 8 Unlocked Cell Phone
Samsung Galaxy Z Fold8 Ultra Phone
*Cnet may get commission on this offer.

Read more about it on CNET.com
Galaxy Z Fold 8 Review: A Passport-Size Shape-Shifter for Every Moment
Samsung Galaxy Z Fold 8 Ultra vs. Z Fold 7: Improved Battery, Screen and a Higher Price

0:00 Intro & Design Concept
0:59 Lightweight & Ultra-Thin Build
1:19 Cover Display & Usability
1:37 Inner Screen & Multitasking
2:32 Screen Crease & Durability Tests
3:17 Anti-Reflective Coating & Brightness
3:32 IP48 Water & Dust Resistance
3:55 Wireless Charging & Qi2 Compromise
4:17 Battery Life Improvements
4:56 Camera Specs & Photo Quality
5:44 Processor & AI Features
7:18 Verdict: Is It Worth It?

Video Credits:
Host: Abrar Al-Heeti
Camera Operator: Celso Bulgatti
Video Editor: Dillon Lopez
Thumbnail Designer: Zooey Liao

#zfold8 #zfold8ultra #samsung #samsunggalaxy #foldphone #foldable

CNET

Meet the Flying, Swimming Robot Inspired by Aquatic Birds | What The Future

Researchers at MIT have created a new robot inspired by aquatic birds that uses waterproof wings to transition from flying to swimming. Watch more What The Future videos on CNET.com Video Credits: Host: Jesse Orrall Video Editor: Jon Gomez Thumbnail Designer: Cole Kan Footage: MIT Add CNET as a trusted news source Never miss a…

Published

2 days ago

August 9, 2026

CYBER TECH TV