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will.i.am on AI’s Threat to Human Creativity

“How can you validate human sweat to make something?” will.i.am tells Mishal Husain that in the era of AI, human creativity “should be worth more than just compute output.” ——– Like this video? Subscribe to Bloomberg Technology on YouTube:   Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:…

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“How can you validate human sweat to make something?”

will.i.am tells Mishal Husain that in the era of AI, human creativity “should be worth more than just compute output.”
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10 Comments

  1. @3CHONPRODUCTIONS

    August 14, 2026 at 5:19 pm

    The problem is using biometrics doesn’t stop the AI from learning how to incorporate biometrics

  2. @assman12354

    August 14, 2026 at 5:35 pm

    Love this. With music, we want what sounds good, and that’s kinda all we care about

  3. @ViaRoutes

    August 14, 2026 at 5:37 pm

    He’s starting to act like Kanye

    • @unixteletype

      August 16, 2026 at 12:23 am

      will has always been this weird

  4. @StephenHess

    August 14, 2026 at 9:42 pm

    Built his whole sound on drum machines and synths and doesn’t see the irony..

  5. @florolanzio4202

    August 15, 2026 at 8:38 am

    now we know what intellectual communism is. kinda on the AI’s side for this one. it’s good to show these junkies and idiots that sitting around making sounds shouldn’t have been that profitable after all!

    Will, take a pick and shovel and build datacentres.. we’ll definitely pay you based on your sweat n tears.

    that’s work. real work. not your garbage music.

  6. @timmanning9

    August 15, 2026 at 2:06 pm

    🔥

  7. @dramire1987

    August 15, 2026 at 2:21 pm

    Nope. Thats like saying the financial analysis produced by AI, which is superior to human analytics, should be valued less than the slower and more flawed financial analysis produced by a recent college graduate. It doesn’t work this way – value should only be determined by the utility something produces. If I like AI music more, regardless of the fact that human sweat didn’t produce it, it should have more value than the human produced music.

  8. @ferdzorganisedchaos

    August 16, 2026 at 8:44 am

    Sounds like he’s talking out of his left nostril

  9. @JulesKruijtzer

    August 16, 2026 at 11:41 am

    Will.I.Can now do same what you do.

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