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The new rules of early-stage go to market (hint: there are no rules) l Build Mode

In the season finale of Build Mode, Isabelle Johannessen sits down with Paul Irving, Partner and COO of GTMfund, to discuss go-to-market strategies for the AI era. Drawing from his work with over 120 portfolio companies and a network of 350+ operators from companies, Paul shares specific, actionable advice on how early-stage startups can win…

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In the season finale of Build Mode, Isabelle Johannessen sits down with Paul Irving, Partner and COO of GTMfund, to discuss go-to-market strategies for the AI era. Drawing from his work with over 120 portfolio companies and a network of 350+ operators from companies, Paul shares specific, actionable advice on how early-stage startups can win even when facing well-funded competitors who iterate at lightning speed. He also explains why distribution has become the final remaining moat when technical advantages disappear in months instead of years, and why every company needs a unique go-to-market motion tailored to their specific ICP.

If you just can’t get enough AI-native GTM strategies, check out this episode of the GTMnow podcast: Build your AI Outbound Machine with ChatGPT

Chapters:

00:00 Intro

00:44 Meet Paul Irving – GTM Fund

04:02 Finding Competitive Edge in Specific Channels

07:34 Matching Operators to Startups with AI

12:08 The End of the B2B SaaS Playbook Era

14:09 Creative GTM Strategies

16:18 The Power of Warm Introduction Mapping

25:25 Red Flags in Go-to-Market Strategy

27:29 Advice for Resource-Constrained Founders

31:22 When to Start Hiring a GTM Team

34:57 Outro

New episodes of Build Mode drop every Thursday. Isabelle Johannessen is our host. Build Mode is produced and edited by Maggie Nye. Audience Development is led by Morgan Little. And a special thanks to the Foundry and Cheddar video teams.

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1 Comment

1 Comment

  1. @PesumsSoftware

    January 8, 2026 at 9:44 pm

    Paul nailed it:
    in 2026, it’s all about the motion that fits your exact ICP.
    What’s the biggest red flag you’ve seen in GTM pitches at GTMfund lately? This series is becoming must-listen for operators.
    keep it coming!

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Science & Technology

The VC Backing the American Dream with Manan Mehta, Unshackled Ventures

Immigrant founders have built some of the world’s most valuable companies, but many still face barriers that make it harder to get a startup off the ground. Visa restrictions, limited access to friends-and-family capital, shallow networks, and a venture industry built around pattern matching can keep promising founders from getting funded before they have a…

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Immigrant founders have built some of the world’s most valuable companies, but many still face barriers that make it harder to get a startup off the ground. Visa restrictions, limited access to friends-and-family capital, shallow networks, and a venture industry built around pattern matching can keep promising founders from getting funded before they have a chance to prove themselves.

In this episode of Build Mode () , host Isabelle Johannesen sits down with Manan Mehta, co-founder and managing partner of Unshackled Ventures, () to talk about why he believes immigrant founders represent one of venture capital’s biggest overlooked opportunities. Manan breaks down how Unshackled built an investment model designed to help founders navigate immigration barriers, why traditional VC pattern matching causes investors to miss potential outliers, and how his team evaluates founders at day zero—often before they have a product, customers, or traction. He also explains why the structural gaps that make some founders harder to fund may be exactly where investors should be looking for outsized returns.

They get into:

The four structural barriers immigrant founders face when starting companies in the U.S.

How Unshackled Ventures helps founders navigate visas while building their startups

Why VC’s reliance on pattern matching can cause investors to miss outlier founders

How Manan evaluates founders before they have a product, customers, or traction

The IQ, AQ, EQ, and SQ framework Unshackled uses to evaluate founder potential

Why resilience, lived experience, and a founder’s relationship to the problem can matter more than a polished pitch

Why structural gaps can create some of the biggest opportunities for investors

How founders without traditional networks can find alternative paths to early capital

Why founders should understand their personal “why” instead of trying to fit the traditional VC mold

Subscribe to Build Mode on Apple Podcasts () , Spotify () , or wherever you like to listen () . And watch the full videos on YouTube () . New episodes of Build Mode () drop every Thursday.

Chapters:

00:00 – Why VCs Miss Outlier Founders

01:45 – Why Manan Mehta Founded Unshackled Ventures

04:15 – The Problem With VC Pattern Matching

06:15 – The Friends-and-Family Gap for Immigrant Founders

08:18 – How Unshackled Helps Founders Navigate Visas

10:40 – Building a Startup in Today’s Immigration Environment

12:19 – Solving One of Unshackled’s Hardest Immigration Cases

14:39 – What the U.S. Stands to Lose16:59 – Raising Unshackled’s First Venture Funds

19:40 – Can You Start a Company on an H-1B Visa?

22:13 – How to Evaluate a Founder at Day Zero

28:30 – Measuring IQ, AQ, EQ, and SQ

30:26 – How Fear Drives VC Pattern Matching

33:01 – Why Structural Gaps Create Outlier Opportunities

35:14 – Finding Startup Capital Outside Traditional VC

38:09 – Why Founders Need to Understand Their “Why”

Hosted by Isabelle Johannesen. Produced and edited by Maggie Nye. Audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams.

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Science & Technology

The High Risk, High Reward Model of Backing Immigrant Founders l Build Mode

Immigrant founders have built some of the world’s most valuable companies, but many still face barriers that make it harder to get a startup off the ground. Visa restrictions, limited access to friends-and-family capital, shallow networks, and a venture industry built around pattern matching can keep promising founders from getting funded before they have a…

Published

on

Immigrant founders have built some of the world’s most valuable companies, but many still face barriers that make it harder to get a startup off the ground. Visa restrictions, limited access to friends-and-family capital, shallow networks, and a venture industry built around pattern matching can keep promising founders from getting funded before they have a chance to prove themselves.

In this episode of Build Mode, host Isabelle Johannesen sits down with Manan Mehta, co-founder and managing partner of Unshackled Ventures, to talk about why he believes immigrant founders represent one of venture capital’s biggest overlooked opportunities. Manan breaks down how Unshackled built an investment model designed to help founders navigate immigration barriers, why traditional VC pattern matching causes investors to miss potential outliers, and how his team evaluates founders at day zero—often before they have a product, customers, or traction. He also explains why the structural gaps that make some founders harder to fund may be exactly where investors should be looking for outsized returns.

Subscribe to Build Mode:
Apple Podcasts
Spotify
Wherever you like to listen
New episodes of Build Mode drop every Thursday.

Chapters:
00:00 – Why VCs Miss Outlier Founders
01:45 – Why Manan Mehta Founded Unshackled Ventures
04:15 – The Problem With VC Pattern Matching
06:15 – The Friends-and-Family Gap for Immigrant Founders
08:18 – How Unshackled Helps Founders Navigate Visas
10:40 – Building a Startup in Today’s Immigration Environment
12:19 – Solving One of Unshackled’s Hardest Immigration Cases
14:39 – What the U.S. Stands to Lose
16:59 – Raising Unshackled’s First Venture Funds
19:40 – Can You Start a Company on an H-1B Visa?
22:13 – How to Evaluate a Founder at Day Zero
28:30 – Measuring IQ, AQ, EQ, and SQ
30:26 – How Fear Drives VC Pattern Matching
33:01 – Why Structural Gaps Create Outlier Opportunities
35:14 – Finding Startup Capital Outside Traditional VC
38:09 – Why Founders Need to Understand Their “Why”

Hosted by Isabelle Johannesen. Produced and edited by Maggie Nye. Audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams.

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Science & Technology

Hands-on With Google’s New Pixel 11 Devices

Get a hands-on look at Google’s new Pixel 11 lineup, from the more durable Pro Fold, an updated new camera bar, and of course, a push for Gemini AI features.

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Get a hands-on look at Google’s new Pixel 11 lineup, from the more durable Pro Fold, an updated new camera bar, and of course, a push for Gemini AI features.

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