The Art of Persuasive Storytelling | Kelly Parker | TED

“Storytelling is one of the most powerful marketing and leadership tools there is,” says communications expert Kelly D. Parker. If you love watching TED Talks like this one, become a TED Member to support our mission of spreading ideas: Follow TED! X: Instagram: Facebook: LinkedIn: TikTok: The TED Talks channel features talks, performances and original…

Published

2 years ago

April 25, 2024

CYBER TECH TV

“Storytelling is one of the most powerful marketing and leadership tools there is,” says communications expert Kelly D. Parker.

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27 Comments

@-TheOracle-

April 25, 2024 at 11:27 am

Simple,,, speak to Trump’s voting base.

Reply
@MS-uf1fu

April 25, 2024 at 11:27 am

TED now has less topics to discuss Morality.

Reply
@dawnshire2069

April 25, 2024 at 11:28 am

Get organized your mind.

Reply
@jamesndukwe33

April 25, 2024 at 11:44 am

Good stories position us to be givers.

Beautiful presentation!

Reply
@GilesCuckow

April 25, 2024 at 11:50 am

That was a witty & well spoken story

Reply
@homewall744

April 25, 2024 at 12:04 pm

Lovely when manipulation, propaganda, disinformation, advertising are considered good, to effectively get others to change as you want by hearing their story.

Reply
@thegreyman1575

April 25, 2024 at 1:25 pm

I just went to Kent State today to try and get people to sign on for government positions. I come from a literary background. I cannot wait to use these techniques!!!

Reply
@ammar4992

April 25, 2024 at 2:06 pm

Gpu says true100%

Reply
@RussianMusic0212

April 25, 2024 at 2:30 pm

I’m still trying to figure out why a modern woman insists on speaking in old-school pulpit oratory ’70s jive affect qua rhythmic performative street rap cadence, like some graduate of the Queen Latifah MC Lyft finishing school for hoodrats in pastel suits; that’s a story I can’t overcome.

Reply
@noorullah3435

April 25, 2024 at 2:38 pm

Nice to improve English

Reply
@speakingsandra

April 25, 2024 at 2:39 pm

Charisma overtakes good story everytime, tho 🙂

Reply
@mikewendland4982

April 25, 2024 at 3:38 pm

More unimportant TED Talks!

Reply
@HWA8-gg2uj

April 25, 2024 at 7:08 pm

Holy guacamole I have a persuasive essay due on Monday

Reply
- @SuperintendentParklaneManor
  
  April 25, 2024 at 8:42 pm
  
  Good start of a magnificent story…
  
  How did it went?
  
  Reply
@concernedcitizen7385

April 25, 2024 at 7:21 pm

Protect your mind from background agenda-driven ‘stories’ and storytellers.

Reply
@kinsmed

April 25, 2024 at 7:36 pm

I don’t always commit 12minutes to a TED Talk, but I do want to be a good storyteller.
Kelly isn’t just presenting… she is connecting.

Reply
@phil3768

April 25, 2024 at 10:04 pm

Kelly tells a good story.

Reply
@cosmosstas

April 25, 2024 at 11:26 pm

flushy story

Reply
@Introvertman-hr2zm

April 26, 2024 at 1:24 am

Thanks for this type of listen bheviour you suggest me
Thanks for helping

Reply
@aidanlam5336

April 26, 2024 at 2:48 am

Ironic that her storytelling wasn’t interesting, specific nor well paced

Reply
@azxsys

April 26, 2024 at 3:51 am

I turned off paying attention after 1-2 minutes of listening.

Reply
@vinavitrianty6644

April 26, 2024 at 5:25 am

she’s so amazingg!!! definitely the best storyteller I’ve ever watched????

Reply
@horence2360

April 26, 2024 at 6:40 am

“Stories are proven to affect behavior!” — I love the message but I just remember that one moment where so many people just went, “I have no enemies” after that vinland saga scene.

Reply
@gamingwithkiwilatte3770

April 26, 2024 at 7:46 pm

38th

Reply
@ChristineEbadi

April 26, 2024 at 10:11 pm

❤

Reply
@simaliberdade2619

April 27, 2024 at 5:59 am

I loved this talk. I watched it more than twice to learn from it.
Essence:
1.understand your audience (specific)
2. Paint a picture using wording and images of your audience
3. Propose
Choose a good timing. You need to give, before you ask. So that, when your proposal comes, the ground is ready. The other is already waiting for your proposal.

Reply
@helenhouwen

April 29, 2024 at 5:51 pm

SO GOOD

Reply

Science & Technology

Investors Are Asking AI About Your Startup

What does ChatGPT say about your startup? Dr. Eike Gerhardt explains why founders should think about what LLMs will find when investors use AI to research their companies. Watch the full episode of Build Mode with Eike and Nephrogen founder Demetri Maxim for more advice on building a stronger investor pitch.

Published

19 hours ago

September 3, 2026

CYBER TECH TV

What does ChatGPT say about your startup?

Dr. Eike Gerhardt explains why founders should think about what LLMs will find when investors use AI to research their companies.

Watch the full episode of Build Mode with Eike and Nephrogen founder Demetri Maxim for more advice on building a stronger investor pitch.

Science & Technology

A PhD in Pitching Breaks Down a Startup Battlefield Pitch l Build Mode

There is no such thing as the perfect pitch. But you can get close by implementing a few research-backed methods to your delivery, deck, and message. In this episode of Build Mode, host Isabelle Johannesen sits down with Dr. Eike Gerhardt, who has aPhD in pitching and spent nearly a decade studying the science of…

Published

23 hours ago

September 3, 2026

CYBER TECH TV

There is no such thing as the perfect pitch. But you can get close by implementing a few research-backed methods to your delivery, deck, and message.

In this episode of Build Mode, host Isabelle Johannesen sits down with Dr. Eike Gerhardt, who has aPhD in pitching and spent nearly a decade studying the science of startup pitching before starting Autopoiesis Sciences. And he’s joined by Demetri Maxim, co-founder and CEO of Nephrogen, who came in second at TechCrunch Startup Battlefield 2025.

Together, they break down Demetri’s actual Startup Battlefield pitch to unpack what worked, what could be improved, and what research tells us about how investors respond to founders. Eike explains why credibility signals matter, how technical founders can simplify without oversimplifying, and why Q&A should be treated as a second pitch. Demetri shares how he learned to explain complex biotech to generalist investors, how redesigning his deck changed his confidence onstage, and what he would do differently today.
They also explore how body language and authenticity affect a pitch, how investor questions can reveal bias, and how founders can use AI to prepare for difficult Q&A.

Here are the studies mentioned in the episode:
Kanze, D., Huang, L., Conley, M. A., & Higgins, E. T. (2018). “We Ask Men to Win and Women Not to Lose: Closing the Gender Gap in Startup Funding.” Academy of Management Journal
Figge, P., Graf-Vlachy, L., König, A., Demann, F., & Diessner, M. (2025). “Shades of Grey or Black and White? How Entrepreneurs’ Use of Cognitively Complex Language Affects Investor Funding.” Entrepreneurship Theory and Practice
Clarke, J. S., Cornelissen, J. P., & Healey, M. P. (2019). “Actions Speak Louder than Words: How Figurative Language and Gesturing in Entrepreneurial Pitches Influences Investment Judgments.” Academy of Management Journal
Jiang, L., Yin, D., & Liu, D. (2019). “Can Joy Buy You Money? The Impact of the Strength, Duration, and Phases of an Entrepreneur’s Peak Displayed Joy on Funding Performance.” Academy of Management Journal.
Chen, X.-P., Yao, X., & Kotha, S. (2009). “Entrepreneur Passion and Preparedness in Business Plan Presentations: A Persuasion Analysis of Venture Capitalists’ Funding Decisions.” Academy of Management Journal
Zhu, L. Y., Young, M. J., & Bauman, C. W. (2024). “Linking Anxiety to Passion: Emotion Regulation and Entrepreneurs’ Pitch Performance.” Journal of Business Venturing
Allison, T. H., Davis, B. C., Webb, J. W., & Short, J. C. (2017). “Persuasion in Crowdfunding: An Elaboration Likelihood Model of Crowdfunding Performance.” Journal of Business Venturing
Clark, C. (2008). “The Impact of Entrepreneurs’ Oral ‘Pitch’ Presentation Skills on Business Angels’ Initial Screening Investment Decisions.” Venture Capital

Subscribe to Build Mode:
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New episodes of Build Mode drop every Thursday.

Bloomberg Technology

Uber, Wayve Unleash Supervised Robotaxis in London

Uber now lets you book a robotaxi in London — but you’ll still be joined by a human in the front seat. Olivia Solon explains why. ——– Like this video? Subscribe to Bloomberg Technology on YouTube: Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here: Get the…

Published

23 hours ago

September 3, 2026

CYBER TECH TV

Uber now lets you book a robotaxi in London — but you’ll still be joined by a human in the front seat.

Olivia Solon explains why.
——–
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Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:

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