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Taking a DTC brand to IRL stores with Gabi Lewis from Magic Spoon

Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon () co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his…

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Grab your spoon and a carton of milk because today on Found we’re talking to Magic Spoon () co-founder and CEO Gabi Lewis. Magic Spoon creates cereal flavors that play on our nostalgia for Fruit Loops and Cocoa Puffs with a grown-up high-protein twist. Dom and Becca talk with Gabi about how he and his co-founder prioritized product-market fit and found investors who didn’t think cereal was dead. They also talked about:

• What Gabi learned from his previous startup Exo which made cricket-protein bars and how he’s changing his leadership style at Magic Spoon
• Transitioning from being a solely DTC brand to in-store retailer () and how he’s learned to manage buyer relationships and store-to-store drama.
• How meticulously they develop new cereals and how they’ve incorporated customer feedback.

(0:00) Welcome Gabi Lewis

(1:45)  Magic Spoon TLDR

(3:38) Innovating in the food industry

(11:40) Managing DTC and IRL retail

(24:00) Acquisitions and competition

(28:15) Entrepreneurship, product development, and leadership evolution

(35:32) Outro with Becca and Dom

 

 

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcasts: Equity () and Chain Reaction () .

 

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There’s a simple way to increase your cat’s happiness, says animal behaviorist Nicky Trevorrow. She explains the importance of play for our feline friends — and for basically any species (looking at you, dog lovers!) — and shares specific, actionable strategies to boost your cat’s mental and physical health.

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Meet the Flying, Swimming Robot Inspired by Aquatic Birds | What The Future

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#robot #robotics #birds #aquaticbirds #science #innovation #research

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