Connect with us

Scaling a DTC toy business with Sandra Oh Lin from KiwiCo

In this week’s episode of Found, KiwiCo () ’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded…

Published

on

In this week’s episode of Found, KiwiCo () ’s Sandra Lin talks about building a STEM-focused toy business. She explains the importance of inspiring creativity in kids, the company’s massive growth to 50 million crates delivered, and how she sought out feedback from parents and kids alike. They also discuss how the company recently expanded from and online-only DTC to selling in brick and mortar stores. 

00:00 – Introduction 
01:24 – The Story Behind KiwiCo: From Idea to Business
04:53 – Turning an Idea into a Marketable Product
06:32 – Testing and Feedback Beyond the Bay Area
10:00 – Early Marketing Strategies and Organic Growth
15:50 – Expanding into Retail and New Channels
16:06 – The Product Development Process at KiwiCo
21:27 – Fundraising and Navigating the Venture Capital Path
25:51 – Balancing Entrepreneurship with Family Life
31:01 – Early Challenges and Lessons Learned
35:08 – What’s Next for KiwiCo

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity () .

 

Connect with us:

• On Twitter ()
• On Instagram ()
• Via email: found@techcrunch.com

Continue Reading
Advertisement
1 Comment

1 Comment

  1. @gtleshow

    October 10, 2024 at 12:18 pm

    Such an inspiring conversation with Sandra Oh Lin! Her insights on scaling KiwiCo and navigating the challenges of a DTC toy business are pure gold. Loved hearing about the focus on creativity and STEM—truly making a difference in kids’ learning.

Leave a Reply

Your email address will not be published. Required fields are marked *

People & Blogs

If you think everyone is starting to sound like ChatGPT, you’re not wrong #TEDTalks

Algorithms and AI don’t just show us reality — they warp it in ways that benefit platforms built to exploit people for profit, says etymologist Adam Aleksic. From ChatGPT influencing our word choices to Spotify turning a data cluster into a new musical genre, he reveals how new technology subconsciously shapes our language, trends and…

Published

on

Algorithms and AI don’t just show us reality — they warp it in ways that benefit platforms built to exploit people for profit, says etymologist Adam Aleksic. From ChatGPT influencing our word choices to Spotify turning a data cluster into a new musical genre, he reveals how new technology subconsciously shapes our language, trends and sense of identity. “These aren’t neutral tools,” he says, encouraging us to constantly ask ourselves: How am I being influenced?

Continue Reading

Science & Technology

Lightspeed’s Strategy For Reaching Founders Beyond X

“If you can build credibility and trust even when they’re still on Instagram and TikTok…you’re already getting in front of them before they’ve migrated to the tech Twitter world.” Lightspeed’s Claire Zau and Josh Machiz tell Equity host Dominic-Madori Davis all about courting the “tech curious” early, on this week’s Equity podcast.

Published

on

“If you can build credibility and trust even when they’re still on Instagram and TikTok…you’re already getting in front of them before they’ve migrated to the tech Twitter world.”

Lightspeed’s Claire Zau and Josh Machiz tell Equity host Dominic-Madori Davis all about courting the “tech curious” early, on this week’s Equity podcast.

Continue Reading

Bloomberg Technology

Warsh’s Next Moves & Situational Awareness’ New Bet | Bloomberg Businessweek Daily 8/6/2026

Economics and Policy Correspondent Mike McKee & Senior Federal Reserve Reporter Enda Curran react to reports regarding President Trump’s relationship and communications with Fed Chair Kevin Warsh, plus a preview of July payrolls dropping Friday. Then, Bloomberg Hedge Fund Reporter Hema Parmar reports what $400 Million bet Situational Awareness made in its return back to…

Published

on

Economics and Policy Correspondent Mike McKee & Senior Federal Reserve Reporter Enda Curran react to reports regarding President Trump’s relationship and communications with Fed Chair Kevin Warsh, plus a preview of July payrolls dropping Friday. Then, Bloomberg Hedge Fund Reporter Hema Parmar reports what $400 Million bet Situational Awareness made in its return back to investing. Plus, Bloomberg Intelligence’s Global Head of Technology Research Mandeep Singh talks Alphabet’s potentially $25 Billion bond sale.

Chapters
00:00:00 Bloomberg Businessweek Daily
00:01:43 SpaceX Lockup Day & AI Spending
00:03:21 Market Update: Oil Rises, Stocks Slip
00:05:24 Trump’s Calls with Fed Chair Kevin Warsh
00:06:04 Inside the White House–Fed Communications
00:07:13 Presidential Pressure & Fed Independence
00:08:52 Will Trump and Warsh’s Honeymoon Last?
00:11:27 Jobs Report, Inflation & Jackson Hole
00:15:03 Labor Market Uncertainty
00:17:17 Biggest Risks Facing the Economy
00:20:31 Situational Awareness Returns to Investing
00:21:21 Hedge Fund Rebuild After Near Collapse
00:24:24 Citadel’s Windfall from the Rescue Deal
00:27:22 AI Investing, Leverage & Hedge Fund Risk
00:34:20 Alphabet’s $25 Billion AI Bond Sale
00:35:27 Why Big Tech Needs More Debt
00:38:32 Where AI Spending Is Paying Off
00:39:12 When Will AI Deliver ROI?
00:40:28 Google’s AI Leadership Shake-Up
00:44:39 Stock Movers: Sandisk, Datadog & Honeywell Aerospace
——–
More on Bloomberg Television and Markets

Like this video? Subscribe and turn on notifications so you don’t miss any videos from Bloomberg Markets & Finance:
Visit for business news & analysis, up-to-the-minute market data, features, profiles and more.

Connect with Bloomberg Television on:
X:
Facebook:
Instagram:

Connect with Bloomberg Business on:
X:
Facebook:
Instagram:
TikTok:
Reddit:
LinkedIn:

More from Bloomberg:
Bloomberg Radio:

Bloomberg Surveillance:
Bloomberg Politics:
Bloomberg Originals:

Watch more on YouTube:
Bloomberg Technology:
Bloomberg Originals:
Bloomberg Quicktake:
Bloomberg Espanol:
Bloomberg Podcasts:

Continue Reading

Trending