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Investing in people first with Contrary and AtoB

It’s been tough to raise funds in the last few years for most sectors, and most VCs will tell you that a startup needs to have a killer product-market fit before getting that check. But Eric Tarczynski of Contrary Capital believes in investing in people over businesses, and the wisdom to this approach has been…

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It’s been tough to raise funds in the last few years for most sectors, and most VCs will tell you that a startup needs to have a killer product-market fit before getting that check. But Eric Tarczynski of Contrary Capital believes in investing in people over businesses, and the wisdom to this approach has been proven out with AtoB.

AtoB actually started out as something akin to Uber for buses, but due to the strength of the founding team, the company was able to quickly pivot and become a platform that’s more like Stripe for transportation. It’s an integrated financial platform that’s based around the core product of a fuel card for truckers. Since founding in September 2019, AtoB has scaled to a network of 25,000 businesses and 100,000 truck drivers in the U.S. To give you an idea of how huge this potential market is, Harshita Arora, co-founder of the company, says she thinks AtoB has captured around 5% of the market share in the U.S. and can already project for $100 million in revenue.

Arora herself actually presents as the perfect example of why VCs might want to find the gems of the world and let them do their thing. Born and raised in India, the now 21-year-old founder dropped out of school when she was 14 for more challenging pursuits. At 16, she founded the Crypto Price Tracker, which became an App Store hit and was acquired by Redwood City Ventures in 2018. In a startup world that has been defined by the so-called Boy Genius (AKA a hoodie-clad MIT dropout at whom VCs have historically thrown billions of dollars), Arora represents the future of investing in the next generation of Girl Geniuses.

We hosted Arora and Tarczynski on TechCrunch Live to discuss why VCs should invest in people over businesses, red and green flags of founding teams, AtoB’s journey of building a product based on trucker pain points and more.

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3 Comments

3 Comments

  1. ???? BUY YOUTUBE VIEWS ???? Link in Bio

    March 22, 2023 at 5:22 pm

    This video is on Point!

  2. Fernando Lorenzo

    March 24, 2023 at 10:37 am

    I worked with Harshita to develop an app that leverages AI and biology before as project manager. I’m proud of what she accomplished since then!

    • ruby villarubia

      March 27, 2023 at 4:29 am

      thank you❤

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Bloomberg Technology

Exploring AI Investment Opportunities Beyond Mega-Cap Tech Giants

Lori Keith, Parnassus Investments portfolio manager and senior analyst, says megacaps are not the only way to play the AI boom. She shares where she sees opportunities in mid-caps — from the companies powering the buildout to those using AI to boost productivity. She joins Ed Ludlow on “Bloomberg Tech.” ——– Like this video? Subscribe…

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Lori Keith, Parnassus Investments portfolio manager and senior analyst, says megacaps are not the only way to play the AI boom. She shares where she sees opportunities in mid-caps — from the companies powering the buildout to those using AI to boost productivity. She joins Ed Ludlow on “Bloomberg Tech.”
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Your watch might be your new doctor’s assistant #TEDTalks

Genome researcher Michael Snyder believes health wearables, such as smart watches and glucose monitors, can transform medicine, shifting from reactive to predictive. (In fact, he’s such a big fan of these devices that he wears eight of them every single day.) From spotting an illness days before symptoms appear to helping prevent the onset of…

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Genome researcher Michael Snyder believes health wearables, such as smart watches and glucose monitors, can transform medicine, shifting from reactive to predictive. (In fact, he’s such a big fan of these devices that he wears eight of them every single day.) From spotting an illness days before symptoms appear to helping prevent the onset of diabetes, learn why the future of health care may be on your wrist.

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Science & Technology

The VC Backing the American Dream with Manan Mehta, Unshackled Ventures

Immigrant founders have built some of the world’s most valuable companies, but many still face barriers that make it harder to get a startup off the ground. Visa restrictions, limited access to friends-and-family capital, shallow networks, and a venture industry built around pattern matching can keep promising founders from getting funded before they have a…

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Immigrant founders have built some of the world’s most valuable companies, but many still face barriers that make it harder to get a startup off the ground. Visa restrictions, limited access to friends-and-family capital, shallow networks, and a venture industry built around pattern matching can keep promising founders from getting funded before they have a chance to prove themselves.

In this episode of Build Mode () , host Isabelle Johannesen sits down with Manan Mehta, co-founder and managing partner of Unshackled Ventures, () to talk about why he believes immigrant founders represent one of venture capital’s biggest overlooked opportunities. Manan breaks down how Unshackled built an investment model designed to help founders navigate immigration barriers, why traditional VC pattern matching causes investors to miss potential outliers, and how his team evaluates founders at day zero—often before they have a product, customers, or traction. He also explains why the structural gaps that make some founders harder to fund may be exactly where investors should be looking for outsized returns.

They get into:

The four structural barriers immigrant founders face when starting companies in the U.S.

How Unshackled Ventures helps founders navigate visas while building their startups

Why VC’s reliance on pattern matching can cause investors to miss outlier founders

How Manan evaluates founders before they have a product, customers, or traction

The IQ, AQ, EQ, and SQ framework Unshackled uses to evaluate founder potential

Why resilience, lived experience, and a founder’s relationship to the problem can matter more than a polished pitch

Why structural gaps can create some of the biggest opportunities for investors

How founders without traditional networks can find alternative paths to early capital

Why founders should understand their personal “why” instead of trying to fit the traditional VC mold

Subscribe to Build Mode on Apple Podcasts () , Spotify () , or wherever you like to listen () . And watch the full videos on YouTube () . New episodes of Build Mode () drop every Thursday.

Chapters:

00:00 – Why VCs Miss Outlier Founders

01:45 – Why Manan Mehta Founded Unshackled Ventures

04:15 – The Problem With VC Pattern Matching

06:15 – The Friends-and-Family Gap for Immigrant Founders

08:18 – How Unshackled Helps Founders Navigate Visas

10:40 – Building a Startup in Today’s Immigration Environment

12:19 – Solving One of Unshackled’s Hardest Immigration Cases

14:39 – What the U.S. Stands to Lose16:59 – Raising Unshackled’s First Venture Funds

19:40 – Can You Start a Company on an H-1B Visa?

22:13 – How to Evaluate a Founder at Day Zero

28:30 – Measuring IQ, AQ, EQ, and SQ

30:26 – How Fear Drives VC Pattern Matching

33:01 – Why Structural Gaps Create Outlier Opportunities

35:14 – Finding Startup Capital Outside Traditional VC

38:09 – Why Founders Need to Understand Their “Why”

Hosted by Isabelle Johannesen. Produced and edited by Maggie Nye. Audience development led by Morgan Little. Special thanks to the Foundry and Cheddar video teams.

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