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How Midi raised millions for a menopause-focused platform with Joanna Strober from Midi

Most OBGYNs are not specifically trained in menopause, which means that women are left to suffer through their symptoms on their own. This week’s guest on Found is looking to change that. Joanna Strober is the CEO and founder of Midi, a virtual healthcare platform () built specifically for women in midlife staffed with healthcare…

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Most OBGYNs are not specifically trained in menopause, which means that women are left to suffer through their symptoms on their own. This week’s guest on Found is looking to change that. Joanna Strober is the CEO and founder of Midi, a virtual healthcare platform () built specifically for women in midlife staffed with healthcare providers specifically trained to care for people going through perimenopause and menopause.

In this conversation they cover:

• Why there is such a wide gap in care for women’s health and the negligent studies that are partly to blame
• Working with employers and insurance companies to make sure that their services are covered under insurance
• How the Midi team has raised $100 million despite many investors not understanding the potential market for care for women in midlife

(0:00) Introduction

(1:27) Midi and Joanna’s background

(4:38) The care gap

(7:12) Building out research-based care protocols

(10:00) Demand for menopause care

(13:28) Joanna’s previous founder experience

(17:04) Learnings from starting in VC

(19:33) Building out the Midi team

(22:56) Working with employers and insurance companies

(24:50) Launching in 50 states

(28:59) Fundraising experience

Found posts every Tuesday. Subscribe on Apple () , Spotify () or wherever you listen to podcasts () to be alerted when new episodes drop. Check out the other TechCrunch podcast: Equity () .

 

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• Via email: found@techcrunch.com

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CNET

Watch Made by Google on Aug. 12 on CNET

We’ve got some theories on what Trevor Noah will help the brand announce this Wednesday at the Made By Google event (namely, the Pixel 11.) CNET Senior Mobile Editor Mike Sorrentino unfolds his thoughts. Watch live with us on August 12 right here on YouTube. Video Credits: Host: Mike Sorrentino Scripted by: Mike Sorrentino Videographer:…

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August 8, 2026

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We’ve got some theories on what Trevor Noah will help the brand announce this Wednesday at the Made By Google event (namely, the Pixel 11.) CNET Senior Mobile Editor Mike Sorrentino unfolds his thoughts. Watch live with us on August 12 right here on YouTube.

Video Credits:
Host: Mike Sorrentino
Scripted by: Mike Sorrentino
Videographer: Carly Marsh
Video Editor: Dillon Payne

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People & Blogs

Spider-Man shoots webs + flies through NYC, but it’s his human traits that make him memorable #TED

As the creator of a large chunk of the Marvel Universe, Stan Lee knows a thing or two about conjuring new superheroes from thin air.

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August 8, 2026

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As the creator of a large chunk of the Marvel Universe, Stan Lee knows a thing or two about conjuring new superheroes from thin air.

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“To My Bones” / “As the River Flows” / “In Dictum” | Wallis Bird | TED

Musician Wallis Bird performs three genre-bending songs with carefully crafted lyrics that weave themes of grief and societal struggle. The result is raw, roaring and deeply moving. (With singer Tracey Kelleher and followed by a note from TED guest curator Jacob Collier) (Recorded at TED2026 on April 15, 2026) Join us in person at a…

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August 8, 2026

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Musician Wallis Bird performs three genre-bending songs with carefully crafted lyrics that weave themes of grief and societal struggle. The result is raw, roaring and deeply moving. (With singer Tracey Kelleher and followed by a note from TED guest curator Jacob Collier) (Recorded at TED2026 on April 15, 2026)

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The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

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