Bloomberg’s Ed Ludlow is live from Apple Park in Cupertino for what could be the iPhone maker’s most consequential product launch in years. John Ternus is making his first major public appearance as Apple CEO and all eyes are on Apple’s highly anticipated first foldable iPhone, marking the biggest change to the iPhone’s form factor in almost 20 years.
00:00:00 – Bloomberg Tech Begins
00:01:10 – Mark Gurman, Bloomberg News
00:03:13 – Mike McKee, Bloomberg News
00:06:13 – Carolina Milanesi, Creative Strategies
00:12:16 – Mike McKee, Bloomberg News
00:15:36 – Nicole Peng, Omdia
00:22:25 – Ronan Martin, Bloomberg News
00:25:02 – Mike McKee, Bloomberg News
00:26:53 – Carmen Reinicke, Bloomberg News
00:28:17 – Nabila Popal, IDC
00:33:46 – Mike Shepard, Bloomberg News
00:37:31 – Abigail Denburg, Covenant
00:42:35 – Chris Welch, Bloomberg News
——–
“Bloomberg Technology” is our daily news program focused exclusively on technology, innovation and the future of business hosted by Ed Ludlow from San Francisco and Caroline Hyde in New York.
Like this video? Subscribe and turn on the notifications for Bloomberg Technology on YouTube:
Watch the latest full episodes of “Bloomberg Technology” with Caroline Hyde and Ed Ludlow here:
Get the latest in tech from Silicon Valley and around the world here:
Follow Ed Ludlow on Twitter here:
Follow Caroline Hyde on Twitter here:
Connect with us on…
Twitter:
Facebook:
Instagram:
@MokkaMatti
September 9, 2026 at 2:22 pm
😴💤💤💤💤💤💤
@KristopherErtmer
September 9, 2026 at 2:55 pm
🍏
TYPE KRIS ERTMER INTO YOUTUBE TO SEE A TESLA APPLE CAR WORTH TRILLIONS OF DOLLARS OF ADDED VALUE TO BOTH TESLA AND APPLE.
@andymac3107
September 9, 2026 at 6:34 pm
Nabila seems like AI with a weird twitch…. or is it just me? …. Mike has always had the same sort of twitch…….LOL.
@edmundlively8137
September 9, 2026 at 9:18 pm
The foldable phone is merely a more expensive form of the flip phone
😃😃😃😃