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OpenAI goes all in with Jony Ive as Google plays AI catchup

OpenAI just made its biggest acquisition yet () , scooping up Jony Ive and Sam Altman’s secretive device startup, io, in a $6.5 billion all-equity deal. Ive, the legendary designer behind the iPhone and other iconic Apple products, will now lead creative and design work at OpenAI through his firm LoveFrom. The goal? To take…

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OpenAI just made its biggest acquisition yet () , scooping up Jony Ive and Sam Altman’s secretive device startup, io, in a $6.5 billion all-equity deal. Ive, the legendary designer behind the iPhone and other iconic Apple products, will now lead creative and design work at OpenAI through his firm LoveFrom. The goal? To take AI “beyond the screen” and build a new generation of AI-powered consumer devices.

Beyond the tech, there’s a clear narrative play here. OpenAI is framing Altman as the Jobs-esque visionary and Ive as the design genius who makes it all real. Social media had a field day with the staged buddy shots of the duo, but the messaging is hard to miss: Take the iPhone launch, and make it AI.

Today, on TechCrunch’s Equity () podcast, hosts Kirsten Korosec, Max Zeff, and Anthony Ha unpack the deal, dive into AI wearables, and discuss more of this week’s tech headlines.

Listen to the full episode to hear about:

•

Max’s inside scoop from Google I/O () : the return of Google Glass () and developers’ reactions to Google’s AI-powered search upgrades

•

Luminar drama () from layoffs to CEO step downs and the lidar startup’s potential $200 million fundraising effort

•

23andMe () ’s second life, and what the company’s new buyer plans to do with users’ DNA data

Equity will be back next week, so don’t miss it!

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. 

Subscribe to us on Apple Podcasts () , Overcast () , Spotify () and all the casts. You also can follow Equity on X () and Threads () , at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here () .

Credits: Equity is produced by Theresa Loconsolo with editing by Kell. We’d also like to thank TechCrunch’s audience development team. Thank you so much for listening, and we’ll talk to you next time.

Learn more about your ad choices. Visit megaphone.fm/adchoices ()

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CNET

I Played With Apple’s New iPhones. Here’s What Surprised Me Most | One More Thing

Spending time with the iPhone Duo and iPhone 18 Pro has Bridget Carey rethinking what’s important in an iPhone upgrade. She breaks down the standout Duo features, what the crease is really like, and the questions she has for the future of Apple Watch and the next era of Apple. You can find the products…

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September 11, 2026

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Spending time with the iPhone Duo and iPhone 18 Pro has Bridget Carey rethinking what’s important in an iPhone upgrade. She breaks down the standout Duo features, what the crease is really like, and the questions she has for the future of Apple Watch and the next era of Apple.

You can find the products mentioned in this video linked below
Apple iPhone 17, US Version, 256GB, eSIM, Mist Blue- Unlocked (Renewed)
*Cnet may get commission on this offer.

Read more about it on CNET.com
I Tried the iPhone 18 Pro’s New Deluxe Camera and Shot Photos With Starbursts
Planning to Get the iPhone Duo or iPhone 18 Pro? Turn Off This Setting on Your Old Device First

Timecode Chapters:
0:00 Apple’s new iPhone Tricks
0:14 Reporting from the iPhone Event at Apple Park
0:19 Opening and Closing the iPhone Duo
0:28 Big changes coming to iPhone
0:38 John Ternus has One More Thing
0:46 Bridget Carey’s iPhone Duo event experience
1:03 iPhone Duo
1:14 Taking video on iPhone Duo
1:37 Smart Take on iPhone Duo
2:04 Snoopy comes to iPhone Duo
2:21 iPhone Duo crease
2:41 Hidden camera behind iPhone Duo screen
2:51 iPhone Duo size
3:11 iPhone Duo cases
3:28 MagSafe on iPhone Duo
3:34 iPhone 18 Pro updates
4:07 Aperture on iPhone 18 Pro
4:42 Apple Watch changes
4:43 Apple Watch audio intelligence, recording, transcribing
5:20 New Apple Watch sensor
5:33 New Apple iPhone and Apple Watch accessories
5:47 One More Tip to help cover the cost of your new iPhone
5:56 Get the most money for your iPhone trade-in
6:18 Let us know in the comments what you want to see from One More Thing

Video Credits:
Host: Bridget Carey
Scripted by: Bridget Carey
Producer: Carly Marsh
Camera: Celso Bulgatti, Bridget Carey
Video Editor: Carly Marsh
Thumbnail Designer: Tharon Green

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#iphone #apple #foldableiphone #iphoneduo

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CNET

Unboxing the $149 AirPods 5 with Wireless Charging Case

Apple announced the new AirPods 5 base model will remain at $129, but the step-up $149 model with a wireless charging case and Find My speaker might be more your style. Both will have active noise cancellation (ANC), which is an upgrade from the AirPods 4. Let’s unbox them with CNET executive editor David Carnoy.…

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September 10, 2026

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Apple announced the new AirPods 5 base model will remain at $129, but the step-up $149 model with a wireless charging case and Find My speaker might be more your style. Both will have active noise cancellation (ANC), which is an upgrade from the AirPods 4. Let’s unbox them with CNET executive editor David Carnoy. #apple #appleevent #airpods #unboxing #airpods5

Add CNET as a trusted news source
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Check out CNET’s Amazon Storefront:
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Science & Technology

Robotics Won’t Have a “ChatGPT Moment”

Mbodi co-founder Xavier Chi says there’s a fundamental difference between the two technologies: robotics doesn’t have an internet of data to learn from. Instead, he expects the robotics revolution to happen one real-world deployment at a time. Watch the full episode:

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September 10, 2026

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Mbodi co-founder Xavier Chi says there’s a fundamental difference between the two technologies: robotics doesn’t have an internet of data to learn from.
Instead, he expects the robotics revolution to happen one real-world deployment at a time.

Watch the full episode:

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