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How Mark Rober Hides “Science Vegetables” in Viral Videos | ReThinking with Adam Grant

If you don’t know @MarkRober, your kids do. He’s best known for his viral engineering feats — like creating an obstacle course for squirrels, designing glitter bombs to get revenge on package thieves and building the world’s largest Nerf gun. Before launching YouTube’s most followed science channel, he was a NASA engineer, and he now…

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If you don’t know @MarkRober, your kids do. He’s best known for his viral engineering feats — like creating an obstacle course for squirrels, designing glitter bombs to get revenge on package thieves and building the world’s largest Nerf gun. Before launching YouTube’s most followed science channel, he was a NASA engineer, and he now runs his own company, @CrunchLabs, designing monthly STEM subscription boxes that teach kids how to think, build, play and solve like engineers. In this episode of the “ReThinking with Adam Grant” podcast, Mark joins Adam to share his secrets to online engagement, his storytelling techniques and how to apply the scientific method to everyday life. They also discuss the importance of feeling ownership of your work, the case for sending humans to Mars and how they’ve rethought their approaches to parenting.

Check out the transcript for this episode at and listen to more episodes of “ReThinking with Adam Grant” at

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10 Comments

10 Comments

  1. @takielddine9901

    December 10, 2024 at 7:08 am

    Free Free Palestine 😢

    Reply

    • @alhassanboulasri766

      December 10, 2024 at 7:35 am

      Free

      Reply

    • @rhaegartargaryen9315

      December 10, 2024 at 8:41 am

      From H ammas.

      Reply

  2. @sooma-ai

    December 10, 2024 at 7:11 am

    Mark Rober discusses his approach to creating viral science videos, his time at NASA, the importance of critical thinking, and his views on space exploration. He shares insights on storytelling, engineering mindsets, and balancing parenting with his work.

    Reply

  3. @ShilpaNM-p9w

    December 10, 2024 at 8:17 am

    0:23 😇

    Reply

  4. @STEAMerBear

    December 10, 2024 at 8:38 am

    The “laws” of physics are merely those principles which have transitioned from hypothesis to very well established theories. Newton’s laws were both extended and superseded by Einstein’s work. Science is not immutable. Pure logic MIGHT be, but I can’t even look backwards from the end of time to claim that. Science, math and engineering are a constantly expanding foam comprised of bubbles of our best understanding. Some bubbles burst, leaving voids. Other bubbles merge. Tiny new ones are constantly forming. They become elastic or rigid and closed or open celled based on many factors including the personalities that gave rise to, nurtured, stabilized and perhaps fossilized them. This makes some areas of science much more tolerant to change than others. Mathematics embraces new bubbles—party time—but generally HATES those who dare attack ANY solidified—espexially useful—ones.

    I anticipate AI will upend this model, creating a seemingly uniform, quantum foam of concepts in which every idea is constantly evaluated against every other one. From our perspective it will become “never wrong,” but we should work to understand it must never fall prey to the human proclivity for all-or-nothing thinking lest it stop error checking. I might always personally believe that a+b always equals b+a, but a single counterexample is a bubble factory and knowing the details is a far richer realm than the my certainty of a fallacy. Perhaps we are all Dunning-Kruger monsters, piously averting our attention from inconvenient data and labeling confusing results as unrigorous, poorly designed, etc..

    Reply

  5. @richardschnoor6995

    December 10, 2024 at 8:41 am

    i would buy a box for a struggling engineer-to-be
    how?

    Reply

    • @riuphane

      December 10, 2024 at 10:05 am

      If you’re referring to either of Mark’s boxes, check literally any of his videos and he has ads for it. My daughter actually loves the Crunch Labs boxes and I’m considering the Hack Pack boxes.

      Reply

  6. @felixccaa

    December 10, 2024 at 11:06 am

    u lost me completely with Your irational judgment of astrology since u proved u have completely no idea what astrology is about – I thought Mark had some interesting points – but I’m not interested any longer to finish watching, so I stop here

    Reply

  7. @thegeoffree

    December 10, 2024 at 11:32 am

    Adam i love your work going back about 8 years now

    But you do believe things withiut evidence to support them. Your take on the belief in astrology and beliefs on the moon landing, 9/11, and vaccines shows how you believe things without evidence

    You should look a little closer at these 3 points and maybe “re think” it all

    What we definitely know to be 100% true is a short list

    Reply

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