5 Steps to Building a Personal Brand You Feel Good About | The Way We Work, a TED series

Whether you realize it or not, you have a personal brand, says social entrepreneur Marcos Salazar — and you have the power to shape what it is. Here’s how you can create a brand that captures who you are, who you’d like to be and how you want to make an impact on the world.…

Published

3 years ago

April 5, 2023

CYBER TECH TV

The Way We Work is a TED original video series where leaders and thinkers offer practical wisdom and insight into how we can adapt and thrive amid changing workplace conventions. Made possible with the support of Upwork. Visit for more!

Visit to get our entire library of TED Talks, transcripts, translations, personalized talk recommendations and more.

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less). Look for talks on Technology, Entertainment and Design — plus science, business, global issues, the arts and more. You’re welcome to link to or embed these videos, forward them to others and share these ideas with people you know.

Become a TED Member:
Follow TED on Twitter:
Like TED on Facebook:
Subscribe to our channel:

TED’s videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with our TED Talks Usage Policy . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), please submit a Media Request at

#TheWayWeWork #Upwork

Related Topics:

35 Comments

Anna

April 5, 2023 at 10:33 am

This video is inspiring and motivational

Reply
BananappIeboy

April 5, 2023 at 10:34 am

The first 2 comments are bots.

Reply
Namulema zulaika

April 5, 2023 at 10:34 am

Who you are is evolving every day. Take care of yourself by tending to the basics. Sleep, hydration, nutrition, movement, rest, breathing, and gratitude. Keep to these tiny steps, and over time, you will emerge with a tremendous body of wisdom. Your vista is expanding, not just here across the Fabulous landscape, but for who you are in the world.

Reply
Aaron Sutton

April 5, 2023 at 10:37 am

It’s unfortunate that people are incentivized to think this way. Don’t worry about what other people think about you, or try to construct an image or brand. Just be your authentic self. Don’t listen to fools like this.

Reply
- Sandra Devlin
  
  April 6, 2023 at 1:50 am
  
  Like who?
  
  Reply
Pasquotank paranormal

April 5, 2023 at 10:42 am

I think i dont care lol. My life is lived here in reality and not online. This isnt talking about a business but stroking your own ego.

Reply
Sean Markham

April 5, 2023 at 10:43 am

I built my brand with CumHammer and I’ve never been happier! I’m an outdoorsy, progressive, narcissistic, victim.

Reply
Omeir Qureshi

April 5, 2023 at 10:45 am

This video should be named: How to be like everyone else or how to be Another NPC.

Reply
ARTIFICIAL INTELLIGENCE n Money Based All

April 5, 2023 at 10:54 am

We are here together and can be more than a individual person in the World. Together we are humans and keep us safe

Reply
ARTIFICIAL INTELLIGENCE n Money Based All

April 5, 2023 at 11:05 am

I will make the other happy publishing my Best Travel ????? Or I will be more social collaborative by showing me facing my hard time and that life is not so “easy” and that we need effort and lucky to be able to have a little more comfortable ?

Reply
ARTIFICIAL INTELLIGENCE n Money Based All

April 5, 2023 at 11:07 am

Buda said: I am happy Inside . Just close my eyes and the lights comes

Reply
- Sandra Devlin
  
  April 6, 2023 at 1:49 am
  
  I like that ty
  
  Reply
drummer265

April 5, 2023 at 1:00 pm

This talk sponsored by CumHammer from this season of South Park?

Reply
BunnyOfDoom

April 5, 2023 at 1:35 pm

People who come up with “brands” for themselves sell douche????

Reply
kevinth66

April 5, 2023 at 2:51 pm

This is nothing but capitalist propaganda and needs to stop. We are individual PEOPLE, not “brands.”

Reply
Setiawan

April 5, 2023 at 4:17 pm

Love this. I want to reconstruct my self-brand then this came out. Thanks TED

Reply
Ligia Sommers

April 5, 2023 at 4:47 pm

Excellent thank you ????????????✨????????

Reply
Cleisthenes

April 5, 2023 at 8:14 pm

If Southpark taught me anything, you have to always include “victim” as part of your personal brand.

Reply
- Marketing for Transaction Coordinators
  
  April 5, 2023 at 9:03 pm
  
  I don’t understand. Does he talk about that in the video? I may have not gotten to that point yet.
  
  Reply
- Superior Mobile by 13 Fabrication & Personalization
  
  April 6, 2023 at 12:18 pm
  
  South Park is brilliance.
  
  Reply
Mark Serrano

April 5, 2023 at 8:35 pm

If you are not in the cial market space right now, you are in a huge mistake. I understand that it could be due to ignorance, but if you want to make your money work for you, prevent inflation from eroding your savings, build generational wealth, and cultivate good habits and financial knowledge, you must be in the market.

Reply
- Dennis Benitez
  
  April 5, 2023 at 9:05 pm
  
  Investing in Stocks and Forex is the wisest, it’s a place where millionaires and future billionaires come to get inspired. If you’ve not been involved in any you’re missing out. Most
  importantly If you know how to trade you can make a ton of mnoney no matter where you find yourself
  
  Reply
- Dennis Benitez
  
  April 5, 2023 at 9:05 pm
  
  Job will pay your bills, business will make you rich but investment make and keep you wealthy, the future is inevitable
  
  Reply
- Faye Costa
  
  April 5, 2023 at 9:13 pm
  
  Bitcoin is the best coin to invest in fast rising and if you are lucky to have a good broker then I believe you have absolutely nothing to worry about because you are in for a finicial uplift
  
  Reply
- Faye Costa
  
  April 5, 2023 at 9:13 pm
  
  As a beginner who don’t understand how Bitcoin trade/forex trading really works and you really want to make profit from it. I will advise you to first start working with a professional broker.
  
  Reply
- Klemens Rothman
  
  April 5, 2023 at 9:24 pm
  
  @Faye Costa How can someone know a professional account manager that is trustworthy when legit once are hard to find this days in
  
  Reply
- Vicki Larson
  
  April 6, 2023 at 12:08 am
  
  She gives her client attention and bring them together to understand how their trade is going
  
  Reply
- Alissa Bryant
  
  April 6, 2023 at 12:13 am
  
  When I saw testimonies all over the place I thought it was all made up stories till I saw my next door neighbor sharing her testimony I was convinced and said let me try her out. I don’t regret the move I made because I invested my money with the right person
  
  Reply
- Alissa Bryant
  
  April 6, 2023 at 12:13 am
  
  I started my investment with $4000 and I was so very surprised when I withdraw $38000 after trading with her company
  
  Reply
- Rachael Herman
  
  April 6, 2023 at 12:18 am
  
  I’m from Germany I used to take loan from the bank for surviver but after trading with expert Mrs Olivera Jane Khumalo, she changed my financial status for real.
  
  Reply
- Rachael Herman
  
  April 6, 2023 at 12:18 am
  
  I remember friends calling me crazy when I started but now I shut up them with my four figure weekly return.
  
  Reply
LoveBurrito

April 5, 2023 at 9:41 pm

This makes me want to die

Reply
Pat Akbari

April 6, 2023 at 2:13 am

از باور خود و خانواده از بودن تفاوت در همین یک هر دانه از ادم ها تا 5قاره که هر کدام هستند اعضای این پیکر یا خانواده انی که غزذپیکرم بالا نشین و دستور را بر اعضای پیحر خود می نشاند هست رهبرم و پرودجارم هست عاج سرم و تمام فکر و خیالم .نباشد فرق یا با بودن تفاوت بین اعضای یکی دست دگر چشمها دگری پاها و انگشتان . از ناخون خشک گرفته تا خون و ماهیچه های این افرینده پیکر ندار فرق در. رساندن خوراک روح و جسم بر پیکرش یا خانواده . گر زمانی رسید که این باور از من هر تاج سری از هر. کدام از این 5 قاره چهذباشد سفید و سیاه یا سرخ زرد هست رهبرم در این خانه خانه واده مرا باور در این هست که باید تفاوت و داشتن احترام را بجذارد رهبرم تاج سرم بر این ناخن خشک و. جهان بینده چشمانم .

Reply
Superior Mobile by 13 Fabrication & Personalization

April 6, 2023 at 12:22 pm

Existing isn’t enough. Now you have to market spin regarding your existence to justify it to others. Greaaaaaaaat.

Reply
Trevor Will

April 6, 2023 at 9:27 pm

Not EVERYTHING you post is part of your brand. I have a reddit account that I make sure is unliked (unless someone does some really in-depth sleuthing) with my other social media. We are still in an age where people can keep relative anonymity in some online spaces, for better or worse.

Reply

People & Blogs

How I’m Helping Thousands Rebuild Their Lives After Prison | Susan Burton | TED

Published

11 hours ago

September 7, 2026

CYBER TECH TV

Each year, around two million women are released from prisons and jails in the US, many with nowhere to go. Susan Burton knows this firsthand: after cycling in and out of prison for years, she finally found a safe place to land … and made it her mission to offer others the same. She shares how she’s helping thousands rebuild their lives — and changing the way we think about second chances. (Recorded at TED2026 on April 15, 2026)

Join us in person at a TED conference:
Become a TED Member to support our mission:
Subscribe to a TED newsletter:

Follow TED!
Instagram:
LinkedIn:
TikTok:
Facebook:
X:

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

Watch more:

TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: . For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at

#TED #TEDTalks #JusticeSystem

People & Blogs

This new way of treating depression starts with rewiring the brain #TEDTalks

The idea that depression comes from a chemical imbalance in the brain has shaped treatment for decades. Neuroscientist Lisa Monteggia shares research suggesting that’s not the whole story — and shows how a decades-old drug could upend what we thought we knew about depression, with the potential to offer relief within hours.

Published

1 day ago

September 6, 2026

CYBER TECH TV

People & Blogs

How to Make Learning Impossibly Fun | Mark Rober | TED

Published

1 day ago

September 6, 2026

CYBER TECH TV

What if science class felt less like studying out of a textbook and more like an unforgettable field trip? From viral glitter-bomb traps to backyard engineering marvels, former-NASA-engineer-turned-YouTuber Mark Rober has spent years proving that curiosity is contagious — and that the best way to teach science is to make it impossibly fun. In conversation with TED’s Whitney Pennington Rodgers, Rober shares how play, wonder and a healthy dose of mischief can transform the way kids learn … and gives a peek inside his plan to bring magic to every classroom in America. (This conversation was part of an exclusive TED Membership event. TED Membership is the best way to support and engage with the big ideas you love from TED. To learn more, visit ted.com/membership.) (Recorded at TED Membership on July 29, 2026])

Join us in person at a TED conference:
Become a TED Member to support our mission:
Subscribe to a TED newsletter:

Follow TED!
Instagram:
LinkedIn:
TikTok:
Facebook:
X:

The TED Talks channel features the best talks and performances from the TED Conference, where the world’s leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit for our entire library, transcripts, translations and personalized recommendations.

Watch more:

#TED #TEDTalks #Education #MarkRober